Sierra Hoeger
Associate Editor at TODAY
Associate Editor at Shop TODAY
she/her • editorial assistant @shoptoday & @todayshow • bylines in @gazettedotcom, @trendmag_, @iowastatedaily, @dotdashmeredith
Articles
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2 days ago |
today.com | Allie Wise |Sierra Hoeger |Jillian Ortiz |Shannon Garlin
June 25, 2025, 9:22 AM EDTHeat waves can pack a punch and have you waving your white flag at the idea of putting any effort into your outfit as you opt for an old T-shirt and running shorts. But you shouldn’t have to sacrifice style for comfort, no matter how hot it is. As you swap your heavy layers for shorts, sweaters for tank tops and boots for sandals, adding a few breathable linen pieces to your summer wardrobe will help you withstand any sweaty situation.
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1 week ago |
today.com | Sierra Hoeger
June 20, 2025, 4:27 PM EDTGrowing up, Sunday nights followed the same routine: a pasta dinner made by Mom, followed by putting the finishing touches on schoolwork and getting ready for the week ahead. Pasta has a nostalgic feeling, smell and taste for me. Plus, as a novice chef, it's simple enough to experiment with different variations without needing a complex recipe. I've been known to not coat my pasta with "appropriate" amounts of sauce because of how it made my throat feel.
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1 week ago |
today.com | Sierra Hoeger
June 20, 2025, 12:56 PM EDTThe true mark of summer — the summer solstice — is finally here, which means the Fourth of July will be approaching before you know it. That also means it's time for bigger summer sales to roll out. Amazon may have just announced the return of the anticipated shopping event, Amazon Prime Day. However, there's even more sales to look forward to beforehand. The mega-retailer has early Fourth of July deals that will hold you over.
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1 week ago |
today.com | Sierra Hoeger
June 19, 2025, 9:26 AM EDTIt's never been easy to stay up-to-date with trends. Whether you scroll TikTok to see all the latest in terms of fashion and beauty, or subscribe to magazines for fun new finds, or even spot the coolest, newest "it" thing on the streets, we'll admit it's hard at times to be totally and completely in the know. Jenna Bush Hager herself even tried out a trending hairstyle — debuting a bob earlier this week. But that's not all that's "in" right now.
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1 week ago |
today.com | Camryn Privette |Sierra Hoeger
June 17, 2025, 7:47 AM EDTKeeping up with the latest trends is not only time-consuming but also hard work. To ease your stress, the team here at Shop TODAY just launched our third annual Beauty Awards and we’re here to tell you what products are not only worth the hype but worth your money, too. To determine the winners, our trusty staffers tried various buzzy items consisting of straighteners, lip treatments, bronzing drops and more. Our goal?
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RT @shoptoday: Mom jeans are great, but have you tried denim joggers? I have — and I love them https://t.co/1MfjT342ag
easily one of the best things I did for hands-on journalism experience while at Iowa State! plus- you’ll get to work with amazing people like @Kkealey17, @blanco_molly & @andrewisawriter :’)
⚠️ it’s time to apply⚠️ The Iowa State Daily is seeking reporters for the 2022/2023 school year. We welcome students of all majors! Contact [email protected] if you are interested in building your resume and portfolio.
RT @KCCINews: Three are dead after a shooting outside of Cornerstone Church in Ames. https://t.co/1tFh7cBrSH