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Benoît Berthelot

Paris

Bloomberg @technology reporter covering media, advertising, entertainment. Tips : DM or [email protected]. Views my own

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Articles

  • 1 week ago | news.bloomberglaw.com | Omar El Chmouri |Benoît Berthelot

    Saudi Arabia’s new artificial intelligence company, Humain, has formed a division to work on advertising, video games and film, as the kingdom strives to become a global leader in technology. Steve Plimsoll, the company’s chief strategy officer, introduced the unit, called Humain Create, at the Cannes Lions International Festival of Creativity on Thursday. Humain Create will partner with and provide computing resources for Luma AI, a startup that makes generative AI models for media production.

  • 1 week ago | bloomberg.com | Omar El Chmouri |Benoît Berthelot

    (Bloomberg) -- Saudi Arabia’s new artificial intelligence company, Humain, has formed a division to work on advertising, video games and film, as the kingdom strives to become a global leader in technology. Steve Plimsoll, the company’s chief strategy officer, introduced the unit, called Humain Create, at the Cannes Lions International Festival of Creativity on Thursday.

  • 1 week ago | latimes.com | Amy Thomson |Benoît Berthelot

    Netflix Inc. will add live television channels and shows from French broadcaster TF1, expanding the streaming platform’s live offer for customers in the country. French customers will be be able to watch live feeds, including sports, from TF1’s channels, and stream the broadcaster’s shows on demand from next summer, Netflix said in a statement on Wednesday. Netflix will dedicate a portion of the app to TF1 content as part of the distribution agreement.

  • 1 week ago | news.bloomberglaw.com | Benoît Berthelot

    Welcome to Tech In Depth, our daily newsletter with reporting and analysis about the business of tech from Bloomberg’s journalists around the world. Today, Benoit Berthelot reports that the ad industry continues to party as usual at the annual Cannes Lions festival in France despite underlying anxiety about the coming effects of artificial intelligence.

  • 1 week ago | bloomberg.com | Benoît Berthelot

    Welcome to Tech In Depth, our daily newsletter with reporting and analysis about the business of tech from Bloomberg’s journalists around the world. Today, Benoit Berthelot reports that the ad industry continues to party as usual at the annual Cannes Lions festival in France despite underlying anxiety about the coming effects of artificial intelligence.

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Benoît Berthelot
Benoît Berthelot @BenoitBerthelot
22 May 25

🎬 Trump's threat to impose "a 100% tariff" on movies shot outside of the US was the talk of Cannes’ Film Market, where 15,000 movie professionals jostle in a vast, underground conference space to get deals done https://t.co/uFKmmQFPEc #Cannes2025

Benoît Berthelot
Benoît Berthelot @BenoitBerthelot
19 May 25

📽️ His godfather is Francis Ford Coppola and his family is French cinema royalty, but Dimitri Rassam says he’s carving his own path with plans to make a global blockbuster https://t.co/WApJh9gUpF #Cannes2025

Benoît Berthelot
Benoît Berthelot @BenoitBerthelot
17 Apr 25

RT @maxabelson: Here's a gift link to a big, important and grim new story by @SheridanAsia, @BenoitBerthelot and @gaspardsebag with @etinos…