Hannah Eisenhauer

Sep 9, 2024 | tricomb2b.com | Hannah Eisenhauer |Tom N. Tumbusch |John Buscemi |Chris Eifert

Theoretically, A/B testing is fantastic: B2B marketers compare two versions of an ad, landing page, email or other copy, changing one variable. Then they look to see which version may better resonate with customers. But in practice, a lot of outside variables in today’s digital landscape make it hard to do a clean A/B test. Marketing channels can input all sorts of factors into A/B tests that likely have little to do with what you want to measure and learn about.

May 6, 2024 | tricomb2b.com | Tom N. Tumbusch |Hannah Eisenhauer |Greg Setter |Ashley Huddleston

B2B buyers are often reluctant to change, especially when they’ve invested in a solution they’ll need to replace. If you’re challenging entrenched competitors, your clients will need strong and compelling reasons to switch. The solution is simple: give them d@mn good reasons. Forget about your offering’s features. What makes it relevant to your target audience? Don’t settle for asking why they should care. Why should they care passionately?

Mar 20, 2024 | tricomb2b.com | Andrew Humphrey |Hannah Eisenhauer |Tom N. Tumbusch |John Buscemi

B2B marketers, want to know the best thing (and the worst) about the transition from Universal Analytics (UA) to Google Analytics 4 (GA4)? It happened. Yes, GA4 looks much different from the UA tools and interface that have been around for years. It’s also true that all of your company’s historical website data saved in UA will disappear early in 2024. And B2B marketers (if you haven’t already done so) will need to invest time to master GA4 and configure all of its reporting capabilities.

Dec 1, 2023 | wnypapers.com | Hannah Eisenhauer

Fri, Dec 1st 2023 11:50 amAs Lockport's winter sets in, Aprieta Monster Food Truck defies cold, delivering taste of Puerto Rican paradise through vibrant flavors & big platesBy Hannah EisenhauerSpecial to Niagara Frontier PublicationsDespite many choosing to stay indoors during Lockport’s first big snow flurry of the year, Aprieta Monster Food Truck and its owners braved the cold as snow began to pile up all around them.

Nov 11, 2023 | wnypapers.com | Hannah Eisenhauer

Sat, Nov 11th 2023 10:20 amChecking in with Lockport Energy House a month after introducing acai bowls to menuBy Hannah EisenhauerSpecial to Niagara Frontier PublicationsAt the beginning of last month, popular energy drink spot Lockport Energy House launched a line of health-conscious acai bowls to its menu. The Lockport Energy House’s owner, Drew Boudeman, is pleased to announce the new menu item has been a hit with customers. “We’ve had a pretty good turnout – a lot of people,” Boudeman said.