
Sierra Hoeger
Associate Editor at TODAY
Associate Editor at Shop TODAY
she/her • editorial assistant @shoptoday & @todayshow • bylines in @gazettedotcom, @trendmag_, @iowastatedaily, @dotdashmeredith
Articles
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1 week ago |
today.com | Sierra Hoeger
April 17, 2025, 12:05 PM UTCShopping on Amazon has become second nature for some — it's never been easier to purchase an item and have it arrive on your porch that same day or the next day. If you're in a last-minute pinch to score travel-sized products or a must-have that you need before a flight, Amazon promises to speedily deliver.
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1 week ago |
today.com | Sierra Hoeger |Camryn Privette
April 17, 2025, 12:07 PM UTCIt’s no secret that airports don’t always treat our suitcases with the utmost respect — baggage handlers, we’re talking to you! This means that when you’re traveling, you need sturdy, dependable luggage to get your belongings from point A to B (in one piece, preferably). However, finding said luggage can be quite the headache given all the options. Do you splurge and buy a fancy hard-shell or throw it back to the ‘90s with a cloth suitcase?
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1 week ago |
today.com | Sierra Hoeger
April 15, 2025, 1:18 PM UTCCoffee stains, tangled sheets and hard-to-wash, yet often-worn items can be a headache when it comes to doing laundry. Thankfully, tons of clever hacks can help the never-ending task feel less like a chore. In honor of National Laundry Day, lifestyle and beauty expert Bahar Takhtehchian stopped by the 3rd hour of TODAY to share fixes to all of the above challenges.
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2 weeks ago |
today.com | Sierra Hoeger
April 10, 2025, 6:41 PM UTCIs your wardrobe summer-ready? Whether you're wanting to give it a seasonal refresh, or just looking to add a couple new finds to your closet, Lands' End is offering impressive discounts on a majority of its warm-weather items. No matter if you're venturing to a warmer location or lounging at the pool in your apartment complex, these styles start at $20.
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2 weeks ago |
today.com | Cassidy McKenna |Shannon Garlin |Sierra Hoeger
April 4, 2025, 2:03 PM UTCIf you’re limited in square footage — whether that means you live in a big city, or just happen to have a small kitchen — you likely understand the struggle of sacrificing style for functionality. Luckily for you, there’s a way to have both. We consulted interior designer Natalie Manima for her tips on how to organize and style a small kitchen to suit your needs.
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RT @shoptoday: Mom jeans are great, but have you tried denim joggers? I have — and I love them https://t.co/1MfjT342ag

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RT @KCCINews: Three are dead after a shooting outside of Cornerstone Church in Ames. https://t.co/1tFh7cBrSH