Ashley Regan

2 weeks ago | adnews.com.au | Ashley Regan

Mathew Schwartz via UnsplashNew streaming service HBO Max has impressed Australian media buyers with its proactive market launch, already distinguishing itself from competitors such as Netflix and Binge. Max is being praised for its early and transparent engagement with agencies, a contrast to what buyers describe as more fragmented approaches from other platforms.

2 weeks ago | adnews.com.au | Ashley Regan

Viktor Talashuk via UnsplashAgency pitches are taking longer and getting more complex and the culprit is the increasing involvement of non-marketers, according to consultants. Only one-third (32.9%) of pitches in the past year ran on schedule, seeing almost two-thirds (60%) of pitches running over time from as little as a few weeks up to over a month, data from TrinityP3’s State of the Pitch 2025 found. This is an increase from last year’s report which saw 44.2% of pitches run on time.

3 weeks ago | adnews.com.au | Ashley Regan

Atomic 212° won’t change post its sale but will enhance what the agency has already built, newly minted CEO Rory Heffernan told AdNews. The local arm of France-based Publicis Groupe acquired independent media agency Atomic 212° in January. While the agency is scheduled to move out of its iconic office in Walsh Bay into Publicis’ Pymont-based headquarters later in the year and now has access to the best of the holding group’s technology and policies, the majority of its offering will b e unchanged.

3 weeks ago | adnews.com.au | Ashley Regan

The South Australian Department of State Development (DSD) is inviting creative agencies to a Request for Quote (RFQ), AdNews can confirm. The DSD intends to establish a panel of creative services agencies with the capability to deliver a variety of projects from small ad hoc project work through to campaign brand strategy and development, at predetermined rates.

1 month ago | adnews.com.au | Ashley Regan

IPG media agency UM has made the role of managing director Sydney redundant, seeing Ben McCallum leaving the agency effective April 17.  UM confirmed the exit with AdNews citing "the changing needs of business and position the agency for growth". McCallum has lead the Sydney office since his appointment in early-2021. Prior to that he held senior leadership roles at Mediacom for nearly five years, most recently as MD.