Barb Mosher Zinck

2 weeks ago | diginomica.com | Barb Mosher Zinck

Main content We'll send you our top articles (and no marketing spam), no more than once a week. It's no secret that HubSpot is a champion for the SMB market. And with 50% of SMBs failing in their first five years, they need someone in their corner. HubSpot wants to be that someone, and plans to use AI to help. According to Nicholas Holland, SVP and Head of AI at HubSpot, SMBs want to know how AI impacts their day-to-day business.

2 weeks ago | diginomica.com | Barb Mosher Zinck

Main content A lot of work has been done on the Contentful platform over the last couple of years. Content Studio, the new visual builder, went GA in the spring of last year, and the acquisition of the personalization platform Ninetailed is now complete. But that was just the start, according to Irina Botea,First, Contentful has developed a framework for AI-powered content operations.

1 month ago | diginomica.com | Barb Mosher Zinck

Main content To understand why 6sense built Intelligent Workflows, we have first to address the challenges that marketing teams face, including stale audience data, siloed campaign execution, and static buyer journeys, all of which do not adapt to changes in intent or behavior. And then there are the tools - some connected, most not - that require significant manual effort to keep audience data, and content and messaging synced.

1 month ago | diginomica.com | Barb Mosher Zinck

Bela Stepanova started coding when she was little. It led her to get an engineering degree. After college, she took a job in technology consulting and worked with companies on Wall Street building training and wealth management platforms. Then, she had an opportunity to work with a small boutique company that hired engineers who also had a business mindset. This job gave her the opportunity to work with customers directly.

1 month ago | diginomica.com | Barb Mosher Zinck

Main content Some people and companies may wonder if agentic AI is all hype, but there are already some interesting applications in the tech industry—Adobe is no exception. Amit Ahuja, SVP of Experience Cloud, Platforms, and Products, Digital Experience at Adobe, walked me through the firm's new Experience Platform Agent Orchestrator and several of the new Experience Platform Agents to demonstrate how Adobe is embedding agentic AI throughout the Platform.