Articles

  • 2 weeks ago | retailbiz.com.au | Billy Loizou

    Australian retailers are experiencing a period of increased economic uncertainty. Global trade tensions have created a new wave of economic pressure as many countries face impending tariffs on US exports while feeling the effects of a US-China trade standoff. Costs across categories from apparel to electronics are expected to be unpredictable, with potential supply chain disruption and price fluctuations complicating spending for consumers.

  • 2 weeks ago | ecommercenews.com.au | Billy Loizou

    Insights from a recent webinar hosted by Amperity and featuring Forrester The power of data in a go-to-market strategy can't be understated. Forward-thinking organisations are increasingly driving collaborations between marketing and IT to build unified customer data foundations that attract and nurture clients. However, several roadblocks continue to prevent organisations from deriving ROI from customer data investments.

  • 2 weeks ago | itwire.com | Billy Loizou

    Costs across categories from apparel to electronics are expected to be unpredictable, with potential supply chain disruption and price fluctuations complicating spending for consumers. In an environment where brands must do more with less, the most resilient are turning to a resource they already own and can control: first-party customer data.

  • 1 month ago | cmotech.asia | Billy Loizou

    The power of true personalisation and relevant recommendations can't be overstated, but many think it's only the biggest companies that can pull it off convincingly. Once challenging and out of reach for most companies, access to true personalisation at scale is changing.

  • 1 month ago | inaitoday.com | Billy Loizou

    Reconciling with the rise of Agentic AI: How brands can stay on top with the botsBy Billy Loizou (pictured), APAC Area Vice President – AmperityImagine a world where your next purchase isn’t selected solely by you, but by an Artificial Intelligence (AI) agent acting as your personal shopper. Need an autumn outfit? Your AI agent instantly scours online stores, considering your size, style preferences, budget, event theme, and even the weather forecast to deliver perfectly tailored recommendations.

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