Barb Mosher Zinck's profile photo

Barb Mosher Zinck

Nova Scotia

Freelance Columnist at diginomica

Senior Content Marketer and Marketing Technology Analyst at Freelance

Marketing Strategist, Martech analyst, Write for @Diginomica Subscribe to my newsletter: https://t.co/5r7QQWd9GG

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Articles

  • Why AI literacy in education is becoming critical

    2 weeks ago | diginomica.com | Barb Mosher Zinck

    Main content We'll send you our top articles (and no marketing spam), no more than once a week. We talk a lot about how businesses are dealing with incorporating generative AI into their processes. It's not easy or straightforward. However, it's not just businesses facing a significant shift in their operations.

  • Why - and how - Goldcast aims to build a unified future for B2B video marketing

    2 weeks ago | diginomica.com | Barb Mosher Zinck

    Main content We'll send you our top articles (and no marketing spam), no more than once a week. OK, here's the tough love - if you are a marketing leader and video is not part of your marketing strategy, there's something wrong.

  • Adding a journey builder for marketers - how HubSpot is building depth into its AI agents

    1 month ago | diginomica.com | Barb Mosher Zinck

    Main content We'll send you our top articles (and no marketing spam), no more than once a week. It's no secret that HubSpot is a champion for the SMB market. And with 50% of SMBs failing in their first five years, they need someone in their corner. HubSpot wants to be that someone, and plans to use AI to help. According to Nicholas Holland, SVP and Head of AI at HubSpot, SMBs want to know how AI impacts their day-to-day business.

  • Contentful adds new AI and personalization capabilities to its DXP platform. Here's why

    1 month ago | diginomica.com | Barb Mosher Zinck

    Main content A lot of work has been done on the Contentful platform over the last couple of years. Content Studio, the new visual builder, went GA in the spring of last year, and the acquisition of the personalization platform Ninetailed is now complete. But that was just the start, according to Irina Botea,First, Contentful has developed a framework for AI-powered content operations.

  • 6sense introduces Intelligent Workflows to streamline GTM execution and reduce campaign complexity. Here's why

    1 month ago | diginomica.com | Barb Mosher Zinck

    Main content To understand why 6sense built Intelligent Workflows, we have first to address the challenges that marketing teams face, including stale audience data, siloed campaign execution, and static buyer journeys, all of which do not adapt to changes in intent or behavior. And then there are the tools - some connected, most not - that require significant manual effort to keep audience data, and content and messaging synced.

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Barb Mosher Zinck
Barb Mosher Zinck @bmosherzinck
11 Apr 25

RT @diginomica: Marketers - @HubSpot is back with AI innovations and platform updates. @nicholasholland says SMBs want to know how AI impac…

Barb Mosher Zinck
Barb Mosher Zinck @bmosherzinck
25 Mar 25

6sense introduces Intelligent Workflows to streamline GTM execution and reduce campaign complexity. Here's why https://t.co/KeJRR1klSU

Barb Mosher Zinck
Barb Mosher Zinck @bmosherzinck
25 Mar 25

How Bela Stepanonova imagines and re-imagines the future of AI as https://t.co/I3xS100mA8's CPO https://t.co/hu3OpaI9kS