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1 week ago | 
hotel-online.com | Caroline Palmer |Are Morch
By Are Morch, Digital Transformation Coach for HotelsLet’s get real for a moment. Automation. Guest experience. Direct bookings. Revenue strategies. Everyone’s talking about how AI can revolutionize hospitality, and for good reasons. But when does the conversation shift to AI security? Crickets. Eyes glaze. The energy dips. Because AI security isn’t sexy. It’s not what makes headlines or sparks social shares.
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Jan 7, 2025 | 
hospitalitynet.org | Are Morch
The hospitality industry is at a crossroads. Traditional models, built on standardization and predictable service, are being challenged by a new breed of traveler who demands personalized experiences and seamless technology integration. In this rapidly evolving landscape, AI Leadership is no longer a futuristic concept; it's a present-day imperative.
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Dec 4, 2024 | 
hospitalitynet.org | Are Morch
This strategy positions hotels as pioneers in creating new market spaces where AI and human synergy redefine hospitality, surpassing competition, and focusing on value innovation. It addresses challenges with a systematic and people-first digital transformation process that encompasses AI readiness, AI implementation, and AI in day-to-day operations. Objective: Redefine AI adoption as an opportunity, not a threat, and align stakeholders.
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Nov 21, 2024 | 
hospitalitynet.org | Are Morch
The hospitality industry is undergoing a remarkable transformation, fueled by the integration of AI technology with the human touch to redefine guest experiences. AI assistant chatbots like Velma from Quicktext lead this change, which delivers hyper-personalized interactions. To start, consider a pilot project with an AI assistant chatbot to unlock AI's potential while ensuring a smooth transition.
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Nov 7, 2024 | 
hotel-online.com | Maddy Blumberg |Are Morch
By Are Morch, Digital Transformation Coach for HotelsFor hotels, adopting generative AI isn’t just about embracing innovation; it’s about embedding trust, security, and inclusivity in every aspect of its design and deployment. This process extends beyond technology to include the invaluable input of hotel employees, whose insights and expertise are critical for creating AI systems that align with hospitality’s core values.
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Nov 7, 2024 | 
hospitalitynet.org | Are Morch
In the evolving hospitality industry, generative AI has the potential to transform guest experiences, streamline operations, and personalize interactions like never before. However, deploying such transformative technology requires careful planning and responsibility. For hotels, adopting generative AI isn’t just about embracing innovation; it’s about embedding trust, security, and inclusivity in every aspect of its design and deployment.
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Oct 15, 2024 | 
hospitalitynet.org | Are Morch
Imagine having access to real data and analytics that show exactly how AI is transforming hotels today—boosting revenue, enhancing guest experiences, and optimizing operations. From increasing direct bookings by 25% with AI-powered chatbots to reducing energy consumption by 40%, these AI tools are already helping hotels achieve incredible results. In this article, we’ll dive into 10 key examples backed by hard data, illustrating how AI is driving real-world success in the hospitality industry.
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Oct 9, 2024 | 
hospitalitynet.org | Are Morch
The hospitality industry has long been defined by its ability to deliver exceptional guest experiences, combining personal touches with efficiency. But in today’s digital world, artificial intelligence (AI) has emerged as a game-changer. With its ability to drive both operational efficiency and enhanced guest satisfaction, AI has the power to transform hotels, ensuring they not only survive but thrive in a competitive market.
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Sep 20, 2024 | 
hospitalitynet.org | Are Morch
Artificial Intelligence (AI) is transforming industries at an unprecedented pace, and the hospitality sector is no exception. The Snowflake report, "Data + AI Predictions 2024," highlights how generative AI and large language models (LLMs) are poised to reshape the hotel industry by enhancing productivity, and customer experiences, and creating a new landscape that requires evolving skill sets.
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Sep 5, 2024 | 
hospitalitynet.org | Are Morch
Imagine a world where your hotel's ability to thrive doesn't depend on competing for the same slice of pie but on creating an entirely new pie. In 2024, the hospitality industry stands at the brink of a technological revolution—one where AI doesn't just automate processes but transforms the guest experience, creating value in ways previously unimaginable. This isn't about playing catch-up; it's about leading a wave of innovation that redefines luxury, convenience, and personalization.
