Audrey Kemp

New York

Agencies Reporter at Adweek

agencies reporter @adweek | formerly @thedrum, @ocbizjournal, @jankysmooth, @narratively, @localemagazine | grad @ucirvine | pitch: [email protected]

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Articles

Meet Ndidi Oteh, Accenture Song's Incoming CEO

1 week ago | adweek.com | Audrey Kemp

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Accenture Song, the $19 billion marketing arm of consulting giant Accenture, is preparing for a big leadership handoff as creative ad legend David Droga prepares to step down as CEO. At the end of the fiscal year, Droga, who has led Song since 2021, will move into the role of vice chair at Accenture, the agency announced on Wednesday.
As Agencies Move Behind the Scenes in Cannes, Sport Beach Continues to Flex

1 week ago | adweek.com | Audrey Kemp

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. For agencies navigating economic turmoil, the Cannes Lions Festival has become more about catering to clients behind closed doors than making flashy public displays.
EXCLUSIVE: IPG Mediabrands Lays Off Dozens as Analytics Roles Move Offshore

2 weeks ago | adweek.com | Audrey Kemp

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. IPG Mediabrands, the media arm of Interpublic Group (IPG), has laid off between 35 and 40 employees across its analytics division this week, according to sources with direct knowledge of the matter. The cuts—delivered without written communication—targeted analysts as the media network moves analytics roles offshore to its Global Capability Center in India.
EXCLUSIVE: Sophia Zhang to Leave GALE After Less Than Three Months as North America CEO

2 weeks ago | adweek.com | Audrey Kemp

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Sophia Zhang is leaving her post as North America CEO of GALE less than three months after taking on the role, ADWEEK has learned. Zhang, who was appointed to the job in March 2025, will depart the agency on May 30 to take on a new position at an undisclosed brand, according to a source familiar with the matter.
Flodesk Taps VCCP as First Creative AOR

2 weeks ago | adweek.com | Audrey Kemp

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Email marketing startup Flodesk has named VCCP its first creative agency of record, ADWEEK has learned. The decision marks a milestone for Flodesk, which has grown to over 90,000 customers and reached $30 million in annual recurring revenue—all while staying bootstrapped. The company is investing $10 million into marketing this year, with a multi-channel campaign set to launch this summer.
Attivo Acquires The Next Practice to Bolster AI, Digital Capabilities

2 weeks ago | adweek.com | Audrey Kemp

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Global marketing services group Attivo has acquired The Next Practice (TNP), a five-year-old agency based in New York and Austin, Texas, with an AI-led approach to digital marketing. The deal, effective immediately, is Attivo’s latest U.S. acquisition and expands its presence in the region while enhancing its consumer and healthcare marketing capabilities.
WPP Names Marie-Claire Barker Global Chief People Officer

2 weeks ago | adweek.com | Audrey Kemp

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. WPP has appointed Marie-Claire Barker as global chief people officer, ADWEEK has learned. Barker, who assumes the role at the beginning of June, succeeds Lindsay Pattison, who announced in February that she would step down to take a career break after 16 years with the London-based holding company.
Publicis Buys Captiv8 to Bolster Its Influencer Capabilities

2 weeks ago | adweek.com | Audrey Kemp

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Publicis Groupe has acquired Captiv8, an influencer marketing technology platform, in its latest move to establish its position in a fast-growing corner of digital advertising. Financial terms of the deal were not disclosed. Founded in 2015, Captiv8 provides influencer marketing software and commerce tools.
Movement Strategy Acquires Newfangled Studios to Create a Social Marketing Powerhouse

2 weeks ago | adweek.com | Audrey Kemp

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Independent social media agencies Movement Strategy and Newfangled Studios are joining forces after more than a decade as competitors, ADWEEK has learned. Movement Strategy has acquired Newfangled Studios in an all-cash deal. The transaction includes an upfront payment worth roughly half the deal’s value, with a two-year earn-out tied to growth targets.
Colle McVoy Wins Vitamix Creative Business

2 weeks ago | adweek.com | Audrey Kemp

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Blender brand Vitamix has named Colle McVoy as its integrated agency of record after a three-month review. The agency will take charge of Vitamix’s Household portfolio, overseeing creative, media, PR, social, and digital services. The integrated team will operate under the direction of Colle McVoy’s chief creative officer, Ciro Sarmiento.