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Dec 3, 2024 | 
mediacatmagazine.co.uk | Ava Asaadi |Svilena Keane |Anna Hickey |Alastair Bannerman
Are influencers a media channel? And should media agencies have jurisdiction over them? We put these questions to our network — here’s what they had to say. Influencer marketing is reaching a pivotal moment, with the UK industry projected to be worth £1.3bn by 2029. It has firmly established itself as a media channel and on media plans, playing a critical role in boosting brand awareness and driving long-term sales.
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Nov 28, 2024 | 
mediacatmagazine.co.uk | Nishma Robb |Anna Hickey |Alastair Bannerman |Alex Altman
Diamonds are a girl’s best friend, according to Marilyn Monroe’s character in Gentlemen Prefer Blondes — they may also become a valuable acquaintance of the media industry. At the Facets diamond conference in Antwerp this week, industry leaders from around the world made a pressing case for more category-wide marketing to stimulate demand for natural diamonds, according to Rapaport.
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Oct 9, 2024 | 
mediacatmagazine.co.uk | Adah Parris |Emma Saddleton |Anna Hickey |Alastair Bannerman
dentsu’s 2025 Media Trends report, The Year of Impact is out now. This edition, crafted by specialists across dentsu media agencies Carat, dentsu X, and iProspect, digs into changes driven by algorithms, AI, and the new dimensions of consumer engagement expected to shape the media landscape in the upcoming year.
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Sep 20, 2024 | 
mediacatmagazine.co.uk | Amy Ramage |Kyle Johnson |Anna Hickey |Alastair Bannerman
Technology for Marketing and eCommerce Expo, the UK’s biggest marketing technology and e-commerce events, wrapped up this week, bringing together thousands of retailers, brands and technology providers. Unsurprisingly, artificial intelligence (AI) was top of mind in many sessions.
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Sep 10, 2024 | 
mediacatmagazine.co.uk | Grace Gollasch |Anna Hickey |Alastair Bannerman |Alex Altman
We Are Social has published a new report, Next Gen Influence, revealing the five trends defining a new era for brand and creator collaborations. The report shines a spotlight on the creators who are making waves and standing out as well as what brands should know about the next generation of influence. The first trend is ‘the right to reinvention’ as creators are recording and sharing their journeys and transformations online.
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Aug 29, 2024 | 
mediacatmagazine.co.uk | Duarte Garrido |Kyle Johnson |Anna Hickey |Alastair Bannerman
Brand growth has long been synonymous with big budgets, where only the largest companies could afford the extensive resources needed to scale and dominate the market. From hiring agencies to managing complex marketing strategies, these large brands had the upper hand in reaching and retaining customers. However, the landscape is shifting.
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Jul 24, 2024 | 
mediacatmagazine.co.uk | Brittanie Price |Fabiane Abel |Anna Hickey |Alastair Bannerman
In an era when AI is reshaping nearly every industry, and the news now breaks on social media, the world of public relations is facing a critical challenge: the rapid shrinking and deterioration of newsrooms. Axios recently reported on the extensive mainstream media ‘bloodbath’ as dozens of U.S. media companies laid off tens of thousands of staff members to salvage struggling publications. Why should it matter?
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May 29, 2024 | 
mediacatmagazine.co.uk | Jenni Romaniuk |Anna Hickey |Alastair Bannerman |Alex Altman
The Ehrenberg-Bass Institute unveiled their new four-day experience, How Brands Grow – for Executives. Led by world-renowned researchers, this exclusive knowledge development experience will equip participants with the tools they need to implement best-practice marketing techniques.
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Feb 9, 2024 | 
mediacatmagazine.co.uk | Grace Gollasch |Anna Hickey |Alastair Bannerman |Alex Altman
Over 400 advertisers and business leaders came together yesterday (8 February) for LEAD — a day-long advertising industry summit, held by the Advertising Association, IPA and ISBA. Hosted at the QEII Centre in Westminster, the event explored the theme of ‘Responsible Growth’ in advertising, with a mix of industry figures and politicians discussing the role of advertising in helping the UK return to economic and social prosperity.
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Feb 6, 2024 | 
mediacatmagazine.co.uk | Simge Şenses |Andrew Rose |Anna Hickey |Alastair Bannerman
As Chief Data Officer for Unilever I’m privileged to lead a large team of data experts (data scientists, data engineers, AI and automation experts, business analysts etc). The team, built over the last five years, is supported through our hybrid operating model of global centres of excellence, data and solution factories, which to help us to drive scale and cost benefit, combined with local teams in our top geographic markets who partner with the business for agility and helping to power growth.
