EMARKETER

3 days ago | emarketer.com | Zak Stambor

The trend: Gen Z’s balance sheets were fragile even before the latest tariffs arrived: The cohort now spends nearly twice what it holds in savings, per the Bank of America Institute. With universal duties set to lift prices and erode confidence, young shoppers are reevaluating when, where, and how they buy. Those shifts could harden into long‑term habits just as Gen Z’s global spending power is projected to soar from $2.7 trillion in 2024 to almost $12.6 trillion by 2030.

6 days ago | emarketer.com | Grace Harmon

The news: Many US adults, especially Gen Zers, are feeling pressure to purchase tech items ahead of expected tariff-led price hikes. 38% of consumers feel influenced to buy tech before costs rise, per CNET’s 2025 Tariff Survey, and 21% of Gen Zers have already made panic purchases because of those anxieties. That pressure has led 11% of shoppers to buy a high-ticket item over $500, though 21% said they will delay big purchases. What’s at the register?

6 days ago | emarketer.com | Gadjo Sevilla

The news: US chip giants Nvidia and AMD are scrambling to build new factories and diversify their business strategies—two directions that will be expensive and time-consuming while resulting in short-term shortages and price increases for their customers. The US tightened export rules on Nvidia’s H20 GPU and AMD’s MI308 accelerators last week, forcing both to seek special licenses for China and other markets, per Bloomberg. Why it’s worth watching?

6 days ago | emarketer.com | Matteo Ceurvels

Multi-industry players have the power to redefine the future of commerce media advertising. Unlike in the US, where retailers and FIs typically operate independently, many Latin American retailers act as financial services providers—offering credit lines, digital wallets, and other banking products to unbanked and underbanked consumers.

6 days ago | emarketer.com | Zak Stambor

The strategy: Amazon is pulling the sales event lever hard this year, reportedly doubling the length of its flagship Prime Day sale while also leaning into smaller, category-focused events—like those for books and pets—to keep cost-conscious consumers spending year-round. It hosted its Big Spring Sale from March 25–31, featuring deals across 35 categories including apparel, beauty, and home. Up next are the Amazon Book Sale (April 23–28) and Amazon Pet Day (May 13–14).