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1 week ago | 
imrg.org | Ellie-Rose Davies
By Ellie-Rose Davies, Content Executive at IMRGCustomer reviews can influence everything from conversion rates to brand perception, making it important for retailers to manage them well. In this blog, industry experts reveal how to use reviews not just as feedback, but as a tool for improving the wider customer experience.
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2 weeks ago | 
imrg.org | Ellie-Rose Davies
Stay competitiveGoing viral can deliver a real boost in visibility, but that attention isn’t guaranteed to last. In a fast-moving eCommerce market, it’s worth thinking about how to keep momentum going once interest starts to build. As more competitors react with similar products or alternative price points, staying competitive could make the difference between a short-lived spike and sustained success.
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1 month ago | 
imrg.org | Ellie-Rose Davies
ECommerce photography is changing, with more pressure and less budget but there are great rewards to be had. Richard Harvey from Canon UK, Duncan Taylor of EME Digital and Sam Shearer, MD of Ortery Inc, discuss…First, some facts. “Ten years ago, around 12 percent of retail sales were online. Today it’s about 30 percent. The importance of the online channel is greater, but the content production budgets haven’t grown at anything like the same rate,” Duncan Taylor, MD of EME Digital, explains.
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1 month ago | 
imrg.org | Ellie-Rose Davies
By NovunaAcquiring new customers is a crucial part of any retail business strategy. Our latest study with retailers, conducted as part of Novuna Consumer Finance’s market analysis, reveals that acquiring new customers is becoming increasingly costly. 69% of retailers reported rising customer acquisition costs (CAC), while a quarter admitted they don’t fully understand their true CAC.
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1 month ago | 
imrg.org | Dan Bond |Ellie-Rose Davies
By Dan Bond, VP of Marketing at RevLifterThe constant battle between conversion rates and brand perception for premium retailers creates a genuine dilemma. Push too hard on discounts, and you become another promotion-dependent brand. Resist discounting, and you might watch visitors leave without purchasing. Radley London faced this exact challenge when they approached RevLifter.
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1 month ago | 
imrg.org | Ellie-Rose Davies
By Ellie-Rose Davies, Content Executive at IMRGIn this blog, we share expert tips to help retailers optimise cross-border eCommerce performance with insights from industry specialists. Read on to explore IMRG’s latest findings on cross-border trade, practical advice on localisation, and strategies for pricing, payments, and costs. Plus, get key tips on delivery, returns, and fraud prevention to support your international growth.
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1 month ago | 
imrg.org | Barley Laing |Ellie-Rose Davies
By Barley Laing, the UK Managing Director at MelissaConsumers increasingly expect a seamless end-to-end experience when shopping online – a quick and simple checkout and fast, flexible delivery. This is backed up by research which highlights that customer experience drives over two-thirds of customer loyalty, outperforming brand and price combined. It’s why many retailers are keen to deliver a seamless customer experience in 2025. The important question is how can they make it a reality?
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1 month ago | 
imrg.org | Ellie-Rose Davies
By Ellie-Rose Davies, Content Executive at IMRGIn this blog we reflect on the type of personalisation customers want from retailers and share top tips for making personalisation work in 2025. But first, why is personalisation important? Personalisation has become a core strategy for boosting customer acquisition and retention.
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1 month ago | 
imrg.org | Ellie-Rose Davies
By Upp.aiAs AI continues to advance, paid media teams are undergoing a significant transformation. Where once their roles were dominated by hands-on execution—adjusting bids, managing budgets, and handling manual campaign optimisations—AI now enables a shift toward strategic decision-making. However, this transition isn’t always seamless, and many retailers face challenges in adapting to this new way of working.
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2 months ago | 
imrg.org | Ellie-Rose Davies
By Ellie-Rose Davies, Content Executive at IMRGThroughout 2024, Beauty emerged as a top-performing subcategory tracked by IMRG, while Clothing struggled to gain momentum. These trends have persisted into early 2025. In this blog, we’ll explore the latest trends in these two sectors and share practical growth strategies. Read on to discover what fashion and beauty retailers can learn from each other, and how those managing both categories can do so effectively.
