Ava Asaadi

Dec 3, 2024 | mediacatmagazine.co.uk | Ava Asaadi |Svilena Keane |Anna Hickey |Alastair Bannerman

Are influencers a media channel? And should media agencies have jurisdiction over them? We put these questions to our network — here’s what they had to say. Influencer marketing is reaching a pivotal moment, with the UK industry projected to be worth £1.3bn by 2029. It has firmly established itself as a media channel and on media plans, playing a critical role in boosting brand awareness and driving long-term sales.