Ashley Longabaugh

London

Principal Analyst, Wealth Management at Celent

Wealth Management Research Analyst at Celent, a division of Oliver Wyman

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Articles

Dimensions: Wealth Management IT Pressures & Priorities 2025

1 month ago | celent.com | Chris Bendtsen |Ashley Longabaugh

IT spending in wealth management is expected to continue its growth from 2022 to 2025, with acceleration noted in most regions. There is a noticeable shift towards prioritizing investments that enhance operational efficiency over those aimed at innovation and growth. The primary factors driving investment remain largely consistent, as wealth managers navigate compliance and regulatory requirements while seeking to modernize their applications and infrastructure.
Wealth Management Dimensions: IT Pressures & Priorities Webinar; 2025 Edition

1 month ago | celent.com | Chris Bendtsen |Ashley Longabaugh

The wealth management industry is at a pivotal moment, characterized by a significant intergenerational wealth transfer and a retiring population. As firms navigate this transformative period, those that effectively leverage advanced technologies and data analytics will be better equipped to understand and address the unique needs and preferences of their clients.
The Data Demands for Cross-Border Wealth Management Innovations

2 months ago | wealthmanagement.com | Ashley Longabaugh

Firms operating in multiple countries must also manage their data estates in compliance with many different data-related regulations. How well are your data policies and platforms prepared to operate in multiple legal jurisdictions? Data is powering artificial intelligence—and AI ambitions are driving investments in data and cloud platforms.
Ashley Longabaugh Celent WealthManagement.com

2 months ago | wealthmanagement.com | Ashley Longabaugh

HomeAshley Longabaugh Ashley Longabaugh Principal Analyst, Celent, CelentAshley Longabaugh is a principal analyst for Celent’s wealth management practice. Her research and consulting experience focuses on the application of digital strategies and emerging technologies for North American and European wealth managers and wealth management platform providers.
The Data Demands for Cross-Border Wealth Management Innovations

2 months ago | celent.com | Ashley Longabaugh

By Ashley Longabaugh, Principal Analyst, Wealth ManagementHow well are your data policies and platforms prepared to operate in multiple legal jurisdictions? Data is powering artificial intelligence—and AI ambitions are driving investments in data and cloud platforms.
Harnessing the Power of AI Agents in Wealth Management Advisor Workflows: A Spotlight on the AWS Advisor Demo

2 months ago | celent.com | Ashley Longabaugh

I had an opportunity to view an Amazon Web Services (AWS) demo called the "Wealth Management AI Advisor" (“AI Advisor”) on display at the financial services industry booth in the AWS re:Invent industry pavilion. The demo showcased how generative AI can redesign and transform advisor workflows which traditionally have been overly manual, inefficient, and time-consuming.
The Potential Impact of Blending Generative AI and Low-Code/No-Code Solutions on WM Client Onboarding

Jan 23, 2025 | celent.com | Ashley Longabaugh

The integration of Generative AI (GenAI) and low-code/no-code (LCNC) platforms have the potential to alter the client onboarding processes. This fusion can enhance efficiency and ultimately, ideally, improve the client-advisor experience, making it a welcomed addition to the onboarding process. The application of GenAI within wealth management has been studied by Celent.
Navigating Digital and Data Sovereignty Is Complex

Dec 9, 2024 | celent.com | Ashley Longabaugh

Data sovereignty and privacy regulations are established at various levels, including state, national, and regional, and they significantly impact several key areas: Policies regarding data storage retention and access Encryption standards for data both in transit and at rest The use of data for analytics and AI, particularly for unconventional business purposes The formulation of data and AI policies, including the development of "responsible AI" and ethical AI practices These factors...
Technology Priorities in 2024 Reflect a Holistic Approach that Intertwines Data Management, Cybersecurity, and AI Innovation

Nov 27, 2024 | celent.com | Ashley Longabaugh

The technology priorities for wealth management in 2024 reflect a holistic approach that intertwines data management, cybersecurity, and AI innovation, positioning firms to thrive in an evolving digital landscape. In 2023, the wealth management industry began to shift its technology priorities, placing a significant emphasis on data management and cybersecurity.
Digital Sovereignty: The Impact on Data, AI, and Next-Gen Wealth Management Solutions | Celent

Nov 13, 2024 | celent.com | Colin Kerr |Ashley Longabaugh

•Digital and data sovereignty is a legal construct, but with significant physical implications on the way technology and data assets are implemented and managed. The agenda is driven in part by security, but also political ambitions for digital independence. So too does the EU have concerns about overreliance on technology services by foreign providers, as well as the extent to which they fall under the legal jurisdiction and political influence of their home governments.