StreamTV Insider

StreamTV Insider serves as the daily resource for the streaming video sector. With a dedicated team of skilled editors, it offers valuable insights and updates on the ever-evolving streaming landscape. Topics include video distribution, programming, technology, digital advertising, industry deals, competition, and personnel changes. The publication caters to a wide range of readers, including service providers, MVPDs, programmers, equipment vendors, streaming customers, and industry analysts, providing them with in-depth news and analysis essential for navigating this competitive field. Additionally, StreamTV Insider collaborates closely with the StreamTV Show, utilizing content derived from discussions with various speakers and attendees to enrich its coverage.

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Wolk’s Week in Review: FASTs Need A Reset, Google Rolls Out AI Agents

1 week ago | streamtvinsider.com | Alan Wolk

Ready to hear more insights from TVREV’s Alan Wolk? Don’t miss out on theTVREV Pre-Game Workshop: The Future of Streamonomicsat The StreamTV Show in Denver on June 11. Check out the lineup and register here to be in the know on the latest and what’s up next across FAST, local TV, TVOS, and contextual advertising. 1.
Ring: Churning out six insights on streaming

1 week ago | streamtvinsider.com | Brian Ring

Antenna Data is a funny company. Their data is taken from a population of consumers that have opted-in to provide their personal purchasing behavior to a financial app. That’s not a representative sample. To be sure, I understand why consumers would want to trade their privacy for such services because I’ve seen many compelling RocketMoney ads preaching the proposition. RocketMoney puts the Easy Button to shame.
Advertisers need to rethink dayparts, frequency for streaming

1 week ago | streamtvinsider.com | Daniel Frankel

In case you haven’t noticed, television use has gotten a lot more fragmented in the streaming age. And some of the most foundational rules for advertisers to reach their targets have changed dramatically. With that in mind, Roku partnered with MAGNA Media Trials to publish “TV Attention, Deconstructed,” a collection of findings derived from analyzing nearly 130 million video ad impressions over six months. The two companies also observed “media diaries” from a panel of more than 3,000 adults.
LinkedIn partners with Paramount, levels up emerging CTV ad game

2 weeks ago | streamtvinsider.com | Daniel Frankel

LinkedIn turned itself into a business-to-business display-ad powerhouse, capturing 47% of B2B digital display spending in 2024, according to eMarketer. Now it wants to take on connected TV. On Wednesday, LinkedIn announced a range of new video features targeted to its B2B advertising client base.
NBCUniversal promotes Amy Geary to lead pay TV distribution

2 weeks ago | streamtvinsider.com | Bevin Fletcher

NBCUniversal has elevated leaders overseeing platform distribution and partnerships, on Tuesday announcing the promotions of Amy Geary and Pat Hicks. Geary, who was appointed two years ago to SVP, has been promoted to executive vice president of Platform Distribution & Partnerships, where she will lead the company’s pay TV distribution segment.
Younger viewers need more than a low price for SVOD loyalty

2 weeks ago | streamtvinsider.com | Bevin Fletcher

SVODs have some work to do to shore up loyalty from younger viewers that increasingly appear indifferent to distinct platforms and are more likely than the average population to actively cycle in and out of multiple subscription streaming services.
66% see YouTube as destination for long-form movies, TV shows

2 weeks ago | streamtvinsider.com | Daniel Frankel

Accounting for a personal best 12.7% of all U.S. TV watching in April, according to Nielsen, it’s no secret that YouTube has transitioned from mobile video sensation to the most-used app in connected TV. Along with that evolution has come a change in consumer perception about the very nature of the YouTube platform. Looper Insights recently polled 1,115 U.S. consumers, asking them if they view YouTube as a “realistic destination” for long-form movies and TV shows.
Wolk’s Week in Review: YouTube Dominates The Television Set, Oregon’s Privacy Alarm

2 weeks ago | streamtvinsider.com | Alan Wolk

Ready to hear more insights from TVREV’s Alan Wolk? Don’t miss out on theTVREV Pre-Game Workshop: The Future of Streamonomicsat The StreamTV Show in Denver on June 11. Check out the lineup and register here to be in the know on the latest and what’s up next across FAST, local TV, TVOS, and contextual advertising. 1. YouTube Dominates The Television SetAnother month, another Nielsen Gauge report that shows YouTube out in front, even, this month, when the results are grouped by parent company.
Major SVODs play ball with more sports programming

2 weeks ago | streamtvinsider.com | Bevin Fletcher

Major SVODs upped the amount of unique sports programming offered on streaming in early 2025, where Amazon’s Prime Video, Disney+ and Netflix together now account for 92% of all sports content available on five global services tracked by the Gracenote Data Hub.
Fubo claims first: Programmatic buying for CTV pause ads

2 weeks ago | streamtvinsider.com | Daniel Frankel

Virtual pay TV operator Fubo on Thursday formally announced that its pause ad format is now available programmatically, claiming to be the first connected TV platform to provide that automated method of buying for the pause ad formatIn terms of ad tech, programmatic execution for pause ads is being powered by ClearLine, Magnite’s self-service buying platform.