Real Story Group

2 weeks ago | realstorygroup.com | Jarrod Gingras

Why do major analyst firms often mislead enterprise tech buyers—by favoring big vendors, recycle outdated ideas, and create hype-driven, nonsensical categories? Drawing from our experience on the buyer's side of the table, we'll break down the conflicts of interest baked into the analyst model, then explain how enterprise MarTech leaders can cut through the noise, and make smarter decisions.

4 weeks ago | realstorygroup.com | Sarah BRown |Sarah Brown

Like many WCM and DXP vendors, Sitecore has struggled to find stable ground as modern MarTech stacks evolve. Despite a decade of acquisitions and pivots, core questions remain for current licensees: stay, modernize, or move on? Join RSG’s Scott Simmons — a longtime Sitecore analyst, advisor, and consultant — for a candid, fast-paced session exploring what’s really happening behind the spin.

1 month ago | realstorygroup.com | Jarrod Gingras

It seems like every MarTech vendor now boasts of getting "agentified". But what does this really mean? Surely MarTech teams can benefit from AI agent services, but how mature are the offerings and how realistic are the use cases as of today? Watch a crack team of analysts from RSG give a rapid tour of what AI agents can and cannot do across your MarTech stack. You've seen the hype; now get the real story.

1 month ago | realstorygroup.com | Jarrod Gingras

It seems like every MarTech vendor now boasts of getting "agentified." But what does this really mean? Surely MarTech teams can benefit from AI agent services, but how mature are the offerings and how realistic are the use cases as of today? Join a crack team of analysts from RSG for a rapid tour of what AI agents can and cannot do across your MarTech stack. You've seen the hype; now get the real story.

1 month ago | realstorygroup.com | Jarrod Gingras

I hope you can join me for two full days of real-world case studies, interactive panels, workshops, roundtables, tutorials, live Q&A at Henry Stewart’s DAM Europe 2025. This is a perfect chance to get your questions answered by the experts and network with DAM practitioners from many fantastic organizations. In addition to a session on Selecting the Right DAM to Get You to DAM 4.0, don’t miss Six Reasons Why Your DAM is Even More Important in the Age of AI.