Ariel Adams's profile photo

Ariel Adams

Los Angeles

Founder and Editor in Chief at aBlogtoWatch

By the numbers, the world's most popular & influential wrist watch blog magazine; with watch reviews, collecting advice, and buying guides. Est. 2007

Featured in: Favicon ablogtowatch.com

Articles

  • 1 week ago | ablogtowatch.com | Ariel Adams

    Over the last several years, I’ve noticed a new type of business agreement between two or more companies in the watchmaking space. These have become common enough that I feel it is time to discuss them, while also suggesting the possible implications for the larger luxury space in general. The modern watch industry is constantly experimenting both in terms of the products companies make and the business structures they adopt to help them launch and maintain operations.

  • 2 weeks ago | ablogtowatch.com | Ariel Adams

    The VicenTerra AstroLUNA collection of watches is the most recent collection of timepieces from the boutique Swiss watchmaker founded by Vincent Plomb. The AstroLUNA is offered in two case styles, both in grade 5 titanium metal. The smaller VicenTerra AstroLUNA case is known as the “Classic” and is more traditionally round and 41.5mm wide. The standard VicenTerra AstroLUNA case (what you see here in this review) has a more complex design with a diameter of 43.5mm.

  • 2 weeks ago | ablogtowatch.com | Ariel Adams

    For the 25th anniversary of Formex, the Swiss company has decided to release its first full-ceramic watch. This timepiece is known as the Formex Essence Ceramica 41mm. It comes in a few styles, and it’s honestly quite lovely to wear on the wrist. As the name of the watch implies, the Ceramica is based on Formex’s Essence line, which has been produced in metal and carbon variants so far. The Essence case is also produced in several sizes, with the Ceramica being introduced at 41mm wide.

  • 2 weeks ago | ablogtowatch.com | Ariel Adams

    As part of the 150th anniversary of the American brand Bulova, the company has released a special edition watch that came out quite nicely, in my opinion. The new watch is known as the Bulova Marine Star Heritage 98B451. One objective of the watch was for Bulova to celebrate its heritage (a term I feel is woefully overused in the timepiece space right now) by digging into the brand’s formidable archives and trying to recreate something older-looking, but for today.

  • 2 weeks ago | ablogtowatch.com | Ariel Adams

    A number of years ago, I wrote about a new company called SilMach that had its eyes on the watch industry. The French company is a specialist in small electromechanical mechanisms that employ silicon parts for use in a variety of applications, not just watches.

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aBlogtoWatch
aBlogtoWatch @aBlogtoWatch
15 May 25

Military-issued watches aren’t just a vintage thing—brands still make custom pieces for elite units. Most are classified. But not this one. Meet the Serica 5303-PLD, made for French Navy EOD divers. Ripley Sellers has the story👇 https://t.co/G4nIIU7WTT https://t.co/TnDkfvsUJH

aBlogtoWatch
aBlogtoWatch @aBlogtoWatch
14 May 25

Did you catch this week's episode of the Superlative #podcast? This week, ABTW Founder Ariel Adams is joined by David Silver of Vintage Watch Company to talk #Rolex, vintage #watches, the market's reaction to celebrity endorsement, and much more. Tune in on all platforms at the https://t.co/9iIhaJwtdQ

aBlogtoWatch
aBlogtoWatch @aBlogtoWatch
13 May 25

You know Leica for the red dot and legendary cameras—but did you know its founder trained as a watchmaker in 19th-century Switzerland? ⁠ Now, Leica returns to its roots with the ZM 12, blending precision mechanics and modern design. Dive deep into @leica_camera and the ZM12 https://t.co/TyaFYgTgj1