Arvind Hickman
B&T Features and Analysis Editor. Former Media Editor of Campaign. Loves sport (LFC), cooking, travelling & photography.
Articles
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1 day ago |
bandt.com.au | Arvind Hickman
There are few people in the world who can inspire you like Paul Nunnari. He represented Australia in three consecutive Paralympic Games and won a silver medal. His view on being wheelchair-bound is not a disabler, but an enabler. And he wants to see more representation and diversity in the media. "I'm not seeing authentic representation of myself when I grew up," he told Dan Krigstein from The Growth Distillery.
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1 day ago |
bandt.com.au | Arvind Hickman
ESafety Commissioner Julie Inman Grant has urged schools to report deepfake incidents to authorities to stem the proliferation of 'nudify' apps online. Her advice follows Meta's commitment to talk the issue, recently suing a Hong Kong company that produces the nudify app CrushAi . Inman Grant has written to education ministers urging them to ensure schools adhere to state and territory child protection legislation and mandatory reporting obligations.
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1 day ago |
bandt.com.au | Arvind Hickman
Think about it. How many ads do you actually stop to look at while scrolling? How many get their message across in a way that leaves you feeling positive about the brand? Probably not many, right? You're not alone. Research shows that a staggering 85 per cent of digital ads get less than 2.5 seconds of our attention. That means only 15 per cent have a real shot at making an impression. In today's fast-paced online world, attention is everything.
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2 days ago |
bandt.com.au | Arvind Hickman
Sisters Yvette and Linda won Nine's Australia's Most Identical reality series, and also drew a huge audience on TV Wednesday night. Nearly 1.7 million people tuned in, while close to 700,000 viewers stayed the distance about a show that tries to identify the most identical siblings. The part of B&T's newsroom with an identical twin is disappointed it didn't get the invite, nor the acclaim to eventually become an influencer.
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3 days ago |
bandt.com.au | Arvind Hickman
TrinityP3's John Minty argues agencies are pitching at everything when in fact if they want to win more they should chase less. In an industry obsessed with originality, it's ironic how unoriginal our pitch behaviour has become. Agencies who spend years shaping distinct points of view, curating bespoke teams, and defining bold values, suddenly turn into shape-shifting generalists the moment a new business opportunity arises. Any client, any category, any brief-we're in. But at what cost?
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What an incredible atmosphere and buzz at the @aleaguemen semi between @CCMariners and @SydneyFC tonight. A privilege to be here. Than you @ParamountANZ. https://t.co/4xDpR3Hp42
Big story in Aussie adland: Initiative's Melissa Fein, Sam Geer and Chris Colter To Depart For Accenture Song https://t.co/zU3hGPruKz via @bandt
This is a huge move for @PepsiCo in Australia, who plan to stop advertising on linear TV. Some iconic TV ads over the years, what is your favourite? https://t.co/51KpevWClW via @bandt https://t.co/ThKMLjruzu
