Betty Gomes

Assistant Managing Editor at Sports Business Journal

Featured in: Favicon

Articles

Q&A: Community focus distinguishes health care sponsorships in sports

Aug 18, 2024 | sportsbusinessjournal.com | Betty Gomes

A comic book featuring Seahawks LB Bobby Wagner helps spot the signs of a stroke. Health care has beenan active sector in sports for decades. Names of hospital groups often adorn team training facilities and jerseys, and leagues, teams and players actively support cause marketing around research and screening for breast cancer, prostate cancer, heart health and many other health conditions.
Jessica Berman: NWSL is 'redefining the value and the value proposition of women's sports’

Oct 23, 2023 | sportsbusinessjournal.com | Betty Gomes

Leagues and Governing Bodies NWSL Commissioner Jessica Berman described the league’s forthcoming media rights deal as “the single most important thing that we've been working on in the backdrop for the last 18 months,” during a one-one-one interview with MIT's Shira Springer on Tuesday at SBJ’s Game Changers conference in N.Y.Berman, who was named commissioner in March 2022, said the deal is still being finalized but is expected to be a defining moment for her and the league.