StreamTV Insider

6 days ago | streamtvinsider.com | Alan Wolk

1. TV Should Be Cheering On Big Tech’s BreakupA Federal Court judge ruled this week that Google was operating an illegal ad tech monopoly. While Google will most certainly appeal, it is all part of an ongoing effort by the Trump Administration to finish up what the Biden Administration started, something people of all political stripes have been urging for years: a break-up of Big Tech using antimonopoly regulations.

6 days ago | streamtvinsider.com | Bevin Fletcher

As weather becomes more volatile The Weather Company doesn’t plan to let clouds (or maybe more like thunder and lightning lately) get it down. Instead, it sees opportunity to help broadcasters and streamers automate and monetize weather content in ways that up engagement and revenues, at a time when The Weather Company President Sheri Bachstein views weather forecast data as ever more critical.

1 week ago | streamtvinsider.com | Bevin Fletcher

Advertising creative has long been designed to elicit or capitalize on consumer emotions to serve different purposes, be it deepened brand connection and affinity or to drive sales. But now LG is teaming up with tech company Zenapse to do some reverse engineering of sorts and instead zero in on audience emotions and motivators beforehand so that advertisers can deliver more precisely targeted CTV ad messages that resonate with viewers’ personal mindsets.

1 week ago | streamtvinsider.com | Bevin Fletcher

OpenAP is aiming to make audience identity less confusing and more consistent for streaming and TV ad buyers across the fragmented landscape by bringing together multiple ID data sources in an interoperable, yet privacy-centric, architecture so that they can improve targeted reach and measurement.

1 week ago | streamtvinsider.com | Alan Wolk

1. The Calm Before The Storm2024 was a fairly monumental year for the television industry. It seemed like every week brought a new chapter in the industry’s transformation, and the result was more than a bit soap operatic, what with mergers, bankruptcies, new players, new technologies and the like. And then this year? Pretty much crickets.