Leonard Schlesinger

May 2, 2024 | hbritalia.it | Emily Hund |Ayelet Israeli |Jill Avery |Leonard Schlesinger |Matt Higgins |Serim Hwang | +3 more

PERCHÉ IL BUSINESS DEGLI INFLUENCER HA BISOGNO DI LIMITI E come professionalizzare una pratica ancora in fase di maturazione Emily Hund Negli ultimi vent’anni il business degli influencer, prima inesistente, si è evoluto in una forza pervasiva globale che ha ridisegnato completamente il modo in cui le informazioni e la cultura vengono concepite, prodotte, commercializzate e condivise.

Apr 8, 2024 | hbr.org | Ayelet Israeli |Jill Avery |Leonard Schlesinger |Matt Higgins

In recent years Ryan Reynolds and George Clooney earned more money from selling their liquor brands, Aviation American Gin and Casamigos tequila, than from their movie deals. Serena Williams and Maria Sharapova, retired from sports, now generate significant earnings through the sale of their apparel and skin care lines, S by Serena and Supergoop. Rihanna and Dr. Dre make millions selling their own brands of cosmetics and lingerie and headphones, respectively.

Feb 22, 2023 | hbr.org | Ayelet Israeli |Leonard Schlesinger |Matt Higgins

In the early days of direct-to-consumer (DTC) brands, we saw companies engage in innovative tactics to earn media and PR to help them achieve organic (as opposed to paid) marketing. Casper, the online mattress seller, created Nap-Mobiles which allowed potential customers to try out their beds. Airbnb (then still AirBed and Breakfast) created special edition cereal boxes that generated buzz and revenue.