Search Engine Journal

Founded in 2003, SEJ stands out for its community-driven approach to search marketing content. Most of the articles featured are written by genuine online marketing professionals, whether they work independently or within companies. Search Engine Journal highlights key trends, news, strategies, and influential figures in the industry. We aim to facilitate collaboration and innovation within the interactive marketing community, helping everyone achieve success.

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Articles

Google Found Guilty of Illegal Ad Tech Monopoly in Court Ruling

1 week ago | searchenginejournal.com | Matt Southern

A federal judge has ruled that Google maintained illegal monopolies in the digital advertising technology market. In a landmark case, the Department of Justice and 17 states found Google liable for antitrust violations.
Its Answer To X's Community Notes

1 week ago | searchenginejournal.com | Matt Southern

TikTok is testing a new feature called “Footnotes” that adds extra information to videos on the platform. The test will start today in the United States. What Are TikTok Footnotes? Footnotes let approved TikTok users add information to videos. This feature aims to make content more trustworthy. TikTok calls this a “community-based approach” where many users help improve information quality. Who Can Contribute Footnotes? TikTok has rules for who can add footnotes.
What's Next For Hreflang?

1 week ago | searchenginejournal.com | Matt Southern

SEJ STAFF Senior News Writer at Search Engine Journal Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, ... Join 75,000+ Digital Leaders. Learn how to connect search, AI, and PPC into one unstoppable strategy. By clicking the "Subscribe" button, I agree and accept the privacy policy of Search Engine Journal.
Google AI Overview Study: 90% Of B2B Buyers Click On Citations

1 week ago | searchenginejournal.com | Matt Southern

Google’s AI Overviews have changed how search works. A TrustRadius report shows that 72% of B2B buyers see AI Overviews during research. The study found something interesting: 90% of its respondents said they click on the cited sources to check information. This finding differs from previous reports about declining click rates.
Beyond ROAS: Aligning Google Ads With Your True Business Objectives

1 week ago | searchenginejournal.com | Heather Campbell

Are your paid campaigns delivering the results that really matter? If your ad strategy is focused only on cost-per-acquisition, you might be leaving long-term growth on the table. It’s time to rethink how you measure success in Google Ads. In this upcoming webinar, you’ll get:Smarter ways to measure PPC success. Tested, powerful bidding strategies. Real, bigger business impact. This session is designed to help you move beyond ROAS and align your ad performance with actual business goals.
Google Confirms That Structured Data Won't Make A Site Rank Better

1 week ago | searchenginejournal.com | Roger Montti

Google’s John Mueller answered a question on Bluesky about whether structured data helps with SEO, which may change how some people think about it. Schema.org Structured DataWhen SEOs talk about structured data they’re talking about Schema.org structured data. There are many kinds of structured data but for SEO purposes only Schema.org structured data matters. Does Google Use Structured Data For Ranking Purposes?
AI & SEO-Driven Content Marketing: How To Calculate True ROI for B2B Companies in 2025

1 week ago | searchenginejournal.com | Romain Blanc

This post was sponsored by Heeet. The opinions expressed in this article are the sponsor’s own. How do you calculate the true cost of SEO content production? Are you overspending or underspending on SEO compared to performance? Can you connect SEO-driven awareness to pipeline and revenue? How do you make SEO efforts more visible to your C-suite? If you aren’t sure, that’s okay. You may simply lack the tools to measure the actual impact of SEO on revenue.
LinkedIn Launches New Creator Hub With Content Strategy Tips

1 week ago | searchenginejournal.com | Matt Southern

LinkedIn has launched a new “Create on LinkedIn” hub that helps professionals create better content, understand their stats, and use different post types. The new hub is organized into three main sections: Create, Optimize, and Grow. It also includes a Creator Tools section with specific advice for each post format. This resource offers helpful tips straight from LinkedIn for people using it to grow their business, build their brand, or share industry expertise.
OpenAI CEO Sam Altman Confirms Planning Open Source AI Model

1 week ago | searchenginejournal.com | Roger Montti

Skip to content OpenAI CEO Sam Altman confirmed it plans to release a powerful open source model that he says will be better than any currently available OpenAI CEO Sam Altman recently said the company plans to release an open source model more capable than any currently available. While he acknowledged the likelihood of it being used in ways some may not approve of, he emphasized that highly capable open systems have an important role to play.
AI Search Study: Product Content Makes Up 70% Of Citations

1 week ago | searchenginejournal.com | Matt Southern

A new study tracking 768,000 citations across AI search engines shows that product-related content tops AI citations. It makes up 46% to 70% of all sources referenced. This finding offers guidance on how marketers should approach content creation amid the growth of AI search. The research, conducted over 12 weeks by XFunnel, looked at which types of content ChatGPT, Google (AI Overviews), and Perplexity most often cite when answering user questions. Here’s what you need to know about the findings.