SportBusiness

SportBusiness stands out as a leading global intelligence service, delivering exclusive news, insights, data, consulting, and events that provide a competitive edge to professionals in the sports industry. Since its inception in 1996, SportBusiness has positioned itself at the core of the sports world, closely engaging with the key decision-makers shaping the industry. Based in London, we also operate in the Americas and Asia, with offices in Miami and Singapore, allowing us to connect with many prominent companies in the sports arena. This close relationship enables our esteemed editorial team to gather valuable insights into commercial strategies and essential data that our clients can leverage for their businesses. Our reputation for providing in-depth, accurate, and trustworthy analysis and data is what sets us apart as a leader in the sports business sector.

International, Trade/B2B

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#290326

United Kingdom

#51327

Sports/Sports

#1073

Traffic sources

Monthly visitors

Articles

Deadline nears in LaLiga’s free-to-air tender

1 day ago | sportbusiness.com | Imran Yusuf

(Alex Caparros/Getty Images) LaLiga has brought to market the domestic media rights covering the next two seasons for its weekly free-to-air match, currently held by Mediapro via its Gol Play channel. You'll need a subscription to continue reading Discover our range of subscription choices, with options starting from £39/month Already have an account? Sign in here
Royal Air Maroc joins global tier of CAF portfolio

2 days ago | sportbusiness.com | Matthew Williams

Caf has filled one of its priority categories ahead of this year's Africa Cup of Nations tournaments with the signing of Royal Air Maroc.
WTA turns to Wasserman to find its top-tier sponsor

1 week ago | sportbusiness.com | Martin Ross

The Wasserman agency has been brought on board by WTA Ventures to secure a new ‘Premier Partner’ for the women’s professional tennis tour that will usurp current title sponsor Hologic.
Toyota bags England shirt rights in Australia swap

1 week ago | sportbusiness.com | Matthew Williams

Automotive manufacturer Toyota has swapped Australia for England in the national cricket team front-of-shirt rights market.
Premier Sports renews URC to 2029

1 week ago | sportbusiness.com | Imran Yusuf

(Grant Pitcher/Gallo Images/Getty Images) Subscription broadcaster Premier Sports has renewed its United Rugby Championship rights in the UK and Ireland from 2025-26 to 2028-2029, with the URC also stating it will shortly announce a free-to-air deal with a UK broadcaster. This content is available to SportBusiness Media subscribers only Talk to our team of experts about a subscription today Already have an account? Sign in here
Man City tops Asian fan engagement rankings

1 week ago | sportbusiness.com | Gavin Hamilton

Manchester City has again proved to be the most effective European club in securing digital engagement with Asian football fans, according to the latest report from China-based consultancy Mailman.
Rugby Australia eyes Lions boost after big 2024 loss

1 week ago | sportbusiness.com | Gavin Hamilton

Rugby Australia (RA) has reported hefty losses for 2024 but is expecting a commercial windfall from the British & Irish Lions tour later this year and the hosting of Rugby World Cup tournaments in 2027 and 2029.
WSC Sports acquires Infront Lab product stack

1 week ago | sportbusiness.com | Martin Ross

Infront is closing down its digital and technology division after opting to sell products housed by Infront Lab to WSC Sports, the AI-powered video content company.
Derbystar retains Dutch deal after Bundesliga exit

1 week ago | sportbusiness.com | Matthew Williams

Ball brand Derbystar has retained its presence at the top level of Dutch football through a renewal between its official distributor Deventrade and the Eredivisie.
Moeve set for Liga F title sponsorship

1 week ago | sportbusiness.com | Matthew Glendinning