Bill Bradley

2 days ago | adweek.com | Bill Bradley

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. And just like that … a car brand is essentially responsible for hitting the green light on the new And Just Like That companion series. Premiering alongside the Sex and the City spin-off’s new season last week, Behind the Look is Warner Bros. Discovery’s first editorially driven companion show, according to Twyla Huang-DiSimone, svp of brand strategy and solutions for WBD.

5 days ago | adweek.com | Bill Bradley

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Ahead of Love Island USA returning for Season 7, Peacock is dropping bombshell partnership news. Today, NBCUniversal streamer Peacock announced several brand integrations and activations for the new season, which returns to Fiji on Tuesday, June 3.

5 days ago | adweek.com | Bill Bradley

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. When wrestlers have beef, Slim Jim will be right in the middle of it. Today, WWE, part of TKO Group Holdings, and Slim Jim announced an extension of their 2023 multi-layered partnership, with Slim Jim becoming the center ring sponsor during every edition of WWE’s weekly flagship program, Monday Night RAW, which streams globally on Netflix.

1 week ago | theloop.substack.com | Bill Bradley

Sometimes, you have to wait. So much of the work we do goes live almost immediately. The client green lights the idea, we produce it, they provide feedback, we incorporate said feedback, then it goes out into the world in relatively quick succession. But we work on a handful of projects every year where we must wait patiently for them to get released to the masses months later. Last year, we worked with The North Face on a naming project that didn’t hit stores for a year.

1 week ago | adweek.com | Bill Bradley

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. InterMedia Advertising has been in operation since 1974, leveraging over 50 years of network relationships to connect clients with linear media. However, with streaming shaking up the TV landscape, the company is looking to shake things up as well. This week, InterMedia Advertising put a new emphasis on CTV by bringing in industry veteran David Nyurenberg.