Ben Cronin

RT @SportBusiness: 𝗘𝗫𝗖𝗟𝗨𝗦𝗜𝗩𝗘: Bitpanda is understood to be nearing a deal with the ATP Tour. 🎾 The sponsorship agreement is expected to fo…

EXCLUSIVE: @WilliamsRacing is close to a title sponsorship deal with Aussie tech firm @Atlassian Firm is behind the @Jira and @Trello products and founders were Australia’s first tech start-up billionaires. ✍️@croninbenjamin and Matt Williams https://t.co/lYOq7jDQwf

RT @martingrantross: Chinese consumer electronics firm TCL in final stages of signing off on deal to become a Worldwide Olympic Partner (TO…

EXCLUSIVE: Understand @WestHam has won an appeal against a £3.6m payment it was forced to make to London Stadium landlord, the LLDC. LLDC argued the payment was due after Daniel Kretinsky acquired 27-per-cent share in club in 2021. https://t.co/3QVAkgbAhM https://t.co/pL4VlQ0D8O

RT @SportBusiness: Boca Juniors has extended its front-of-shirt sponsorship with Betsson until 2028 – a deal that reflects the club’s histo…

RT @SportBusiness: 𝐄𝐗𝐂𝐋𝐔𝐒𝐈𝐕𝐄: Red Bull is nearing a deal with https://t.co/XA7J0qmvh1 to fill its cryptocurrency sponsorship category. The…

RT @SportBusiness: 𝐄𝐗𝐂𝐋𝐔𝐒𝐈𝐕𝐄: Pirelli has made its first entry into tennis, securing a multi-year deal with the Australian Open. The Itali…

Lewis Hamilton close to an ambassador agreement with @CelsiusOfficial, putting an end to Monster Energy association. Matthew Williams with the exclusive, working right up to wire this Christmas 👇

SportBusiness @SportBusiness

Lewis Hamilton is close to signing a commercial agreement with energy drink brand @CelsiusOfficial as the curtain falls on his long-running association with @MonsterEnergy, @SportBusiness can reveal. https://t.co/TN4PK0LJ9h

National Lottery operator @Allwyn set to sponsor the McLaren F1 team. Matt Williams with the exclusive...

SportBusiness @SportBusiness

𝐄𝐗𝐂𝐋𝐔𝐒𝐈𝐕𝐄: Allwyn is set to become a #McLaren sponsor. The deal is understood to be a major addition to McLaren's portfolio, placing the lottery operator just below partners like Google, OKX and Mastercard. Allwyn branding is expected to feature on McLaren’s car and https://t.co/kQUa17SngM

Understand RFU is close to replacing kit supplier @umbro, even though contract not due to end until 2028. Castore looking well placed to take on the role after deal to to work with Umbro-licensed teams. Umbro-branded England kit selling at 25% discount this morning 🏉🏉

SportBusiness @SportBusiness

𝐄𝐗𝐂𝐋𝐔𝐒𝐈𝐕𝐄: The RFU is nearing a deal to replace Umbro as its kit supplier. The Rugby Football Union extended its agreement with Umbro in 2021 through to 2028 but is expected to announce a new kit deal soon. Castore is the most likely candidate to take on the rights https://t.co/GiD3BDTokb

Fifa has confirmed AB InBev will be the second brand to sponsor Club World Cup 2025 #FIFA As first reported by @SportBusiness in early November: https://t.co/xTYxmTIne2

FIFA Media @fifamedia

AB InBev expands its longstanding relationship with FIFA by partnering with the FIFA Club World Cup 2025™. The agreement includes Player of the Match Award, high profile exposure assets, event integration, unique client and customer experiences, and more. https://t.co/ZrNhVkoPjK

RT @martingrantross: TEAM looking to sell final piece of Champions League sponsor inventory for 2024-27. Brands asked to express interest…

Chery Automobile, China's 3rd biggest car brand, has become the fist ever automotive sponsor of the @ChampionsCup. Firm will use 3-year deal to promote its Omoda and Jaecoo SUV brands. @JaecooUK https://t.co/zMRlEKSBpl

Wonder if they negotiated a break clause…🍫

KITKAT @KITKAT

Are you ready for an exciting new partnership?🔥🏁 Formula 1® 🤝 KitKat®. Coming soon. #HaveABreak #KitKatF1 https://t.co/fA6aq8H2Nq

Exclusive: AB InBev poised to be the next sponsor for @FIFACWC Hearing Fifa asking for above-market rates and that Hisense deal could be worth as much as $90m. Seems punchy for a 4-week summer event without a media deal: https://t.co/xTYxmTIne2

RT @SportBusiness: American Express and #F1 have upgraded their sponsorship to a multi-year global agreement. You heard it here first...tw…

.@Juventusfc fills one of vacant sponsorship slots on men's team shirt. Wealth management firm Azimut the new sleeve sponsor while TikTok upgrades from women's sleeve to main women's shirt sponsor. Search continues for men's FOS sponsor https://t.co/iWBBpR4BQD