diginomica

Diginomica is a modern media platform tailored to meet the needs of enterprise leaders navigating the digital landscape. Since our launch in 2013, we have assembled a dedicated team of writers and analysts from the US and Europe, boasting decades of experience in enterprise business technology. Our coverage is organized into three main categories, which you can find in our navigation menu: Digital Enterprise, Cloud Applications & Processes, and Technology Disruptions. For more insights into our specific areas of focus, please see the sections below. For PR professionals, please be aware that we do not collaborate with PR representatives as content leaders, so we kindly ask that you refrain from making such requests. We appreciate PRs understanding our engagement terms and treating us with the professionalism we uphold.

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Computers Electronics and Technology/Computers Electronics and Technology

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Articles

Adecco spin-off r.Potential wants to help leaders navigate the world of Digital Labor. But let's go carefully into an agentic future, says CEO Greg Shewmaker

1 day ago | diginomica.com | Stuart Lauchlan

Main content This is not an IT initiative. It's not just about IT introducing AI agents, or, the Head of Operations introducing robotics into the warehouses or to the manufacturing line. This is about, how do we balance this with our human employees? And it's not so simple. We'll send you our top articles (and no marketing spam), no more than once a week.
Swipe right for AI-enabled love. How Bumble, Tinder and Grindr are tapping into AI for romance...and right now

2 days ago | diginomica.com | Stuart Lauchlan

Main content We use AI to make love more human. We'll send you our top articles (and no marketing spam), no more than once a week. That’s according to Whitney Wolfe-Herd, Founder and CEO of online dating platform provider Bumble, which has over four million paying users. What does she mean? Well, it’s 2025, so no-one is going to be shaken to their core by the spoiler that Artificial Intelligence (AI) has a lot to do with it as much as romantic good luck.
Brewing up a better balance between tech and human intelligence - how Starbucks woke up and smelled the coffee

3 days ago | diginomica.com | Stuart Lauchlan

My optimism has turned into confidence that our 'Back to Starbucks' plan is the right strategy to turn the business around and to unlock opportunities ahead. We'll send you our top articles (and no marketing spam), no more than once a week.
Asana's AI-powered smart workflows aim to help speed up enterprise teamwork

5 days ago | diginomica.com | Phil Wainewright

Main content We'll send you our top articles (and no marketing spam), no more than once a week. Work management vendor Asana this week unveiled a new library of AI-assisted workflow templates, designed to help organizations introduce AI into their team workflows where it will have most impact.
CDO interview - Apprentice Levy powers data culture at Babcock International

6 days ago | diginomica.com | Mark Chillingworth

We'll send you our top articles (and no marketing spam), no more than once a week. The UK's Apprenticeship Levy can be used for cultural change. Group CDO of engineering services firm Babcock International has done just that. Using the levy and an accredited apprenticeship provider, Lord and his team at the UK-headquartered business have welded in a data culture that is benefiting the business and increasing the utilization of its data tools from Microsoft and Palantir.
What I’d say to me back then - forget the loud-voiced alpha males, says FYLD CEO Shelley Copsey, because you're amazing!

6 days ago | diginomica.com | Madeline Bennett

Main content We'll send you our top articles (and no marketing spam), no more than once a week. Despite taking the tried-and-tested path coming out of university with a commerce degree into an accounting firm, Shelley Copsey, CEO and co-founder of FYLD, then took a much less traditional route as her career progressed.
HubSpot has a big 'Aha!' moment around agents as AI adoption expands across business roles

6 days ago | diginomica.com | Stuart Lauchlan

Main content We'll send you our top articles (and no marketing spam), no more than once a week. HubSpot’s embedded AI approach continues to pay dividends with customer adoption increasing and a major push looming around agentic tech expanding across business functions. For Q1 2025, HubSpot revenue was up 15.7% year-on-year to $714.1 million, with net income coming in at $96 million. Other stats of note:Over 10,000 net new customers added during Q1.
Why governance musts be key to navigating the agentic AI imperatives - important learnings from new data from Gravitee

6 days ago | diginomica.com | George Lawton

Main content We'll send you our top articles (and no marketing spam), no more than once a week. A recent survey of 300 enterprises by Gravitee, an API management vendor, found a mix of enthusiasm for agentic AI adoption with strong caution, particularly around governance, privacy, and security. A striking 72% of organizations claimed to be actively using agentic AI systems. Another 21% planned to implement them in the next two years.
How Ordnance Survey is mapping a route to better data access with the Snowflake Marketplace

6 days ago | diginomica.com | Mark Samuels

Main content We'll send you our top articles (and no marketing spam), no more than once a week. Ordnance Survey, the UK’s national mapping service, has built up a vast trove of information in the years since it was founded, including data on urban planning, environmental monitoring, critical location-based services, and other geo-spatial factors. The challenge facing the organization was to find a way to open up access to these resources to the general public.
.NEXT - why Nutanix has set out to obviate the hypervisor. (Spoiler - AI is in the answer...)

1 week ago | diginomica.com | George Lawton

Main content We'll send you our top articles (and no marketing spam), no more than once a week. Nutanix has been a pioneer in simplifying the process of managing complex infrastructure over the years. Now it's extending this idea to replace hypervisors outright, at least for Kubernetes workloads on cloud infrastructure and bare metal. It's also extending its own hypervisor to support partnerships with former competitors like Dell PowerFlex and Pure Storage.