Ellie-Rose Davies

London

Content Executive at IMRG - The UK Ecommerce Association

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imrg.org

surreycomet.co.uk

Articles

Creating Change: the shifting demands of eCom content

1 week ago | imrg.org | Ellie-Rose Davies

ECommerce photography is changing, with more pressure and less budget but there are great rewards to be had. Richard Harvey from Canon UK, Duncan Taylor of EME Digital and Sam Shearer, MD of Ortery Inc, discuss…First, some facts. “Ten years ago, around 12 percent of retail sales were online. Today it’s about 30 percent. The importance of the online channel is greater, but the content production budgets haven’t grown at anything like the same rate,” Duncan Taylor, MD of EME Digital, explains.
Cost effective strategies to acquire new customers

2 weeks ago | imrg.org | Ellie-Rose Davies

By NovunaAcquiring new customers is a crucial part of any retail business strategy. Our latest study with retailers, conducted as part of Novuna Consumer Finance’s market analysis, reveals that acquiring new customers is becoming increasingly costly. 69% of retailers reported rising customer acquisition costs (CAC), while a quarter admitted they don’t fully understand their true CAC.
Beyond sitewide offers: How Radley London increased conversions while protecting brand value

2 weeks ago | imrg.org | Dan Bond |Ellie-Rose Davies

By Dan Bond, VP of Marketing at RevLifterThe constant battle between conversion rates and brand perception for premium retailers creates a genuine dilemma. Push too hard on discounts, and you become another promotion-dependent brand. Resist discounting, and you might watch visitors leave without purchasing. Radley London faced this exact challenge when they approached RevLifter.
Optimising eCommerce cross-border performance

2 weeks ago | imrg.org | Ellie-Rose Davies

By Ellie-Rose Davies, Content Executive at IMRGIn this blog, we share expert tips to help retailers optimise cross-border eCommerce performance with insights from industry specialists. Read on to explore IMRG’s latest findings on cross-border trade, practical advice on localisation, and strategies for pricing, payments, and costs. Plus, get key tips on delivery, returns, and fraud prevention to support your international growth.
How to make a seamless customer experience a reality

3 weeks ago | imrg.org | Barley Laing |Ellie-Rose Davies

By Barley Laing, the UK Managing Director at MelissaConsumers increasingly expect a seamless end-to-end experience when shopping online – a quick and simple checkout and fast, flexible delivery. This is backed up by research which highlights that customer experience drives over two-thirds of customer loyalty, outperforming brand and price combined. It’s why many retailers are keen to deliver a seamless customer experience in 2025. The important question is how can they make it a reality?
The type of personalisation customers want in 2025

4 weeks ago | imrg.org | Ellie-Rose Davies

By Ellie-Rose Davies, Content Executive at IMRGIn this blog we reflect on the type of personalisation customers want from retailers and share top tips for making personalisation work in 2025. But first, why is personalisation important? Personalisation has become a core strategy for boosting customer acquisition and retention.
Redefining paid media roles: How AI shifts the focus from execution to strategy

1 month ago | imrg.org | Ellie-Rose Davies

By Upp.aiAs AI continues to advance, paid media teams are undergoing a significant transformation. Where once their roles were dominated by hands-on execution—adjusting bids, managing budgets, and handling manual campaign optimisations—AI now enables a shift toward strategic decision-making. However, this transition isn’t always seamless, and many retailers face challenges in adapting to this new way of working.
Trends within fashion and beauty eCommerce

1 month ago | imrg.org | Ellie-Rose Davies

By Ellie-Rose Davies, Content Executive at IMRGThroughout 2024, Beauty emerged as a top-performing subcategory tracked by IMRG, while Clothing struggled to gain momentum. These trends have persisted into early 2025. In this blog, we’ll explore the latest trends in these two sectors and share practical growth strategies. Read on to discover what fashion and beauty retailers can learn from each other, and how those managing both categories can do so effectively.
Future of eCommerce: AI & dynamic pricing

1 month ago | imrg.org | Ellie-Rose Davies

By PrisyncPrices shift by a second or even milliseconds in eCommerce, and consumer demand fluctuates unpredictably. This situation shows why static pricing isn’t just an old-fashioned approach; it can actually be a disadvantage. Picture this: you risk losing sales because your prices stay the same while competitors use AI to adjust their prices in real time. They end up capturing the attention of price-sensitive shoppers and maximising their profit margins.
The adaptive edge: How AI is transforming retail functions and strategy

1 month ago | imrg.org | Ellie-Rose Davies

By Upp.aiArtificial Intelligence (AI) is reshaping the retail landscape, but not all AI is created equal. Adaptive AI, with its ability to learn and evolve with market behaviours, represents a game changer for the industry. As organisations navigate the increasingly complex demands of modern retail, adaptive AI is emerging as a critical enabler of efficiency, precision, and innovation.