Bevin Fletcher
Senior Editor at StreamTV Insider
Senior editor at @StreamTVInsider (renamed from FierceVideo) covering all things streaming video/TV, video ad tech, content distribution.
Articles
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1 week ago |
streamtvinsider.com | Bevin Fletcher
As weather becomes more volatile The Weather Company doesn’t plan to let clouds (or maybe more like thunder and lightning lately) get it down. Instead, it sees opportunity to help broadcasters and streamers automate and monetize weather content in ways that up engagement and revenues, at a time when The Weather Company President Sheri Bachstein views weather forecast data as ever more critical.
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1 week ago |
streamtvinsider.com | Bevin Fletcher
Advertising creative has long been designed to elicit or capitalize on consumer emotions to serve different purposes, be it deepened brand connection and affinity or to drive sales. But now LG is teaming up with tech company Zenapse to do some reverse engineering of sorts and instead zero in on audience emotions and motivators beforehand so that advertisers can deliver more precisely targeted CTV ad messages that resonate with viewers’ personal mindsets.
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1 week ago |
streamtvinsider.com | Bevin Fletcher
OpenAP is aiming to make audience identity less confusing and more consistent for streaming and TV ad buyers across the fragmented landscape by bringing together multiple ID data sources in an interoperable, yet privacy-centric, architecture so that they can improve targeted reach and measurement.
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2 weeks ago |
streamtvinsider.com | Bevin Fletcher
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2 weeks ago |
streamtvinsider.com | Bevin Fletcher
Despite a dismissal ruling earlier this week, Nielsen isn’t done with patent litigation against VideoAmp just yet. The incumbent ratings giant on Wednesday filed a new lawsuit in a Delaware federal court against the competing measurement vendor over patent violations – just two days after the same court handed down a ruling dismissing an earlier case filed by Nielsen against VideoAmp over alleged violations related to different patents.
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. @MediacomCable has signed on to offer the Charter/Comcast JV #Xumo Stream Box to broadband customers. Xumo's Marcien Jenckes said this month that the device “will largely be distributed by operators,” highlighting licensing ambitions. #streaming https://t.co/vu6oOSWKwE
. @TeleUniCompany's ViX launched 10 #FAST channels on @SamsungTVPlus. It's the latest distribution expansion in what EVP Adam Waltuch described to @StreamTVInsider as a funnel approach to its Spanish-language programming. Get the details in my latest. https://t.co/U5Bkx8YGs3
I spoke with @SamsungTVPlus content lead Takashi Nakano who shared what’s resonating, including news and 24/7 binge channels, and what it expects from partners as the platform looks to make #FAST more like everyday TV. Check it out on @StreamTVInsider. https://t.co/j2ScP7Zyvp
