AdNews (Australia)

17 hours ago | adnews.com.au | Makayla Muscat

Spending millions on ads and bombarding voters with unsolicited texts didn’t pay off for Clive Palmer’s Trumpet of Patriots because “everyone could see the buffoonery”. The minor party failed to win a single seat in the 2025 federal election, despite spending a reported $60 million on advertising across newspapers, television screens, social media platforms and billboards.

22 hours ago | adnews.com.au | Makayla Muscat

ASX-listed publisher Vinyl Group has made more redundancies this week, including its CMO Alli Galloway. “After nearly 20 years in the music industry, I’ve finally earned a badge I hadn’t collected yet: redundant. Turns out, it doesn’t come with a trophy… but it does come with a lot of reflection and gratitude,” she said in a LinkedIn post. “This change feels like the right nudge at the right time.

1 day ago | adnews.com.au | Makayla Muscat

Credit: Stephen Harlan via UnsplashAn at first glance unusual deal by XPON Technologies Group, an AI marketing technology company, to acquire a digital agency, Alpha Digital, started with a phone call and firmed with a chat over lunch. The idea was to use the agency to test XPON’s AI output which aims to acquire, retain, and monetise customers, with transparency. For Alpha, being part of XPON  gave access to AI technology.

3 days ago | adnews.com.au | Chris Pash

The $20 billion a year deal making Google the default search in Apple’s browser is looking shaky and AI is to blame. iPhone users are apparently using AI more than Google’s search feature on Apple’s Safari browser. Eddy Cue, Apple’s senior vice president of services, giving evidence at an Google antitrust trial brought by the US Justice Department, said search volume went down last month for the first time in two decades. "That has never happened in 20 years,” he said.

3 days ago | adnews.com.au | Adam Mccleery

Chinese EV brand BYD has emerged as one of the fastest-growing car manufacturers in Australia, following a data-led, culturally embedded campaign by media agency Yango. Launched into a crowded market in early 2023, BYD sought to sidestep traditional advertising models. “We were trying to cut through an industry that had remained largely unchanged for nearly a century,” said BYD head of marketing, Kate Hornstein. “We didn’t want a cookie-cutter approach.