diginomica

Diginomica is a modern media platform tailored to meet the needs of enterprise leaders navigating the digital landscape. Since our launch in 2013, we have assembled a dedicated team of writers and analysts from the US and Europe, boasting decades of experience in enterprise business technology. Our coverage is organized into three main categories, which you can find in our navigation menu: Digital Enterprise, Cloud Applications & Processes, and Technology Disruptions. For more insights into our specific areas of focus, please see the sections below. For PR professionals, please be aware that we do not collaborate with PR representatives as content leaders, so we kindly ask that you refrain from making such requests. We appreciate PRs understanding our engagement terms and treating us with the professionalism we uphold.

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Articles

From hype to hard truths - UiPath's Ed Challis on what's holding agentic AI back

2 days ago | diginomica.com | Alyx MacQueen

We'll send you our top articles (and no marketing spam), no more than once a week. More than 90% of enterprises say they've deployed generative AI. But over 80% report it's made no measurable difference to revenue or margin. That contradiction isn't just a growing pain – it's a pretty glaring sign about enterprise AI adoption today.
UiPath's agentic automation strategy - moving enterprise AI beyond the productivity plateau it’s stuck on

3 days ago | diginomica.com | Alyx MacQueen

Main content We'll send you our top articles (and no marketing spam), no more than once a week. The conversation at UiPath on Tour London 2025 made one thing clear – generative AI, while pervasive, has yet to deliver material value at scale. In fact, it is “everywhere except in the P&L," as McKinsey's Brendan Gaffey put it, pointing to an 80% adoption rate among enterprises but minimal measurable impact.
What did the BOND and Accenture AI reports miss? An enterprise review

3 days ago | diginomica.com | Brian Sommer

Main content We'll send you our top articles (and no marketing spam), no more than once a week. Brian Sommer and Jon Reed of Diginomica recently reviewed two new, big reports on AI. Mary Meeker and her team at BOND produced a 340-slide report that was both massive in size and comprehensiveness. Accenture produced a 67-page report on AI as its 25th annual Tech Trends opus.
If we want more women in AI, we need to hide the tech, says AI for Good founder Kriti Sharma

1 week ago | diginomica.com | Madeline Bennett

Main content We'll send you our top articles (and no marketing spam), no more than once a week. While Kriti Sharma, Chief Product Officer, Legal Tech at Thomson Reuters, has experienced first-hand the low number of women opting for careers in technology, she is optimistic that this could change in the near future – but only if there is a change in approach to tech education to focus more on the application and less on the tech itself.
Reflections from Workday Elevate on how AI agents will change the enterprise

1 week ago | diginomica.com | Phil Wainewright

Main content We'll send you our top articles (and no marketing spam), no more than once a week. At Workday's recent Elevate customer conference in London, AI agents inevitably dominated the conversation. But while there was plenty of interest in the technology details, what attendees really wanted to know was, what will be the actual impact on how their organizations operate and how employees do their work?
How the Spatial Web could guide de-centralized and trustworthy agentic AI to like us more

1 week ago | diginomica.com | George Lawton

We'll send you our top articles (and no marketing spam), no more than once a week. The current crop of agentic AI tools and frameworks is built on a foundation of Large Language Models (LLM). These tools learn a correlational model of words but lack a cause-and-effect model of the world required to set and act towards goals. The recently ratified IEEE P2874 Spatial Web standard lays a roadmap to support this foundation.
Governing AI from the inside out - Alteryx One and the logic of control

1 week ago | diginomica.com | Alyx MacQueen

Main content We'll send you our top articles (and no marketing spam), no more than once a week. Enterprise analytics platforms are under pressure to evolve – not just to keep pace with AI advancements, but to make them usable and governable by people closest to the business. For Alteryx CEO Andy MacMillan, this moment isn’t about adding another AI layer or abstracting complexity further. The goal is to implement control and adaptability from the start.
What is the spatial web, and why should the enterprise care? Here's why

1 week ago | diginomica.com | George Lawton

Main content The IEEE has finalized the first IEEE P2847 Standard for Spatial Web Protocol, Architecture, and Governance. This system standard outlines an overall framework required to support an agentic AI-oriented web of world models. Several implementation standards for modeling context, interactive communication, addressing, security, governance, and trust will be released in the future. We'll send you our top articles (and no marketing spam), no more than once a week.
The terminal strikes back - Atlassian’s Rovo Dev CLI brings agentic AI to the command line

1 week ago | diginomica.com | Alyx MacQueen

We'll send you our top articles (and no marketing spam), no more than once a week. The developer terminal – and its command line interface (CLI) – has long been the quiet powerhouse of modern software engineering. It is lightweight, flexible, and deeply embedded in how engineers interact with code.
How Happy Socks uses data to pull up its decision-making processes

1 week ago | diginomica.com | Mark Samuels

We'll send you our top articles (and no marketing spam), no more than once a week. Clothing manufacturer Happy Socks has built a greenfield data platform to help people manage business use insights that should help to boost operational performance and customer experiences. This information-rich approach is a far cry from the not-so-distant past, when executives across the organization relied on Excel spreadsheets for business reporting.