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4 days ago | 
emarketer.com | Arielle Feger
Key stat: The majority (80.9%) of worldwide retail media ad spend will take place in China and the US this year, according to a March 2025 EMARKETER forecast. Beyond the chart: China has the world’s largest market for retail media ad spend, according to our “Worldwide Retail Media Ad Spending 2025” report. Outside of China and the US, the rest of the world’s share of retail media ad spend will grow slowly over the next few years, bolstered by markets in the UK, Germany, and Canada.
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5 days ago | 
emarketer.com | Arielle Feger
This Pride Month, many retailers are retreating from DEI commitments, facing backlash from consumers and political scrutiny. What began as pledges to support marginalized communities is now giving way to silence—leaving brands caught between public expectation and political pressure.
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1 week ago | 
emarketer.com | Arielle Feger
DoorDash is strengthening its media network through new ad products and the acquisition of tech company Symbiosys, aiming to help brands reach consumers both on and off its platform.
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1 week ago | 
emarketer.com | Arielle Feger
In the first half of 2025, tariffs rattled retailers, consumer trust wavered in the face of muted DEI efforts, and fast-fashion platforms like Shein and Temu braced for policy whiplash. Meanwhile, private label products surged in popularity, and the retail world took a closer look at generative AI—not just for buzz, but for tangible impact across the shopper journey. Here are the top stories from H1 2025 and why they matter for the rest of the year.
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1 week ago | 
emarketer.com | Arielle Feger
E.l.f. SKIN is blending product marketing and comedy with “Sunhinged,” a comedy special that doubles as a PSA for sun protection. The special, which roasts the sun itself, is meant to raise awareness among Gen Z consumers. Nearly two-thirds (64%) of Gen Zers often skip SPF, and only 34% consider skin cancer prevention their top reason to use it, despite 50% experiencing severe summer sunburns, according to e.l.f. Beauty.
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1 week ago | 
emarketer.com | Arielle Feger
Key stat: Two-thirds of US retail media buyers expect to spend more on video advertising over the next 12 months, according to March 2025 data from Koddi. Nearly as many (63%) will up their investments in social media. Beyond the chart: Over a third (37%) of media buyers say expanding to multiple channels and platforms beyond traditional retailer websites is the most important issue in retail media advertising today, according to Koddi data.
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1 week ago | 
emarketer.com | Arielle Feger
H-E-B is expanding its retail media footprint with the launch of a new self-service advertising platform, developed in partnership with Epsilon. The update enables brands to independently manage promoted product campaigns across H-E-B's website and the My H-E-B app. It gives advertisers access to 24/7 campaign reporting metrics and bulk management tools. Why it matters: Self-service enables advertisers more control over how they launch, manage, and measure their campaigns.
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1 week ago | 
emarketer.com | Arielle Feger
Grocery delivery intermediaries like DoorDash and Uber are gaining ground, offering new ways to reach high-intent shoppers. Meanwhile, retailers like Walmart and Amazon continue to lead with strong delivery infrastructure and valuable customer data. With loyalty programs driving repeat purchases, advertisers can tap into both channels to engage active, purchase-ready audiences. 1.
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2 weeks ago | 
emarketer.com | Arielle Feger
Direct-to-consumer (D2C) brands like Eyebuydirect are overcoming traditional barriers in high-consideration purchase categories like eyewear. "Operating most of the things online delivered us some cost savings, and we are able to pass the savings to consumers," said Sunny Jiang, CEO and president of Eyebuydirect, on a recent episode of "Behind the Numbers.”Here’s how Eyebuydirect is finding success.
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2 weeks ago | 
emarketer.com | Arielle Feger
Key stat: 43% of creators and influencers in North America say AI tools help them streamline their workflows, according to April 2025 data from URLgenius. However, nearly a third (30%) say they haven’t noticed any impact. Beyond the chart: 59% of North American creators and influencers use AI tools for content creation or business operations at least occasionally, per URLgenius.
