Billy Loizou, B&T Journalist Profile

Articles

Achieve True Personalisation with AI-Powered Customer Data Clouds

1 week ago | cmotech.asia | Billy Loizou

The power of true personalisation and relevant recommendations can't be overstated, but many think it's only the biggest companies that can pull it off convincingly. Once challenging and out of reach for most companies, access to true personalisation at scale is changing.
Reconciling with the rise of Agentic AI: How brands can stay on top with the bots

1 week ago | inaitoday.com | Billy Loizou

Reconciling with the rise of Agentic AI: How brands can stay on top with the botsBy Billy Loizou (pictured), APAC Area Vice President – AmperityImagine a world where your next purchase isn’t selected solely by you, but by an Artificial Intelligence (AI) agent acting as your personal shopper. Need an autumn outfit? Your AI agent instantly scours online stores, considering your size, style preferences, budget, event theme, and even the weather forecast to deliver perfectly tailored recommendations.
AI and Data as the driver of growth in Retail

1 month ago | inaitoday.com | Billy Loizou

AI and Data as the driver of growth in RetailBy Billy Loizou, APAC Area Vice President, AmperityThe role of data in underpinning better retail experiences will continue to grow across APAC in 2025. Australian retailers who haven’t yet embraced comprehensive data collection and analysis need to act now. By leveraging customer data through advanced technologies, retailers can deliver the powerful, personalised experiences that today’s consumers expect.
Ready to hire a fractional CDO? Here's what you need to know

2 months ago | itwire.com | Billy Loizou

Consulting work is not new. However, recent events have created a rich landscape of opportunity for executives to offer their services as fractional engagements, from the pandemic and challenging global economic conditions to the race toward AI and the rise of digital-first entrepreneurship, startups, and the gig economy.
Is it the tech or the humans slowing MarTech adoption?

Jan 2, 2025 | martechcube.com | Billy Loizou

The promise of MarTech has never been more enticing. From customer relationship management (CRM) systems to advanced analytics and automation tools, MarTech solutions offer the potential to enhance customer experiences, offer ‘mass personalisation’ and drive customer acquisition and business growth. However, the Arktic Fox 2024 Digital, Marketing & eComm in Focus study reveals a troubling reality: many marketers are struggling to make full use of the MarTech tools now at their disposal.
Gen-AI's Marketing Revolution

Dec 18, 2024 | martechcube.com | Billy Loizou

The Evolution of Marketing PersonalisationFor marketers, true personalisation at scale has long been an unreachable goal. The closest most teams have gotten is broad segmentation—creating content variants for large customer groups. However, the landscape is rapidly changing. The convergence of customer data platforms (CDPs), cloud-scale analytics, and generative AI is finally making individual-level personalisation possible, particularly by reducing the cost of content creation.
Gen AI and the retail marketing revolution

Dec 17, 2024 | retailbiz.com.au | Billy Loizou

For retailers, true personalisation at scale has long been an unreachable goal. The closest most teams have gotten is broad segmentation—creating content variants for large customer groups. However, the landscape is rapidly changing. The convergence of customer data platforms (CDPs), cloud-scale analytics, and generative AI is finally making individual-level personalisation possible, particularly by reducing the cost of content creation. The industry is taking notice.
Unlocking unused customer data: A wake up call for travel and hospitality

Nov 4, 2024 | ecommercenews.com.au | Billy Loizou

For modern travel and hospitality operators, understanding customers is paramount for success. One of the best ways a brand can understand its customers is to have as much relevant information about them as possible in a single place, ideally, one profile and corresponding dataset for each customer.
How Australian retailers can navigate tightening privacy regulations

Aug 12, 2024 | retailbiz.com.au | Billy Loizou

The global shift towards more stringent data protection began with the European Union’s General Data Protection Regulation (GDPR) in 2016, followed by California’s Consumer Privacy Act (CCPA) in 2020. These regulations set new standards for data privacy, limiting how businesses collect, store, and use sensitive consumer data. Now, Australia is following suit with proposed amendments to its Privacy Act 1988.
How retailers can calculate ‘Customer Lifetime Value’ in the age of AI

Aug 6, 2024 | retailbiz.com.au | Billy Loizou

If you were unaware Customer Lifetime Value calculations have been digitally disrupted, you might be interested in how AI has changed the game for retailers. Retailers have long realised it’s typically easier to get an existing customer to make a repeat purchase than to win over a new customer and then get them to buy something. That appears to be even more the case in 2024, with widespread agreement that customer acquisition costs are increasing.