
Barb Mosher Zinck
Freelance Columnist at diginomica
Senior Content Marketer and Marketing Technology Analyst at Freelance
Marketing Strategist, Martech analyst, Write for @Diginomica Subscribe to my newsletter: https://t.co/5r7QQWd9GG
Articles
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1 week ago |
diginomica.com | Barb Mosher Zinck
Main content We'll send you our top articles (and no marketing spam), no more than once a week. Please verify your request. * AI email agents are the subject of much discussion across sales and marketing. Some people say they work great; others report that the complete opposite is true. Like every marketing strategy or technology, what works for one company may not work for another.
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3 weeks ago |
diginomica.com | Barb Mosher Zinck
Main content We'll send you our top articles (and no marketing spam), no more than once a week. Twilio announced what’s pitched as a next-generation Customer Engagement Platform (CEP) at its SIGNAL conference, including a series of updates aimed at re-shaping customer engagement through AI and real-time data.
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1 month ago |
diginomica.com | Barb Mosher Zinck
Main content We'll send you our top articles (and no marketing spam), no more than once a week. We talk a lot about how businesses are dealing with incorporating generative AI into their processes. It's not easy or straightforward. However, it's not just businesses facing a significant shift in their operations.
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1 month ago |
diginomica.com | Barb Mosher Zinck
Main content We'll send you our top articles (and no marketing spam), no more than once a week. OK, here's the tough love - if you are a marketing leader and video is not part of your marketing strategy, there's something wrong.
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1 month ago |
diginomica.com | Barb Mosher Zinck
Main content We'll send you our top articles (and no marketing spam), no more than once a week. It's no secret that HubSpot is a champion for the SMB market. And with 50% of SMBs failing in their first five years, they need someone in their corner. HubSpot wants to be that someone, and plans to use AI to help. According to Nicholas Holland, SVP and Head of AI at HubSpot, SMBs want to know how AI impacts their day-to-day business.
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