Bevin Fletcher
Senior Editor at StreamTV Insider
Senior editor at @StreamTVInsider (renamed from FierceVideo) covering all things streaming video/TV, video ad tech, content distribution.
Articles
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1 week ago |
streamtvinsider.com | Bevin Fletcher
Here at StreamTV Insider we know our audience loves data on all things connected TV. But what’s the data telling us about which ad creatives and brands are breaking through to resonate and stay top of mind for CTV viewers each month? In a new monthly snapshot, MarketCast is providing our readers with an exclusive look at the top 10 CTV ads and brands that went above and beyond the norm to stand out and be memorable to audiences.
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2 weeks ago |
streamtvinsider.com | Bevin Fletcher
Denver – While the age of streaming has resulted in a fragmented viewing landscape, the on-demand nature and various avenues to interact with content means new – and sometimes older – titles can have a longer lifeline of discovery well beyond the initial premiere date as consumers learn about it at different times and in different places.
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2 weeks ago |
streamtvinsider.com | Bevin Fletcher
Denver – At the StreamTV Show in Denver on Wednesday, Paramount Streaming CMO and Chief Data Officer Domenic DiMeglio took to the stage for a keynote, where he described how marketing and data-driven insights are closely tiedas the company looks to not only attract and engage consumers but keep them subscribed to the Paramount+ SVOD.
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2 weeks ago |
streamtvinsider.com | Bevin Fletcher
Warner Bros. Discovery is splitting into two publicly traded entities. The media company on Monday disclosed the decision, which separates its cable TV network assets, along with Discovery+ and other digital products, from the HBO Max streaming service and TV and film studios.
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2 weeks ago |
streamtvinsider.com | Bevin Fletcher
Global sports streaming powerhouse DAZN is ready to make its mark on the United States and is starting that push in earnest with the new FIFA Club World Cup tournament that kicks off this weekend. Expectations are high for the soccer event that DAZN’s Walker Jacobs described to StreamTV Insider as the streamer’s most ambitious US effort to-date. The FIFA World Cup is a new tournament, featuring 32 clubs and 63 matches played over the course of a month in 12 US venues.
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. @MediacomCable has signed on to offer the Charter/Comcast JV #Xumo Stream Box to broadband customers. Xumo's Marcien Jenckes said this month that the device “will largely be distributed by operators,” highlighting licensing ambitions. #streaming https://t.co/vu6oOSWKwE
. @TeleUniCompany's ViX launched 10 #FAST channels on @SamsungTVPlus. It's the latest distribution expansion in what EVP Adam Waltuch described to @StreamTVInsider as a funnel approach to its Spanish-language programming. Get the details in my latest. https://t.co/U5Bkx8YGs3
I spoke with @SamsungTVPlus content lead Takashi Nakano who shared what’s resonating, including news and 24/7 binge channels, and what it expects from partners as the platform looks to make #FAST more like everyday TV. Check it out on @StreamTVInsider. https://t.co/j2ScP7Zyvp
