Adweek

Adweek, often referred to as Ad Week, is a weekly magazine in the United States that focuses on the advertising industry. Established in 1978, it provides insights into creativity, the dynamics between clients and agencies, international advertising trends, ongoing account reviews, and fresh marketing campaigns. Over the years, Adweek has reported on significant changes in the industry, such as the rise of cable TV, the move away from commission-based payment models for agencies, and the impact of the Internet.

National, Trade/B2B

English

Magazine

Outlet metrics

Domain Authority

Ranking

Global

#57777

United States

#16931

News and Media

#818

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Monthly visitors

Articles

Burrell Communications Acquires Fitzco to Launch Black-Owned Agency Network

1 day ago | adweek.com | Audrey Kemp

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Burrell Communications Group, a Chicago-based advertising agency, has acquired Atlanta-based independent agency Fitzco. The deal, backed by private equity firm FVLCRUM Funds and independent sponsor Channing Johnson, partner at law firm Loeb & Loeb LLP, marks the first step in the creation of BCG Worldwide—the industry’s first Black-owned agency network.
Hunter Launches Standalone Influencer Agency Bobbie

1 day ago | adweek.com | Audrey Kemp

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Stagwell-owned marketing and communications agency Hunter is launching Bobbie—a standalone agency focused on influencer-first work, it shared exclusively with ADWEEK. Bobbie will operate independently from Hunter, with offices in New York, Los Angeles, Toronto, Montreal, and London.
More Women, Flat Wages: How the Ad Industry Evolved In 2024

2 days ago | adweek.com | Paul Hiebert

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Although dollars spent on advertising have increased in recent years, jobs across the ad industry have not. Figures from the U.S. Bureau of Labor Statistics show 492,800 people worked in advertising, public relations, and other related services in January 2019. By December 2024, following a drop and rise during the pandemic, the number of employees totalled 496,700—a difference of less than 1%.
We Are Social Acquires HELO to Bolster AI-Powered Creative and Production

2 days ago | adweek.com | Audrey Kemp

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. We Are Social, a social creative agency, has acquired creative production and innovation studio HELO, it shared exclusively with ADWEEK. The acquisition folds HELO into We Are Social’s production and experiential arm, Narrative, deepening its capabilities in artificial intelligence, talent, tech, and experiential marketing.
NFL, PepsiCo, Accenture Leaders Among 2025 Marketing Hall of Fame Inductees

3 days ago | adweek.com | Audrey Kemp

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. The American Marketing Association’s New York chapter (AMA New York) has unveiled the 2025 class of Marketing Hall of Fame inductees. The seven honorees span sectors including sports, beauty, consulting, academia, and advertising. They will be recognized for their accomplishments across a range of categories during a ceremony on May 21 at Universal McCann’s global headquarters in New York City.
Revry Names Sydney Walz as New Head of Marketing

3 days ago | adweek.com | Saleah Blancaflor

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Revry, an LGBTQ+ streaming platform, has named Sydney Walz as its new head of marketing. The company announced the news on Friday, noting that Walz will lead the development and implementation of marketing strategies, looking to broaden Revry’s reach and engagement.
Innocean USA Rallies Agencies to Push for Diverse AI Training Data

3 days ago | adweek.com | Audrey Kemp

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. While working on his documentary, Wade in the Water: A Journey into Black Surfing and Aquatic Culture, David Mesfin faced a troubling issue: AI results for images of Black surfers on Midjourney were consistently inaccurate. “Every time I did a query or a prompt, I would get a white surfer, but with a dark skin. The data was just not there,” Mesfin, INNOCEAN USA’s vp creative director, told ADWEEK.
Why Hacks' Season 4 Marketing Campaign Is So (Jean) Smart

6 days ago | adweek.com | Saleah Blancaflor

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. It’s a full house at HBO this spring, and the company is taking a Smart approach to its marketing.
Hallmark Embraces Reality Programming, Immersive Experiences for Upfront

6 days ago | adweek.com | Saleah Blancaflor

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Just like a classic romcom tale, Hallmark wants fans to fall in love with them year-round. This month, Hallmark announced an expansive slate of original movies and series across various genres, as well as more immersive fan activations and experiences. And of course, the company will have new holiday content, all of which is available on the Hallmark Channel and streaming platform Hallmark+.
Adtech Insiders Propose Bold Google Antitrust Remedies

6 days ago | adweek.com | Kendra Barnett

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Google’s adtech business violates U.S. competition law, a federal judge ruled on April 17. According to the ruling, issued by U.S. district judge Leonie Brinkema in the Eastern District of Virginia, the company operates two illegal monopolies in the adtech industry—one in the market for publisher ad servers and one in ad exchanges, used to facilitate transactions between media buyers and sellers.