Ashley Huddleston

May 6, 2024 | tricomb2b.com | Tom N. Tumbusch |Hannah Eisenhauer |Greg Setter |Ashley Huddleston

B2B buyers are often reluctant to change, especially when they’ve invested in a solution they’ll need to replace. If you’re challenging entrenched competitors, your clients will need strong and compelling reasons to switch. The solution is simple: give them d@mn good reasons. Forget about your offering’s features. What makes it relevant to your target audience? Don’t settle for asking why they should care. Why should they care passionately?

Mar 5, 2024 | tricomb2b.com | Greg Setter |Tom N. Tumbusch |Ashley Huddleston |Scott Rogers

It can be tempting to look upon your agency as an “execution house” that adds snappy headlines and pretty graphics to your ideas on an as-needed basis. However, a good agency will want to go beyond a purely transactional relationship. They’ll prefer to take a more strategic approach to your vision and get to know you well enough to help you succeed. As I had mentioned in an earlier blog, it’s worth cultivating this type of partnership because everybody wins.

Jan 8, 2024 | tricomb2b.com | Ashley Huddleston |Scott Rogers |Joe Gauder |Tom N. Tumbusch

Marketing people often begin their Q4 planning with questions like: “What worked for us this year, and what didn’t?” While many of us take time to answer these questions for our businesses, we don’t always consider our personal growth.