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3 weeks ago | 
stylemagazines.com.au | Ben Steele
The Whitsundays are about to get a serious upgrade. A world-class eco-lodge is set to transform Hook Island into a luxury retreat unlike anything else in Australia, blending untamed adventure with high-end sustainability. Think clifftop dining, forest-framed eco pools, and cabins designed to immerse guests in the island’s rugged beauty.
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Dec 31, 2024 | 
searchenginejournal.com | Ben Steele
Advertisement Email marketing is still a vital tool for digital marketers. Check out this guide for practical tips on creating successful email campaigns. Email is as a highly effective direct marketing channel and could be considered the modern version of direct response marketing. Email marketing campaigns are core strategies in modern digital marketing, with entire businesses successfully built on the communication channel.
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Dec 25, 2024 | 
searchenginejournal.com | Ben Steele
There are tons of reasons you want to be on YouTube, building an audience, and getting discovered in the YouTube algorithm. YouTube is the second most popular website in the world, and YouTube videos can appear in Google Search results. This makes a YouTube presence a combined social media and SEO strategy. Entire businesses can be built on YouTube. But, most YouTube videos suck. Maybe “suck” is an unkind or imprecise word.
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Dec 22, 2024 | 
searchenginejournal.com | Ben Steele
When Google Voice was released in 2012, and then Amazon Alexa was released in 2014 voice search was expected to be highly influential. Voice search didn’t quite take off in an industry-shaking way. But, as the technology has improved, it’s become integrated into so many devices and daily user journeys that it’s important to understand for SEO. What Is Voice Search And Voice Commerce? Voice search describes when people use their voice devices to access information available from search engines.
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Dec 13, 2024 | 
searchenginejournal.com | Ben Steele
Advertisement Unlock the potential of voice search SEO. Learn how voice recognition technology has evolved and why it's crucial for your website's visibility. When Google Voice was released in 2012, and then Amazon Alexa was released in 2014 voice search was expected to be highly influential. Voice search didn’t quite take off in an industry-shaking way.
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Nov 28, 2024 | 
searchenginejournal.com | Ben Steele
Although YouTube is owned by Google, it’s a unique platform with a different approach to algorithms and discovery to Google Search. YouTube’s systems take a viewer-first approach, evaluating a user’s preferences and interests based on the data it has about their viewing habits and pulling lists of videos unique to that user. It also prioritizes signs of video quality, especially user engagement and user satisfaction, much more than metadata.
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Nov 15, 2024 | 
searchenginejournal.com | Ben Steele
Link building is a complicated art form with many different tactics and approaches. Despite being one of the most mature processes in SEO, there’s still much disagreement about what makes a “bad” or “good” link building strategy, including effectiveness vs. risk, and what tactics Google can detect or punish a website for. This post will help you determine what to avoid when link building or vetting the tactics of a new service provider.
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Nov 12, 2024 | 
searchenginejournal.com | Ben Steele
If there’s one thing that became clear throughout 2024, it’s that SEO volatility isn’t temporary. Working with less traffic is the new normal as Google and Microsoft forge ahead with AI integrated into their search engines. The meaning of the word “search engine” seems to be changing, too. Some audiences use social media platforms, such as TikTok, like search engines, and complete the same kinds of informational and transactional journeys.
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Oct 8, 2024 | 
searchenginejournal.com | Ben Steele
Paid media has had its share of challenges alongside the disruption in SEO this year. We reached out to seven PPC experts to understand what’s happening in the industry and how marketers can prepare for the year ahead. To get the full rundown on trends for next year, download the PPC Trends 2025 ebook. In the ebook, you’ll see insights from:Here’s a bit about what they said.
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Sep 13, 2024 | 
searchenginejournal.com | Ben Steele
Wix just celebrated their 100th podcast episode! Congrats, Wix. To quote Mordy Oberstein, Head of SEO Brand at Wix; “we talk a lot.”You sure do! It’s a good thing you have a lot of interesting stuff to say. The 100th episode of “SERPs Up” was full of awesome guests. Here’s a summary of the action. Apart from the usual faces, Oberstein and Crystal Carter, Head Of SEO Communications, it was a powerhouse guestlist:Just How Broken Are The SERPs? The first guest was Chima Mmeje from Moz.
