Ariel Adams's profile photo

Ariel Adams

Los Angeles

Founder and Editor in Chief at aBlogtoWatch

By the numbers, the world's most popular & influential wrist watch blog magazine; with watch reviews, collecting advice, and buying guides. Est. 2007

Featured in: Favicon ablogtowatch.com

Articles

  • 3 days ago | ablogtowatch.com | Ariel Adams

    Despite the familiar-sounding name of this timepiece, the Victorinox Swiss Army Automatic is a brand-new watch. For longtime fans of the brand, the simplistic name of this product is somewhat confusing since there are plenty of other “Victorinox Swiss Army Automatic” products out there. The Swiss company went from making watches with “Swiss Army” branding to “Victorinox” branding on the dials, but is now returning the “Swiss Army” name as a product collection.

  • 6 days ago | ablogtowatch.com | Ariel Adams

    Swiss Hublot may be primed for “having a moment,” and I think that wider enthusiast appeal for the company’s achievements is probably forthcoming. The company has existed since the early 1980s but was barely on anyone’s map until Jean-Claude Biver bought the struggling company and resuscitated it in the early 2000s. His leadership was typified by a combination of spirited modern macho design with a blitzkrieg strategy for marketing and new model creation.

  • 1 week ago | ablogtowatch.com | Ariel Adams

    While the surge of top-luxury men’s (or unisex) watches featuring rainbow motifs has slowed a bit, a strong artistic and fashion fascination with the wider color spectrum remains intact. One of the most tasteful and pragmatic (within the context of a 950 platinum watch on a matching 950 platinum bracelet) recent wristwatches to feature a rainbow display as part of its core design is this limited-edition version of the Louis Vuitton Tambour is the Louis Vuitton Tambour Platinum Rainbow W1PT10.

  • 1 week ago | ablogtowatch.com | Ariel Adams

    The latest boutique-only limited edition watch from Swiss Roger Dubuis is the Geneva-based luxury brand’s third product collaboration with the Los Angeles-based tattoo artist Dr. Woo. The watch is known as the Roger Dubuis Excalibur Monotourbillon Dr. Woo Episode III.

  • 1 week ago | ablogtowatch.com | Ariel Adams

    Years ago, I began recommending that the watch industry bundle wristwatches with matching fashion accessories, such as hats, belts, and shoes. The idea was mostly to suggest to consumers how to wear some of the more fashionably experimental timepiece designs. If there is an otherwise odd-looking timepiece, but it has some matching fashion accessories, the idea was that people were more likely to understand how to pair such a timepiece with a wardrobe.

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aBlogtoWatch
aBlogtoWatch @aBlogtoWatch
11 Jun 25

Chopard returns to the Mille Miglia for the 38th year—this time with a Stirling Moss tribute chrono in “Silver Arrows” trim and a new salmon-dial GTS Power Control. Two bold new takes on true racing #watches. https://t.co/P6W7LFStpM https://t.co/yJECwXW8Sp

aBlogtoWatch
aBlogtoWatch @aBlogtoWatch
9 Jun 25

What happened to Seiko? Where did the days of affordable, amazing tool #watches go? Mike Razak has the answer on ABTW https://t.co/wqhbIidj5K https://t.co/D4ATjeDryD

aBlogtoWatch
aBlogtoWatch @aBlogtoWatch
6 Jun 25

🛑Stop. Put down your desk diver. 🤿A real dive watch just turned 40.🎂 💦The @CitizenWatchUS Aqualand is back—and even after four decades, it’s still cooler and more capable than most of the competition. Especially in this limited edition anniversary piece. Sean has more on https://t.co/xJ8THDMg3Q