
Ben Cronin
Editor at SportBusiness
Editor @SportBusiness Sponsorship. All views my own https://t.co/cF54qy95BC https://t.co/Y6NBf8hh9t…
Articles
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1 week ago |
sportbusiness.com | Ben Cronin
(Selim Sudheimer/Getty Images) VFB Stuttgart has lodged legal proceedings against its former shirt sponsor Winamax, weeks after removing the French bookmaker’s logo from team jerseys for the club’s appearance in the DFB Pokal final. Subscribe to unlock this article Explore our subscription options to continue reading our industry-leading content! Already have an account? Sign in here
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2 weeks ago |
sportbusiness.com | Ben Cronin
Marriott International has decided not to extend its sponsorship agreement with Manchester United after targeting $80m to $90m in annual cost savings as part of a significant restructuring effort.
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2 weeks ago |
sportbusiness.com | Ben Cronin
(Clive Brunskill/Getty Images) Renault has announced an early extension to its sponsorship agreement with Roland Garros, securing its relationship until at least 2031 and continuing to enjoy net branding rights. You'll need a subscription to continue reading Discover our range of subscription choices, with options starting from £39/month Already have an account? Sign in here
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3 weeks ago |
sportbusiness.com | Ben Cronin
Qatar Airways has announced an eleventh-hour deal to sponsor the Fifa Club World Cup, expanding on its relationship as a top-tier Fifa Partner.
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3 weeks ago |
sportbusiness.com | Ben Cronin
Honda has been announced as the third ‘founding partner’ of the Los Angeles 2028 Olympics and Paralympic Games in a deal that was facilitated by Toyota’s exit as a Worldwide Olympic Partner.
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