NZ Marketing Magazine

NZ Marketing magazine offers crucial insights for the marketing sector. It stands out as New Zealand's sole publication aimed directly at marketing professionals, making it a must-read for anyone in the field. With a focus on practical advice and comprehensive analysis of current marketing trends, the magazine has built a strong reputation for enhancing marketing practices across the country. Our goal, through both our printed magazine and online platform, is straightforward: to support marketers in advancing their careers. Our dedicated editorial team creates top-notch, in-depth content that equips our readers with the knowledge necessary to make informed decisions and propel the industry ahead.

National

English

Magazine

Outlet metrics

Domain Authority

Ranking

Global

#2706235

New Zealand

#27601

Business and Consumer Services/Online Marketing

#78

Traffic sources

Monthly visitors

Articles

Between Two Beers: the podcast backstory

2 weeks ago | nzmarketingmag.co.nz | Bernadette Basagre

The Between Two Beers podcast started with just a microphone, a few bottles and 25 years of friendship. Little did hosts Steve Halloway and Seamus Marten know it would become one of Aotearoa’s most popular listens. ‘How many beers do you go through each recording?” Given the podcast’s title, when does the drinking start? “We record on Thursday morning at 9am, I’m not going to have a beer at that time,” says Steve Halloway, co-host of Between Two Beers.
Why readers love magazines

2 weeks ago | nzmarketingmag.co.nz | Bernadette Basagre

Rumours of print’s demise have been flying around for years, but magazines are one format that refuses to die. If anything, as life grows busier, faster and more overwhelming, mags – simple, lo-fi, unscrollable – are enjoying a moment. Of course we’re biased. Whether you read us online or flip through our pages, NZ Marketing is a magazine. Of course (you might say) we’re going to tell you that magazines are a fantastic format.
AI in 2025 and beyond

3 weeks ago | nzmarketingmag.co.nz | Zahra Shahtahmasebi

2025 trend: AI developmentsOpenAI version five is due out in the coming year. It promises to be 100 times more powerful than the last iteration. If you thought AI was going to change everything, you ain’t seen nothing yet. A week is like a year when it comes to how quickly artificial intelligence technology is developing, says Nyssa Waters.
Name that tune: advertising jingles are back in fashion

3 weeks ago | nzmarketingmag.co.nz | Bernadette Basagre

2025 trend: Advertising jinglesThese singalong superstars stick in your head and just won’t quit. Advertising jingles are a shortcut to brand identity, and we’re forecasting a lot more of them in 2025. Happy New Earworm. When I think of advertising jingles, I immediately think of Tony’s Tyre Service. It has everything a jingle needs. It is catchy and no matter how many years go by, it is stuck in my head. But do jingles still have a purpose? Adverts are broken up into two things.
Clicking together: the new age of social media

3 weeks ago | nzmarketingmag.co.nz | Bernadette Basagre

2025 trend: social media communitiesInsta felt over-curated but BeReal was too sponteous. Audiences want authenticity, authority, niche interests and to feel part of a special club. So where should brands show up online in 2025, and how do they nurture the digital communities they’ve built? Remember BeReal? The social networking app was released in 2020, but had a moment in 2023, when it was prompting more than 20 million users to take a picture at a random time of day.
Playful is the new purpose-driven advertising

3 weeks ago | nzmarketingmag.co.nz | Zahra Shahtahmasebi

2025 trend: HumourAdverts are amusing again. But how do you stay on the right side of humour? Industry experts share their knowledge on why funny is back in fashion and what it takes to land the joke. Humour in advertising is having a renaissance, but it can be tricky to get right. When you think about the ads you remember, more often than not they’re the ones that amused you. For me, it’s the Cadbury advert with the gorilla drumming to Phil Collins’ In The Air Tonight.
Meet Liz Wright: the new digital face of Skinny

1 month ago | nzmarketingmag.co.nz | Zahra Shahtahmasebi

When Kiwi telco Skinny told Liz Wright they were going to clone her, she couldn’t quite believe it. But the process was successful and as of March 3, Skinny launched its AI-powered brand ambassador. According to parent company Spark, it’s a world first. The digital version of Wright will be remain as ambassador for the next two years, in exchange for a talent fee and mobile credit for life.
Radio resilience

1 month ago | nzmarketingmag.co.nz | Bernadette Basagre

Student station 95bFM has struggled to survive since its first broadcast in 1969 – but its history of hardship also makes it ideally placed to innovate. 2024 has been a rough year for media in Aotearoa. Redundancy after redundancy has shrunk an already diminished industry even further. For some, it’s like watching a car fire. But for independent student radio station 95bFM, this is just another day.
Make your audience feel seen

1 month ago | nzmarketingmag.co.nz | Zahra Shahtahmasebi

On paper, Beta is a conference about media and journalism. In reality, it’s a mini festival of innovation and inspiration that celebrates the power of the industry. I haven’t been able to get Rishad Patel and Alan Soon’s opening address out of my head. Standing onstage alongside a giant sign made out of balloons that reads ‘Beta’, they explain that hospitality is the theme of this year’s conference – because it sits at the heart of everything the industry does.
Everyone must go Tourism NZ campaign is no 100% Pure… But this might just work

1 month ago | nzmarketingmag.co.nz | Zahra Shahtahmasebi

To the bemusement of many (this reporter included), the government launched a new travel campaign last week. It’s the latest bid to rejuvenate our tourism sector. With the slogan “Everyone must go!”, Prime Minister Christopher Luxon says the Tourism NZ campaign will encourage our Australian neighbours to pay a visit. I might be new-ish to the marketing and advertising industry, but I don’t think closing down sale vibes are the way to attract new tourists. And I’m not alone.