Ashwin Balakrishnan

Feb 28, 2024 | optmyzr.com | Ashwin Balakrishnan

When the decisions you make impact thousands of people and businesses, you have to take them seriously – no matter how seemingly minor. Our choices at Optmyzr play a considerable role in our customers’ success with Google Ads and other platforms, so we’re always looking for new ways to make PPC life easier and less stressful. An example of this is value-based bid strategies – one of the techniques rising in popularity with both end advertisers and performance agency marketers.

Jan 2, 2024 | wix.com | Ashwin Balakrishnan

Author: Ashwin BalakrishnanEver looked at ruins from an ancient civilization and wondered what might have been if the world had preserved those structures for more than the last few centuries? Content consolidation is the marketing and SEO equivalent of that “what if” scenario. It exposes the flaws in your web content/content marketing and tests your ability to restore it to pristine condition.

Dec 14, 2023 | nature.com | Rayene Berkane |Hung Ho-Xuan |Marius Glogger |Lorène Brunello |Santosh Kumar Kuncha |Ashwin Balakrishnan | +8 more

AbstractSelective autophagy of the endoplasmic reticulum (ER), known as ER-phagy, is an important regulator of ER remodeling and essential to maintain cellular homeostasis during environmental changes. We recently showed that members of the FAM134 family play a critical role during stress-induced ER-phagy. However, the mechanisms on how they are activated remain largely unknown.

Oct 20, 2023 | optmyzr.com | Ashwin Balakrishnan

“This is your Google Ads rep speaking. Please fasten your seatbelt—it’s about to get reeeeeal bumpy.”No, that’s not a real message anyone’s ever received from their ad rep. But after reading some of the news headlines and PPC practitioner stories in recent months, you can’t fault them for expecting a message like this next.