EMARKETER

EMARKETER, which was previously known as Insider Intelligence, is a subscription-based research firm that offers valuable insights and trends in the fields of digital marketing, media, and commerce.

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#115963

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#53122

Business and Consumer Services/Online Marketing

#119

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Articles

Virta Health guarantees employers and insurers that their GLP-1 spending won’t grow

1 day ago | emarketer.com | Rajiv Leventhal

The news: Digital health startup Virta Health is guaranteeing that its employer and health plan customers won’t increase spending on GLP-1 drugs for their members. If they do, Virta will cover the costs. What it means: Virta’s virtual weight loss program includes prescriptions for weight loss drugs when applicable.
Moderna agrees to new COVID-19 vaccine trial

2 days ago | emarketer.com | Rajiv Leventhal

The news: Moderna has agreed to conduct a true placebo-controlled trial of its new COVID-19 vaccine, according to a post on X this week from Robert F. Kennedy, Jr. The FDA recently introduced the trial requirement for new vaccines, which is a shift from prior testing standards.
TikTok bets on AI to improve ad performance and aid campaign creation

3 days ago | emarketer.com | Grace Harmon

The news: TikTok launched a suite of AI-powered ad tools to improve personalization, search optimization, and ad placements. TikTok rolled out Search Center, an AI platform housed in TikTok Ads Manager that simplifies buying search ads with keyword suggestions and measuring tools. It also added a series of analytics offerings designed to expand TikTok’s creator ecosystem.
Spirit Halloween cancels annual season-opener due to supply chain challenges

3 days ago | emarketer.com | Rachel Wolff

The news: Spirit Halloween canceled its annual kickoff event due to “international disruptions and supply chain challenges,” it said in a social media post. While the retailer did not directly cite tariffs, it is the latest warning sign that President Donald Trump’s “Liberation Day” duties could result in emptier shelves during key shopping seasons.
Google’s on-device AI strategy could redefine Android’s dominance

3 days ago | emarketer.com | Gadjo Sevilla

The news: Google’s latest experimental Android application, AI Edge Gallery, enables users to run advanced AI models directly on compatible smartphones without the need for an Internet connection. Users can analyze images, generate text, or run code offline using models from Hugging Face. The app, available as open-source and GitHub-distributed, runs on Google’s LiteRT, and offers a strong focus on privacy and performance.
Microsoft loosens its grip in Europe, hastening the end of default apps and services

4 days ago | emarketer.com | Gadjo Sevilla

The news: Microsoft is breaking down its ecosystem in response to the EU’s Digital Markets Act (DMA). The company is allowing users in the EU to uninstall Edge and the Microsoft Store and suppress Bing prompts under new Windows 10 and 11 updates. As a result of these changes, the store itself is no longer needed for app updates on Windows, and nag screens to set the Edge browser as default will stop unless they are manually enabled, per Tech Times.
Meta to automate risk assessments and project launch decisions, reducing human oversight

4 days ago | emarketer.com | Grace Harmon

The news: Meta will automate up to 90% of all internal risk assessment procedures. Algorithm updates, new safety features, and changes to user guidelines will be almost entirely approved by an AI-powered system, per NPR, rather than by employees. Meta may also automate assessments for areas like AI safety, child safety, and management of posts with violent content or misinformation. Risk assessment in the EU would not be subject to these changes due to requirements for company oversight.
Data Drop: 4 Charts on Microdrama Streaming in China

4 days ago | emarketer.com | Man-Chung Cheung

Microdrama streamed vertical video content is defined by short episodes—usually under 2 minutes—that draw heavily from the soap opera and TV drama genres and are intended for mobile consumption. The content, first gained major traction in China, is now growing in popularity in other parts of the world.
Apple appeals EU’s DMA rules, once more citing compliance risks privacy and security

4 days ago | emarketer.com | Gadjo Sevilla

The news: Apple is appealing the EU’s Digital Markets Act (DMA) requirements, arguing that the rules could damage innovation, weaken security, and target the company unfairly. The appeal comes as the EU is compelling Apple to open iOS and iPadOS to third-party device interoperability. Apple calls the demands “deeply flawed” and says they could degrade user experience, per TechRepublic. The EU’s objectives: Regulators want iOS to support more third-party devices, including smartwatches and earbuds.
Bristol Myers Squibb partners with BioNTech on new cancer drug

4 days ago | emarketer.com | Beth Snyder Bulik

The news: BioNTech is partnering with Bristol Myers Squibb to develop and commercialize a new cancer drug candidate in a sought-after treatment class. What’s driving it: The deal reinforces growing interest in a new type of cancer drug that combines two existing immunotherapy approaches: PD-1/PD-L1 (like Merck’s Keytruda and Bristol Myers Squibb’s Opdivo) and VEGF (like Genentech’s Avastin).