SportBusiness

SportBusiness stands out as a leading global intelligence service, delivering exclusive news, insights, data, consulting, and events that provide a competitive edge to professionals in the sports industry. Since its inception in 1996, SportBusiness has positioned itself at the core of the sports world, closely engaging with the key decision-makers shaping the industry. Based in London, we also operate in the Americas and Asia, with offices in Miami and Singapore, allowing us to connect with many prominent companies in the sports arena. This close relationship enables our esteemed editorial team to gather valuable insights into commercial strategies and essential data that our clients can leverage for their businesses. Our reputation for providing in-depth, accurate, and trustworthy analysis and data is what sets us apart as a leader in the sports business sector.

International, Trade/B2B

English

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#290326

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#51327

Sports/Sports

#1073

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Articles

DFL-approved UniqFEED targets club deals

4 days ago | sportbusiness.com | Martin Ross

UniqFEED is to step up its negotiations with Bundesliga clubs after receiving league-wide approval for its AI-powered virtual advertising technology following recent tests.
Hilfiger to kit out Cadillac F1 for 2026 debut

4 days ago | sportbusiness.com | Matthew Glendinning

Cadillac F1 has named fashion brand Tommy Hilfiger as the team’s ‘apparel partner and lifestyle sponsor’ and first-ever official sponsor ahead of its debut championship season in 2026.
FIVB nets exposure jump with CBS, Big Ten Network

5 days ago | sportbusiness.com | Martin Ross

International volleyball has secured a significant reach and exposure boost in the US market in rights deals with CBS Sports and Big Ten Network.
SailGP dips toe in betting rights waters

5 days ago | sportbusiness.com | Martin Ross

Bettors in the US and various international territories will be able to stake money on SailGP’s New York leg this weekend as the property aims to stoke enough interest to begin selling its betting rights in 2026.
World Lacrosse plans global sixes series with 54

6 days ago | sportbusiness.com | Jonathan Rest

(Sean M. Haffey/Getty Images) World Lacrosse has tasked 54, the sports and entertainment agency, with developing and helping commercialise a new series for the sixes discipline, ahead of the sport's return to the Olympic Games in 2028. You'll need a subscription to continue reading Discover our range of subscription choices, with options starting from £39/month Already have an account? Sign in here
Corpay deepens football ties with Real Madrid, MLS

6 days ago | sportbusiness.com | Faaez Samadi

Hot on the heels of agreeing a new sponsorship with Major League Soccer (MLS), Corpay has added Real Madrid to its roster.
Production tender issued for LFP’s league channel

6 days ago | sportbusiness.com | Martin Ross

(Alessandro Sabattini/Getty Images) LFP Media, the commercial arm of the French Professional Football League (LFP), has issued an invitation to tender which would help it define the level of production taken in house for its new direct-to-consumer subscription offering. You'll need a subscription to continue reading Discover our range of subscription choices, with options starting from £39/month Already have an account? Sign in here
Mongoose hired to widen Henley sponsor portfolio

6 days ago | sportbusiness.com | Matthew Glendinning

(Dan Kitwood/Getty Images) Henley Royal Regatta (HRR), one the world’s most prestigious rowing events, has appointed the UK-based Mongoose agency to lead its commercial sales strategy and secure new sponsors ahead of the 2026 Regatta. You'll need a subscription to continue reading Discover our range of subscription choices, with options starting from £39/month Already have an account? Sign in here
Brazilian clubs attack betting advertising ban

1 week ago | sportbusiness.com | Matthew Glendinning

Campeonato Brasileirão football clubs have pushed back against new proposals from the Brazilian government to impose limits on betting operator advertising in stadiums.
EXCLUSIVE: IMG closes in on WSL international rights

1 week ago | sportbusiness.com | Maria Kholodova

(Tom Dulat/Getty Images) IMG is close to signing off on a deal to sell international media rights to English football’s Women’s Super League in a long-term agreement, SportBusiness understands. You'll need a subscription to continue reading Discover our range of subscription choices, with options starting from £39/month Already have an account? Sign in here