Audrey Kemp
Agencies Reporter at Adweek
agencies reporter @adweek | formerly @thedrum, @ocbizjournal, @jankysmooth, @narratively, @localemagazine | grad @ucirvine | pitch: [email protected]
Articles
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16 hours ago |
adweek.com | Audrey Kemp
We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. When Marla Kaplowitz first took the helm of the American Association of Advertising Agencies (4As) in 2017, she had a clear expectation: three to five years of leadership, then a graceful exit. Instead, her journey with the organization stretched into eight years defined by resilience, bold decisions, and a reimagining of the agency trade association.
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18 hours ago |
adweek.com | Audrey Kemp
We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. For content creator Sabrina Brier, viral success in today’s creator economy isn’t defined by chasing numbers, but by staying authentic and cultivating a genuine connection with her audience.
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1 day ago |
adweek.com | Audrey Kemp
We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. WPP is moving creative agency Grey under Ogilvy, shifting away from its current reporting structure under AKQA Group, according to an internal memo obtained by ADWEEK. Under the new structure, Grey global CEO Laura Maness will report directly to Ogilvy Global CEO Devika Bulchandani. Grey will remain a standalone agency and will maintain its current leadership structure.
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2 days ago |
adweek.com | Audrey Kemp
We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. At ADWEEK’s Social Media Week 2025, Abigail Rickards, chief marketing officer at Empire State Realty Trust, and Tyler O’Day, senior social media manager, shared how they’ve revitalized the Empire State Building’s social media presence. With more than two and a half million visitors per year, the iconic building has become much more than just an observation deck.
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3 days ago |
adweek.com | Audrey Kemp
We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. R/GA has appointed Urvashi Shivdasani as its new global chief financial officer, ADWEEK has learned exclusively. She succeeds Carmine Battista, who held the position until 2023. In her new role, Shivdasani will partner closely with CEO Robin Forbes and the global leadership team to enhance the agency’s financial strategy, streamline operations, and drive the success of a newly implemented model.
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🚨 #EXCLUSIVE 🚨 in @Adweek: @WPP has begun layoffs across its media agencies just days after reportedly rebranding @GroupMWorldwide to WPP Media, sources tell us. Staff say they were blindsided. 🔗https://t.co/sK4acrsXvs
#NEW in @ADWEEK: @barkleyokrp promotes Katy Hornaday from CCO to CEO after 16 years of leadership by Jeff King. Nate Swift also steps up as president. 🔗 https://t.co/5QDslvOOKJ #agencies #leadership #marketing #advertising
#NEW @Adweek #exclusive: @Digitas launches Digitas Pictures, a branded content studio designed to help brands break into long-form content & entertainment. It will focus on original content & partnerships with top entertainment players. #agencies 🔗 https://t.co/k0c9k73GM6