Ben Cronin

EXCLUSIVE: @Jeep mulling surprise return as @juventusfc shirt sponsor as part of a plan to share the asset with Visit Detroit. Club aiming for deal to be in place for #FIFACWC, although event regs forbid joint shirt sponsors. No such ban in Serie A https://t.co/zG9a8UaGno https://t.co/VGZMAYBhbG

A complete rundown of every sponsorship and licensing deal agreed for the Uefa Champions League, Europa League and Conference League so far @teammarketingag

SportBusiness @SportBusiness

✍️ @croninbenjamin Read more on every deal agreed so far ➡️ https://t.co/R4E7pZeLvZ https://t.co/rqoeSE9Mg5

RT @SportBusiness: 𝗘𝗫𝗖𝗟𝗨𝗦𝗜𝗩𝗘: Bitpanda is understood to be nearing a deal with the ATP Tour. 🎾 The sponsorship agreement is expected to fo…

EXCLUSIVE: @WilliamsRacing is close to a title sponsorship deal with Aussie tech firm @Atlassian Firm is behind the @Jira and @Trello products and founders were Australia’s first tech start-up billionaires. ✍️@croninbenjamin and Matt Williams https://t.co/lYOq7jDQwf

RT @martingrantross: Chinese consumer electronics firm TCL in final stages of signing off on deal to become a Worldwide Olympic Partner (TO…

EXCLUSIVE: Understand @WestHam has won an appeal against a £3.6m payment it was forced to make to London Stadium landlord, the LLDC. LLDC argued the payment was due after Daniel Kretinsky acquired 27-per-cent share in club in 2021. https://t.co/3QVAkgbAhM https://t.co/pL4VlQ0D8O

RT @SportBusiness: Boca Juniors has extended its front-of-shirt sponsorship with Betsson until 2028 – a deal that reflects the club’s histo…

RT @SportBusiness: 𝐄𝐗𝐂𝐋𝐔𝐒𝐈𝐕𝐄: Red Bull is nearing a deal with https://t.co/XA7J0qmvh1 to fill its cryptocurrency sponsorship category. The…

RT @SportBusiness: 𝐄𝐗𝐂𝐋𝐔𝐒𝐈𝐕𝐄: Pirelli has made its first entry into tennis, securing a multi-year deal with the Australian Open. The Itali…

Lewis Hamilton close to an ambassador agreement with @CelsiusOfficial, putting an end to Monster Energy association. Matthew Williams with the exclusive, working right up to wire this Christmas 👇

SportBusiness @SportBusiness

Lewis Hamilton is close to signing a commercial agreement with energy drink brand @CelsiusOfficial as the curtain falls on his long-running association with @MonsterEnergy, @SportBusiness can reveal. https://t.co/TN4PK0LJ9h

National Lottery operator @Allwyn set to sponsor the McLaren F1 team. Matt Williams with the exclusive...

SportBusiness @SportBusiness

𝐄𝐗𝐂𝐋𝐔𝐒𝐈𝐕𝐄: Allwyn is set to become a #McLaren sponsor. The deal is understood to be a major addition to McLaren's portfolio, placing the lottery operator just below partners like Google, OKX and Mastercard. Allwyn branding is expected to feature on McLaren’s car and https://t.co/kQUa17SngM

Understand RFU is close to replacing kit supplier @umbro, even though contract not due to end until 2028. Castore looking well placed to take on the role after deal to to work with Umbro-licensed teams. Umbro-branded England kit selling at 25% discount this morning 🏉🏉

SportBusiness @SportBusiness

𝐄𝐗𝐂𝐋𝐔𝐒𝐈𝐕𝐄: The RFU is nearing a deal to replace Umbro as its kit supplier. The Rugby Football Union extended its agreement with Umbro in 2021 through to 2028 but is expected to announce a new kit deal soon. Castore is the most likely candidate to take on the rights https://t.co/GiD3BDTokb

Fifa has confirmed AB InBev will be the second brand to sponsor Club World Cup 2025 #FIFA As first reported by @SportBusiness in early November: https://t.co/xTYxmTIne2

FIFA Media @fifamedia

AB InBev expands its longstanding relationship with FIFA by partnering with the FIFA Club World Cup 2025™. The agreement includes Player of the Match Award, high profile exposure assets, event integration, unique client and customer experiences, and more. https://t.co/ZrNhVkoPjK

RT @martingrantross: TEAM looking to sell final piece of Champions League sponsor inventory for 2024-27. Brands asked to express interest…

Chery Automobile, China's 3rd biggest car brand, has become the fist ever automotive sponsor of the @ChampionsCup. Firm will use 3-year deal to promote its Omoda and Jaecoo SUV brands. @JaecooUK https://t.co/zMRlEKSBpl

Wonder if they negotiated a break clause…🍫

KITKAT @KITKAT

Are you ready for an exciting new partnership?🔥🏁 Formula 1® 🤝 KitKat®. Coming soon. #HaveABreak #KitKatF1 https://t.co/fA6aq8H2Nq

Exclusive: AB InBev poised to be the next sponsor for @FIFACWC Hearing Fifa asking for above-market rates and that Hisense deal could be worth as much as $90m. Seems punchy for a 4-week summer event without a media deal: https://t.co/xTYxmTIne2