Adweek
Adweek, often referred to as Ad Week, is a weekly magazine in the United States that focuses on the advertising industry. Established in 1978, it provides insights into creativity, the dynamics between clients and agencies, international advertising trends, ongoing account reviews, and fresh marketing campaigns. Over the years, Adweek has reported on significant changes in the industry, such as the rise of cable TV, the move away from commission-based payment models for agencies, and the impact of the Internet.
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Global
#57777
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Articles
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1 day ago |
adweek.com | Rebecca Swift
We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. The future is a promise to the human imagination, inspiring us to look beyond what the world is and envision what it could be. But if the future is so rife with possibilities, why have marketers’ ideas of what it looks like—or rather, what they believe audiences thinkit will look like—converged on such a monolithic aesthetic?
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2 days ago |
adweek.com | Kathryn Lundstrom
We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Amazon pulled out all the stops for its second annual upfront week presentation today at The Beacon Theatre in New York City. Actors and sports stars, including Arnold Schwarzenegger, Jason Momoa, Travis Kelce, Candace Parker, Jamie Lee Curtis, Elizabeth Banks, Octavia Spencer, Michael B.
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2 days ago |
adweek.com | Kathryn Lundstrom
We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Amazon Ads announced three new connected TV ad formats today ahead of its 2025 upfront presentation. The new formats include contextually relevant pause ads, shoppable ads for products on Amazon, and shoppable ads for products off Amazon. The formats will run on Prime Video’s ad-supported content, which reaches 130 million viewers each month, according to Amazon.
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2 days ago |
adweek.com | Trishla Ostwal
We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. The first ad from Jared Leto–backed AI video startup Pika sells AI as an escape from reality. The two-minute spot, now running on ReelzTV and social platforms, casts AI as a serene refuge from the chaos of the real world, and includes imagery that nods to war and global unrest.
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2 days ago |
adweek.com | T.L. Stanley
We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Breakfast in bed on Mother’s Day was covered in glitter and carcinogens. Ingredients for an in-home “spa day” came from the snack pantry and laundry room. And anti-aging beauty gifts called out “the deepest and most stubborn wrinkles.”Gee, family, you shouldn’t have.
Adweek journalists
Alison Weissbrot
Ann Marinovich
Audrey Kemp
Bianca Brutus
Brittaney Kiefer
Ethan Alter
Eva Kis
Jason Notte
Kacy Burdette
Kathryn Lundstrom
Kevin Eck
Lauren Johnson
Lucinda Southern
Mark Stenberg
Melissa Ward
Paul Hiebert
Rebecca Stewart
Robert Klara
Ryan Joe
Saleah Blancaflor
Stephanie Tsoflias Siegel
T.L. Stanley
Trishla Ostwal
Zoe Ruderman
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