Real Story Group

We provide vendor assessments that help you identify the best technology options tailored to your specific requirements. Our research is recognized for its thorough analysis, reliability, and complete impartiality.

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Episode 3: MarTech Selection: The Good, the Bad, and the Ugly

1 week ago | realstorygroup.com | Tony Byrne

Selecting the best-fit MarTech platform is not an ultimate guarantee of success. But it's a critical pre-condition to getting your team off on the right foot. A savvy MarTech leader will want to do this right, for the benefit of your enterprise....and your career....
Episode 2: The Future is Legless: A New MarTech Stack Paradigm

1 week ago | realstorygroup.com | Jarrod Gingras

RSG's new podcast continues with the provocative concept of "legless" architecture — a strategic shift that goes beyond decoupling content from channels ("headless") to redefining the foundation of your entire MarTech stack. Hear how enterprises are moving from bloated, channel-specific platforms to leaner, more scalable engagement layers powered by three core pillars: omnichannel content, data, and decisioning. Learn what it takes to build a future-ready stack.
Episode 1: Vendor Bullying: What It Is and How to Stop It

2 weeks ago | realstorygroup.com | Jarrod Gingras

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New Podcast: Real Story on MarTech!

2 weeks ago | realstorygroup.com | Jarrod Gingras

This no-BS podcast cuts through the hype to bring you the "real" stories behind marketing technology. Hear about hard-won lessons, sharp insights, and candid takes from the buyer’s side of the table. From vendor bullying and the pitfalls of "headless" platforms to smart selection strategies and tech stacks that actually deliver, nothing's off-limits. If you're tired of vendor spin and seek unfiltered advice, you've come to the right place.
New Framework: How to Evaluate AI Tools

2 weeks ago | realstorygroup.com | Apoorv Durga

Earlier this month, RSG released a major update to our Marketing AI vendor evaluations. There’s been a lot of movement in this space — new players, improved capabilities, collapsing price tiers — but also some constants. We’ve adjusted our evaluations accordingly. This update brings in a revised scenario framework, updated vendor ratings, and changes in how we categorize different AI tools.
How Do You Get to DAM 4.0?

3 weeks ago | realstorygroup.com | Jarrod Gingras

In the last decade of Real Story Group's coverage of the Digital Asset Management (DAM) marketplace, we’ve seen a marked transition in the complexity of vendor capabilities and buyer objectives. The DAM universe is now segmented into four distinct categories that we label DAM 1.0, 2.0, 3.0, and 4.0.Enterprises typically want to move themselves along this spectrum, albeit to varying degrees and with different sorts of business cases.
AI Is Now a Stack Challenge

4 weeks ago | realstorygroup.com | Tony Byrne

A lot of excitement around AI for Marketing centers on spiffy new features. I can understand that; after all, whodoesn'tlike new features? And anyway, in many cases those features are just showing up willy-nilly in the platforms you already license. A MarTech leader, however, has to juggle multiple dimensions around AI, including ROI, organizational support, business alignment, governance + privacy, and more. AI is quickly becoming a stack challenge.
Webinar: How to Think About AI for MarTech

1 month ago | realstorygroup.com | Sarah BRown |Sarah Brown

Many enterprise MarTech teams are experimenting with AI services across different channels. Somewhat fewer are pushing prototypes into enterprise-wide production amid questions of cost, consistency, and readiness. Join RSG Founder Tony Byrne for a 30-minute tour on the current state of AI tech for marketing. How do the vendors stack up, what are the key use cases, and how should you think about the opportunities in front of your enterprise? You've seen the hype; now get the real story.
How the CDP Marketplace Has Evolved

1 month ago | realstorygroup.com | Tony Byrne FounderTony |Tony Byrne

Recent news from the Customer Data Platform (CDP) market has tended to revolve around mergers & acquisitions and -- of course! -- AI-related enhancements. At Real Story Group we actually don't read too much into either. As my colleague Apoorv pointed out in a recent advisory paper on CDP evolution (ðŸ”’), the CDP market has seen consistently high levels of M&A since its inception. This year is no different.
CDP Vendor Updates: Acquisitions, AI, and Strategic Shifts

1 month ago | realstorygroup.com | Apoorv Durga

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