
Billy Loizou
Articles
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2 weeks ago |
techwireasia.com | Billy Loizou
Author: Billy Loizou, APAC Area Vice President, AmperityThe power of data in a go-to-market strategy can’t be understated. However, several roadblocks continue to prevent organisations from deriving ROI from customer data investments. It’s the usual suspects: data silos, poor data quality, and regulatory challenges.
Trading blows: How first-party data can help Australian retailers navigate emergent market pressures
1 month ago |
retailbiz.com.au | Billy Loizou
Australian retailers are experiencing a period of increased economic uncertainty. Global trade tensions have created a new wave of economic pressure as many countries face impending tariffs on US exports while feeling the effects of a US-China trade standoff. Costs across categories from apparel to electronics are expected to be unpredictable, with potential supply chain disruption and price fluctuations complicating spending for consumers.
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1 month ago |
ecommercenews.com.au | Billy Loizou
Insights from a recent webinar hosted by Amperity and featuring Forrester The power of data in a go-to-market strategy can't be understated. Forward-thinking organisations are increasingly driving collaborations between marketing and IT to build unified customer data foundations that attract and nurture clients. However, several roadblocks continue to prevent organisations from deriving ROI from customer data investments.
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1 month ago |
itwire.com | Billy Loizou
Costs across categories from apparel to electronics are expected to be unpredictable, with potential supply chain disruption and price fluctuations complicating spending for consumers. In an environment where brands must do more with less, the most resilient are turning to a resource they already own and can control: first-party customer data.
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2 months ago |
cmotech.asia | Billy Loizou
The power of true personalisation and relevant recommendations can't be overstated, but many think it's only the biggest companies that can pull it off convincingly. Once challenging and out of reach for most companies, access to true personalisation at scale is changing.
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