Articles

  • 3 weeks ago | imrg.org | Barley Laing |Ellie-Rose Davies

    By Barley Laing, the UK Managing Director at MelissaConsumers increasingly expect a seamless end-to-end experience when shopping online – a quick and simple checkout and fast, flexible delivery. This is backed up by research which highlights that customer experience drives over two-thirds of customer loyalty, outperforming brand and price combined. It’s why many retailers are keen to deliver a seamless customer experience in 2025. The important question is how can they make it a reality?

  • Dec 10, 2024 | techtrendspost.com | Barley Laing

    Evolving AI technologies Deepfake software, automated phishing systems, chatbots, and advanced data analytics allow fraudsters to quickly and easily create highly personalized and compelling fraud schemes. According to the UK’s Financial Ombudsman Service, this is a time when fraud and scams are at record levels. They said consumers filed 8,734 fraud and scam-related complaints in the three months from April to June 2024. This is an increase from 6,094 cases in the same period in 2023.

  • Dec 10, 2024 | finextra.com | Barley Laing

    Driven by evolving AI technologies deepfake software, automated phishing systems, chatbots and advanced data analytics, are enabling fraudsters to create highly personalised and convincing fraudulent schemes, quickly and easily. This is at a time when fraud and scams are at record levels according to the UK’s Financial Ombudsman Service. They have disclosed that consumers lodged 8,734 fraud and scam complaints in the three months April – June 2024, up from 6,094 over the same period in 2023.

  • Dec 2, 2024 | financederivative.com | Barley Laing

    By Barley Laing, the UK Managing Director at MelissaAI-driven technologies, such as deepfake software, automated phishing systems, chatbots, and advanced data analytics are enabling scammers to create highly personalised and convincing fraudulent schemes, quickly and easily. It’s largely why fraud and scams are at record levels according to the UK’s Financial Ombudsman Service.

  • Nov 26, 2024 | imrg.org | Barley Laing |Ellie-Rose Davies

    By Barley Laing, the UK Managing Director at MelissaFor those in eCommerce, the delivery stage is fast becoming one of the most important customer experience frontlines. This is because consumers expect fast and seamless deliveries. This is backed up by research from the US that finds shipping service and reliability of delivery are important for customers who shop online.

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