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1 week ago | 
today.com | Audrey Ekman
April 16, 2025, 11:55 AM UTCIf there's one thing the Shop TODAY team knows, it's how to find the best products on Amazon. The e-commerce giant has an enormous number of products listed on its site, but we're constantly keeping a finger on the pulse for the top trending finds, including buzzworthy new launches and popular brands you never even knew were sold on Amazon.
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1 week ago | 
flipboard.com | Audrey Ekman
In China, one of many nicknames for President Trump is Chuan Jianguo. It literally translates as “Trump the Nation Builder.” My best translation is “Comrade Trump.” The joke is that Mr. Trump is a patriotic son of China who is diligently advancing Chinese interests by causing chaos in the United …
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2 weeks ago | 
today.com | Audrey Ekman
April 10, 2025, 2:23 PM UTCWith spring in full swing, the weather isn't the only thing heating up around here — our editors' virtual shopping carts have been filled to the brim with seriously hot finds as of late. To share the trending products that are actually worth the hype, we're back with another installment of Shop TODAY's Hot List. On TODAY with Jenna & Friends, Shop TODAY contributor Chassie Post stopped by with some incredible finds for spring.
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2 weeks ago | 
today.com | Audrey Ekman
April 9, 2025, 11:55 AM UTCSpring is the season for new beginnings. This time of year, we're typically giving our lives a good refresh and clean out — but not just around the house. If you’re hoping to hit the reset button on your routine and revamp your beauty cabinet, too, now is the perfect time to make room for a game-changing hair product or give some new body care a try before summer rolls around.
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2 weeks ago | 
today.com | Audrey Ekman
April 8, 2025, 7:57 PM UTCOne of 2025's biggest fashion trends has us going back to basics — and seeing double. From A-list stars to suburban sidewalks, denim-on-denim is poised to take over this year, giving us plenty of outfit inspiration to make our old blue jeans feel fun and new again. In theory, wearing double denim should be a relatively straightforward outfit formula. After all, jeans are a neutral, right?
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3 weeks ago | 
today.com | Shannon Garlin |Audrey Ekman
April 2, 2025, 5:00 PM UTCIn case you missed Ulta's 21 Days of Beauty sale last month, the beauty retailer is giving you another chance to score big deals with Ulta's Spring Haul Event. Now through April 5, you can save up to 50% off on bestselling mascaras, retinol serums, hair care and so much more. Ulta has even marked down minis that you'll want to stock up on for your upcoming travels.
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3 weeks ago | 
today.com | Audrey Ekman
March 28, 2025, 11:37 AM UTCGood news — we've finally made it through winter! We're officially about a week into spring, and with the sun setting later and the temperatures rising each day, getting outside to enjoy it is all we can think about. To start your season off on the right foot, we're sharing some of the products that make being in the great outdoors that much better.
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4 weeks ago | 
today.com | Audrey Ekman
March 27, 2025, 12:45 PM UTCPack up those winter boots — spring is finally here! It's officially time to shed our heavier layers and break out the light jackets, sun hats and more spring accessories that make this one of the best seasons for fashion. To help kickstart your seasonal wardrobe refresh, lifestyle expert Melissa Garcia stopped by TODAY with some of the hottest finds for spring.
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1 month ago | 
today.com | Shannon Garlin |Audrey Ekman |Jillian Ortiz
March 25, 2025, 1:36 PM UTCWhether you’ve already booked a trip out of town or just want to continue enjoying the warm-weather festivities, there are a few essentials you’ll want to have in your suitcase before you hit the road. To help you get sorted, we gathered travel favorites that have earned Shop TODAY Travel Gear awards, and included picks that were previously shown on TODAY, by TODAY contributor Makho Ndlovu and Shop TODAY editorial director Adrianna Brach.
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1 month ago | 
today.com | Audrey Ekman
March 25, 2025, 12:57 PM UTCThe wait is over — Amazon's Big Spring Sale is here! We haven't seen deals like this from the retailer in months, so now is the time to get your shopping done in every department. While the trending beauty and fashion finds are always fun to peruse, don't skip the more practical categories if you're really looking to score some savings. Case in point: these Amazon baby deals.
