AdNews (Australia)

AdNews stands out as the premier trade publication in Australia, dedicated to the advertising, marketing, and media sectors. Established in 1928, it offers a bi-weekly print edition, an informative daily email newsletter, and a detailed resource-driven website. Its digital archive boasts over 60,000 articles, with content available from as early as 1998. AdNews also hosts several prestigious award programs, including the AdNews Agency of the Year Awards, the Australian Magazine Awards, and the Rising Star Awards. Additionally, AdNews organizes key events such as the Media Summit and the AdNews Challenge. The publication is produced by Yaffa Media Pty Ltd, one of the largest specialized publishing companies in Australia.

National, Trade/B2B

English

Magazine

Outlet metrics

Domain Authority

Ranking

Global

#377055

Australia

#13465

News and Media

#497

Traffic sources

Monthly visitors

Articles

Flywheel, Uber Advertising and Criteo launch retail media partnership

3 days ago | adnews.com.au | Adam Mccleery

Uber’s advertising network claims reach across 10 million Australians annually. Flywheel Australia, the ecommerce arm of Omnicom, has partnered with Uber Advertising and Criteo through an API integration aimed at helping FMCG brands run targeted retail media campaigns across Uber Eats and affiliated grocery and alcohol retailers. The partnership positions Flywheel as the first agency in Australia to offer native API integration for commerce campaigns across Uber’s network.
Flywheel, Uber Advertising launch retail media partnership

4 days ago | adnews.com.au | Adam Mccleery

Uber’s advertising network claims reach across 10 million Australians annually. Flywheel Australia, the ecommerce arm of Omnicom, has partnered with Uber Advertising and Criteo through an API integration aimed at helping FMCG brands run targeted retail media campaigns across Uber Eats and affiliated grocery and alcohol retailers. The partnership positions Flywheel as the first agency in Australia to offer native API integration for commerce campaigns across Uber’s network.
Slater and Gordon takes aim at Google's alleged anti-competitive behaviour in the local advertising market.

1 week ago | adnews.com.au | Makayla Muscat

Credit: Pawel Czerwinski via UnsplashGoogle faces a potential class action in Australia as law firm Slater and Gordon Lawyers looks at alleged anti-competitive behaviour in the advertising market. The legal action here comes after a US judge ruled that Google acted illegally to acquire and maintain monopoly power by linking its publisher ad server and ad exchange together through contractual policies and technological integration.
Omnicom’s IPG takeover under ACCC scrutiny

1 week ago | adnews.com.au | Adam Mccleery

The deal would see Omnicom acquire IPG in an all-stock transaction. Competition watchdog the ACCC is reviewing the proposed Omnicom global takeover of IPG after closing stakeholder submissions this week. The ACCC began its review of the proposed takeover on May 13, following the companies’ agreement in December 2024.
Omnicom’s IPG takeover under local scrutiny

1 week ago | adnews.com.au | Adam Mccleery

The deal would see Omnicom acquire IPG in an all-stock transaction. Australia’s competition watchdog has confirmed the next phase of its review into Omnicom’s proposed acquisition of IPG, after closing stakeholder submissions this week. The ACCC began its review of the proposed takeover on May 13, following the companies’ agreement in December 2024.
Will new Attorney-General delay privacy reforms?

1 week ago | adnews.com.au | Makayla Muscat

Credit: S. Laiba Ali via UnsplashThe timeline for the next wave of privacy reforms in Australia is in limbo following the federal election, leaving the advertising industry unsure whether it will be consulted on changes, AdNews can reveal. The first major update to the Privacy Act in more than a decade took effect last year, but key reforms have yet to land.
Media agencies go for data-driven control as economic uncertainty increases

1 week ago | adnews.com.au | Adam Mccleery

The focus for ROI is now squarely on business outcomes. Media agencies are sharpening their focus on data-driven certainty as rising costs and economic pressures force a rethink on short-termism and ROI. The result is a decisive shift towards digital channels that offer measurable impact, with greater investment in AI, automation and first-party data strategies, and a retreat from underperforming media.
Abs, animals and Australian-ness: Inside Bonds' first US campaign

1 week ago | adnews.com.au | Makayla Muscat

Creating Bonds’ first US campaign came with challenges – from coaxing a cold crocodile into action, to keeping wildlife warrior Robert Irwin’s chiselled abs away from the lenses of amateur paparazzi, AdNews can reveal. Made for Down Under, featuring Irwin and music star Tkay Maidza, invites Americans to be “as laid back as Australians” by wearing Bonds underwear.
ACCC: Greenwashing still blatant in advertising despite crackdown

1 week ago | adnews.com.au | Adam Mccleery

The ACCC is concerned some businesses are taking advantage of consumer demand. Competition watchdog the ACCC says some businesses continue to make misleading environmental claims to exploit consumer demand for green products, despite several high profile greenwashing cases. An ACCC spokesperson said the commission considers a business to be engaging in greenwashing “where they use claims that make a product or service seem better or less harmful for the environment than it really is".
Bunnings media pitch

1 week ago | adnews.com.au | Adam Mccleery

The search for a new media agency partner comes after Bunnings rolled out its own retail media network. The media account for hardware chain Bunnings is up for grabs. The account has been held by Initiative, which retained the business following a pitch against Ikon Communications in 2010. “Bunnings is working through a process to appoint a media agency partner,” a Bunnings spokesperson said.