Real Story Group

2 weeks ago | realstorygroup.com | Sarah BRown |Sarah Brown

Many enterprise MarTech teams are experimenting with AI services across different channels. Somewhat fewer are pushing prototypes into enterprise-wide production amid questions of cost, consistency, and readiness. Join RSG Founder Tony Byrne for a 30-minute tour on the current state of AI tech for marketing. How do the vendors stack up, what are the key use cases, and how should you think about the opportunities in front of your enterprise? You've seen the hype; now get the real story.

4 weeks ago | realstorygroup.com | Tony Byrne FounderTony |Tony Byrne

Recent news from the Customer Data Platform (CDP) market has tended to revolve around mergers & acquisitions and -- of course! -- AI-related enhancements. At Real Story Group we actually don't read too much into either. As my colleague Apoorv pointed out in a recent advisory paper on CDP evolution (🔒), the CDP market has seen consistently high levels of M&A since its inception. This year is no different.

1 month ago | realstorygroup.com | Apoorv Durga

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1 month ago | realstorygroup.com | Tony Byrne FounderTony |Tony Byrne

Content management technology represents a critical piece of any customer-facing stack, but becomes truly foundational for a media company, where publishing content is not just marketing, but the product itself. Media companies have always risen to the forefront of CMS adoption and have driven significant innovations in this segment, including features like scheduled publishing, collaborative workflows, metadata-driven lists, image carousels, content planning modules, and much more.

1 month ago | realstorygroup.com | Jarrod Gingras

As enterprises increasingly adopt artificial intelligence (AI) to streamline operations, enhance decision-making, and improve customer experiences, the role of human oversight remains crucial. You’ve probably heard of "Human in the Loop" approaches where human intervention gets integrated into the AI workflow, improving accuracy, fairness, and ethical decision-making.