AdNews (Australia)

AdNews stands out as the premier trade publication in Australia, dedicated to the advertising, marketing, and media sectors. Established in 1928, it offers a bi-weekly print edition, an informative daily email newsletter, and a detailed resource-driven website. Its digital archive boasts over 60,000 articles, with content available from as early as 1998. AdNews also hosts several prestigious award programs, including the AdNews Agency of the Year Awards, the Australian Magazine Awards, and the Rising Star Awards. Additionally, AdNews organizes key events such as the Media Summit and the AdNews Challenge. The publication is produced by Yaffa Media Pty Ltd, one of the largest specialized publishing companies in Australia.

National, Trade/B2B

English

Magazine

Outlet metrics

Domain Authority

Ranking

Global

#400690

Australia

#14710

News and Media

#510

Traffic sources

Monthly visitors

Articles

The catch in the US regulator’s approval of Omnicom’s takeover of IPG

5 days ago | adnews.com.au | Chris Pash

Omnicom's takeover of IPG has been approved by the US competition and consumer protection watchdog the Federal Trade Commission (FTC) with one key provision. The new entity, which when the $13.5 billion deal is completed will be the world’s largest advertising group, must not steer ads to or away from publishers based on political content. Advertisers still retain the right to put their dollars where they want.
NZ green lights Omnicom’s acquisition of Interpublic

1 week ago | adnews.com.au | Adam Mccleery

The Commission concluded there would be no substantial loss of competitive pressure on Omnicom following the acquisition. New Zealand authorities have cleared Omnicom's takeover of IPG. The deal is unlikely to substantially lessen competition, according to the regulator the New Zealand Commerce Commission.
CQUniversity seeks media agency to boost offshore strategy

1 week ago | adnews.com.au | Adam Mccleery

The tender specifically excludes services related to its domestic media strategy. CQUniversity has opened a tender for an international media agency to handle its global advertising campaigns, reinforcing its focus on key overseas markets. The university is seeking a partner to provide offshore support for media strategy, planning, buying, and execution, aligned with its international student recruitment and branding efforts.
UK regulator probes Omnicom and IPG merger

1 week ago | adnews.com.au | Adam Mccleery

The CMA will determine whether the merger constitutes a “relevant merger situation” under the Enterprise Act 2002. The UK’s competition watchdog has started a formal investigation of the proposed US $13.25 billion merger between Omnicom and IPG. The Competition and Markets Authority (CMA) is looking into whether the transaction could lead to a significant lessening of competition.
Daytime alcohol commercials unlikely to attract big advertising spend

1 week ago | adnews.com.au | Adam Mccleery

The proposal has sparked renewed scrutiny over the regulation of alcohol marketing. A proposal to extend ads for alcohol to daytime television is unlikely to see a flood of advertising spend, according to industry insiders. The Australian Communications and Media Authority (ACMA) is reviewing a proposal to allow alcohol advertising on free-to-air television between 10 am and 3 pm, including weekends and school holidays.
NZ agencies concerned Omnicom’s IPG takeover will reduce competition

1 week ago | adnews.com.au | Adam Mccleery

The outcome of both regulatory reviews will depend on whether sufficient competition remains post-merger. New Zealand media agencies and local stakeholders have raised concerns that Omnicom’s proposed US$19.9 billion global acquisition of Interpublic Group (IPG) could significantly reduce competition in the media buying market.
Ad spend outlook downgraded but Australian fundamentals 'strong'

1 week ago | adnews.com.au | Chris Pash

Advertising spend in Australia is expected to lift by 5.4% in 2025 in a resilient market, below earlier forecasts but ahead of the nation’s economic growth, according to the latest estimates by IPG’s MAGNA This is a downgrade on the outlook released in December 2025 when MAGNA forecast advertising spend to grow 6.5%. However, the performance is ahead of IMF projections of 1.6% real GDP growth and 2.6% inflation in Australia.
Jobs Intelligence - The latest ad industry roles, June 16, 2025

1 week ago | adnews.com.au | Chris Pash

Credit: Marten NewhallThe latest industry roles: Chief Marketing Officer Brisbane Compare the MarketAccount Director Hobart ShowponyMarketing Manager Penrith, NSW Mountain Culture Beer CoMedia Buying Manager, Newcastle, NSW EnigmaAdvertiser Success Manager / Customer Success Manager (ANZ) Sydney iionSEEK is showing 622 jobs in the advertising, arts and media sector.
Pitch Wrap - Song's Optus, OMD grabs Under Armour, Assembled's Jayco, Vodafone out to pitch

2 weeks ago | adnews.com.au | Adam Mccleery

The last month saw some big accounts change hands. AdNews wraps up the biggest pitch news and wins from the fortnight. Accenture Song takes Optus media and creative accounts The Optus media and creative accounts have gone to Accenture Song’s new media unit and its creative arm Droga5. And Apparent was appointed specialist B2B creative partner and production incumbent BRX will remain the production partner under an expanded scope.
Pitch frenzy dialled up as big accounts change hands

2 weeks ago | adnews.com.au | Adam Mccleery

The Australian pitch market is active across banking, QSR and FMCG, according to Matt Michael (left), CEO of Droga5 ANZ. Pitch activity across the Australian agency landscape is tracking upward in the first half of the year, driven by robust demand in key sectors and a more dynamic year-round cycle. Some agencies report procurement teams have compressed the pitch process and want more for less. But the eventual wins means contracts signed for longer terms.