Ayelet Israeli

May 2, 2024 | hbritalia.it | Emily Hund |Ayelet Israeli |Jill Avery |Leonard Schlesinger |Matt Higgins |Serim Hwang | +3 more

PERCHÉ IL BUSINESS DEGLI INFLUENCER HA BISOGNO DI LIMITI E come professionalizzare una pratica ancora in fase di maturazione Emily Hund Negli ultimi vent’anni il business degli influencer, prima inesistente, si è evoluto in una forza pervasiva globale che ha ridisegnato completamente il modo in cui le informazioni e la cultura vengono concepite, prodotte, commercializzate e condivise.

Apr 8, 2024 | hbr.org | Ayelet Israeli |Jill Avery |Leonard Schlesinger |Matt Higgins

In recent years Ryan Reynolds and George Clooney earned more money from selling their liquor brands, Aviation American Gin and Casamigos tequila, than from their movie deals. Serena Williams and Maria Sharapova, retired from sports, now generate significant earnings through the sale of their apparel and skin care lines, S by Serena and Supergoop. Rihanna and Dr. Dre make millions selling their own brands of cosmetics and lingerie and headphones, respectively.

Dec 5, 2023 | toolsgroup.com | Ayelet Israeli

Evo is proud of our academic collaborations. This is a way we can conduct research with some of the most brilliant scientists and researchers around the world, as well as help prepare future business leaders for today’s increasingly competitive and customer-centric markets. That’s why Evo CEO Fabrizio Fantini jumped at the chance to work with Harvard Business School Professor Ayelet Israeli to write up a case on PittaRosso’s holistic approach to AI-driven pricing and promotional decisions.