AdNews (Australia)

2 days ago | adnews.com.au | Chris Pash

The Electric State on Netflix. Netflix aims to double its advertising revenue this year and expects to ride above any economic turbulence from the global tariff war. The company said it isn’t seeing any softness from ad buyers and newly released adtech enhancements will open revenue opportunities. The global streaming platform posted March quarter revenue of $US10.543 billion, slightly higher than Wall Street analysts expected.

2 days ago | adnews.com.au | Chris Pash

Credit: Amol Tyagi via UnsplashOmnicom, working toward finalising the acquisition of competitor IPG later this year, is developing plans for integrating its businesses. The global advertising group is aligning agencies in areas of strength where IPG's business units will also sit when the takeover closes. Omnicom posted revenue of $US3.7 billion in the March quarter, with organic growth at 3.4%, led by Media & Advertising and Precision Marketing, which together grew at 7%.

3 days ago | adnews.com.au | Chris Pash

Google will report its March quarter earnings later this week just as a US court has decided the world's biggest digital advertising platform operates an illegal monopoly in advertising technology. The US Department of Justice recorded a victory when a judge in a federal court ruled Google acted illegally to acquire and maintain monopoly power by linking its publisher ad server and ad exchange together through contractual policies and technological integration.

1 week ago | adnews.com.au | Chris Pash

Omnicom posted revenue of $US3.7 billion in the March quarter, with organic growth at 3.4%, as the company faces a "challenging" economic environment. The result was led by Media & Advertising and Precision Marketing, which together grew at 7%. However, net income at the global advertising group dropped almost 10% to $287.7 million, down from $318.6 million in the same quarter last year. Omnicom is the second holding company to reveal March quarter results.

1 week ago | adnews.com.au | Chris Pash

Failed advertising agency GrowthOps had just $318 in the bank and owed more than $48 million as it went into administration, according to an initial investigation. Documents filed by the liquidators at McGrathNicol to corporate regulator ASIC shows GrowthOps with total assets of $668,240.36 (but a realisable value of just $7,207.20) and estimated liabilities of $48,613,643.28. Unsecured creditors are claiming an estimated $37 million. Employees are owed about $2.4 million.