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Bill Bradley

New York

Deputy TV Editor at Adweek

we’ll solve any crime by dinnertime @Adweek // Formerly @HuffPost @screenrant // #TheBrotherOfDragons

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Articles

  • Fox Launches AI-Driven Media Planning Across Its Portfolio

    2 days ago | adweek.com | Bill Bradley

    We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. AI is the name of the game this upfront season, and Fox is making moves. Today, ahead of its upfront week presentation, Fox told ADWEEK it’s launching the OneFox converged media platform, an AdRise-powered tool that brings AI-driven media planning, optimization, predictive models, and insights across its portfolio.

  • The Most Memorable Moments From the 2025 NewFronts

    5 days ago | adweek.com | Bill Bradley

    We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. The 2025 IAB NewFronts took us to the Year 3000. In addition to companies from across the digital video landscape presenting the future of tech and data to marketers all week, celebrities, including “Year 3000” singers the Jonas Brothers, graced the NewFront stages, bringing exclusive announcements, performances, and surprises.

  • After Upfront Shakeup, Amazon Expands TV Ad Push

    5 days ago | adweek.com | Bill Bradley

    We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Last year, Amazon disrupted the TV upfront, flooding the market with inventory in Prime Video’s first year with ads and upending streaming ad pricing. Now, in its second upfront, the company is looking to double down on being a one-stop shop. “Amazon Ads is focused on removing the guesswork,” Alan Moss, vp of global advertising sales at Amazon, told ADWEEK.

  • Paramount Shares 'Early Indicator' for TV Upfront Performance

    6 days ago | adweek.com | Bill Bradley

    We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. 79 million — Paramount+ global subscribers, up 11% year over year, with 1.5 million adds in the quarter. -6% — Total company revenue (excluding Super Bowl LVIII, revenue grew 2%). 16% — Paramount+ revenue increase year over year. -19% — Ad revenue decrease resulting from the absence of the Super Bowl. Without the Super Bowl, revenue was flat.

  • WBD's New Ad Leaders to 'Modernize' Approach to TV Upfront

    6 days ago | adweek.com | Bill Bradley

    We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. It’s not a typical upfront season for Warner Bros. Discovery.

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Bill Bradley
Bill Bradley @gumgumerson
5 Mar 25

zoom's AI recaps have a long way to go. More accurate would be like, "Bill spent 90% of the meeting making sure his face didn't look weird"

Bill Bradley
Bill Bradley @gumgumerson
24 Feb 25

RT @Adweek: New York Liberty CEO Keia Clarke lived through her team’s past and celebrated its championship present. Now, she’s ready to bu…

Bill Bradley
Bill Bradley @gumgumerson
17 Jan 25

[Me clearing my throat in a company meeting like I'm about to go for the Elphaba note in Wicked]: "If TikTok is banned, things are about to get Reels." [Also Me crawling into a hole in the ground never to be seen again]