Bernadette Basagre

2 weeks ago | nzmarketingmag.co.nz | Bernadette Basagre

The Between Two Beers podcast started with just a microphone, a few bottles and 25 years of friendship. Little did hosts Steve Halloway and Seamus Marten know it would become one of Aotearoa’s most popular listens. ‘How many beers do you go through each recording?” Given the podcast’s title, when does the drinking start? “We record on Thursday morning at 9am, I’m not going to have a beer at that time,” says Steve Halloway, co-host of Between Two Beers.

2 weeks ago | nzmarketingmag.co.nz | Bernadette Basagre

Rumours of print’s demise have been flying around for years, but magazines are one format that refuses to die. If anything, as life grows busier, faster and more overwhelming, mags – simple, lo-fi, unscrollable – are enjoying a moment. Of course we’re biased. Whether you read us online or flip through our pages, NZ Marketing is a magazine. Of course (you might say) we’re going to tell you that magazines are a fantastic format.

3 weeks ago | nzmarketingmag.co.nz | Bernadette Basagre

2025 trend: Advertising jinglesThese singalong superstars stick in your head and just won’t quit. Advertising jingles are a shortcut to brand identity, and we’re forecasting a lot more of them in 2025. Happy New Earworm. When I think of advertising jingles, I immediately think of Tony’s Tyre Service. It has everything a jingle needs. It is catchy and no matter how many years go by, it is stuck in my head. But do jingles still have a purpose? Adverts are broken up into two things.

3 weeks ago | nzmarketingmag.co.nz | Bernadette Basagre

2025 trend: social media communitiesInsta felt over-curated but BeReal was too sponteous. Audiences want authenticity, authority, niche interests and to feel part of a special club. So where should brands show up online in 2025, and how do they nurture the digital communities they’ve built? Remember BeReal? The social networking app was released in 2020, but had a moment in 2023, when it was prompting more than 20 million users to take a picture at a random time of day.

1 month ago | nzmarketingmag.co.nz | Bernadette Basagre

Student station 95bFM has struggled to survive since its first broadcast in 1969 – but its history of hardship also makes it ideally placed to innovate. 2024 has been a rough year for media in Aotearoa. Redundancy after redundancy has shrunk an already diminished industry even further. For some, it’s like watching a car fire. But for independent student radio station 95bFM, this is just another day.