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Ellie-Rose Davies

London

Articles

  • 2 weeks ago | imrg.org | Ellie-Rose Davies

    By Ellie-Rose Davies, Content Executive at IMRGEach year we survey retailers on their growth strategies, and customer acquisition is always a top priority alongside retention. It’s also a topic that comes up time and again during our customer-focussed events. The question is, what customer acquisition strategies have proven to work in 2025? Luckily a generous number of industry experts have shared their knowledge on this for this blog.

  • 4 weeks ago | imrg.org | Ellie-Rose Davies

    By Ellie-Rose Davies, Content Executive at IMRGA positive user experience (UX) can have a significantly help with improving key performance metrics like revenue, average order value, and conversion rates.

  • 1 month ago | imrg.org | Ellie-Rose Davies

    By Barley Laing, the UK Managing Director at MelissaIn an age where the price and quality of products is so similar it’s becoming much harder for retailers to standout. One area where they can steal a march on their competition is in the delivery of fast and accurate fulfilment. This is backed up by research from Ipsos which reveals that 85 per cent of online shoppers said a poor delivery experience would prevent them from ordering from that retailer again.

  • 1 month ago | imrg.org | Ellie-Rose Davies

    By Ellie-Rose Davies, Content Executive at IMRGCustomer reviews can influence everything from conversion rates to brand perception, making it important for retailers to manage them well. In this blog, industry experts reveal how to use reviews not just as feedback, but as a tool for improving the wider customer experience.

  • 1 month ago | imrg.org | Ellie-Rose Davies

    Stay competitiveGoing viral can deliver a real boost in visibility, but that attention isn’t guaranteed to last. In a fast-moving eCommerce market, it’s worth thinking about how to keep momentum going once interest starts to build. As more competitors react with similar products or alternative price points, staying competitive could make the difference between a short-lived spike and sustained success.

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