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Benjamin Bloom

San Diego

Vice President, Analyst at Gartner

VP, Analyst @Gartner_Inc @Gartner_MKTG, dad, runner, 80s rock aficionado. Tweets are my own.

Articles

  • 5 days ago | martech.org | Benjamin Bloom

    Investment in martech to improve personalization is the core of many CX and digital transformation strategies. However, capturing the benefits of personalization for businesses and customers comes at a cost. Gartner’s 2025 CMO Spend Survey found that CMOs prioritizing personalization in marketing initiatives allocate more of their budget to marketing technology—25.4%, in contrast to 21.8% for those with a lower emphasis on personalization.

  • 5 days ago | harro.com | Benjamin Bloom

    Investment in martech to improve personalization is the core of many CX and digital transformation strategies. However, capturing the benefits of personalization for businesses and customers comes at a cost. Gartner’s 2025 CMO Spend Survey found that CMOs prioritizing personalization in marketing initiatives allocate more of their budget to marketing technology—25.4%, in contrast to 21.8% for those with a lower emphasis on personalization.

  • Sep 12, 2024 | emj.bmj.com | Jason Pott |Elaine Cole |Benjamin Bloom |Raine Astin-Chamberlain

    AbstractBackground Female participants are underrepresented in randomised control trials conducted in urgent care settings. Although sex and gender are frequently reported within demographic data, it is less common for primary outcomes to be disaggregated by sex or gender.

  • Apr 25, 2024 | tribalfootball.com | Benjamin Bloom

    An Abdul Fatawu-inspired Leicester City thrashed Southampton, Crysencio Summerville again starred in a Leeds United win and Coventry City returned from Wembley with a huge thud. All this and more from the latest round of the Championship... LOANEE OF THE ROUNDAbdul Fatawu (Leicester on loan from Sporting CP)I don't normally start with the 'loanee of the round' segment in these columns but what I saw on Tuesday night implored me to change the running order.

  • Apr 17, 2024 | tribalfootball.com | Benjamin Bloom

    Birmingham City ripped apart Coventry, Southampton are finding a winning consistency just at the right time and Ozan Tufan is inspiring a late surge from Hull City. All this and more from the latest round of the Championship... TEAM OF THE ROUNDBirmingham CityIt was another red hot weekend at the bottom of the Championship and not for the first time we had multiple wins for our struggling sides.

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