Billy Loizou, B&T Journalist Profile

Articles

Trading blows: How first-party data can help Australian retailers navigate emergent market pressures

2 weeks ago | retailbiz.com.au | Billy Loizou

Australian retailers are experiencing a period of increased economic uncertainty. Global trade tensions have created a new wave of economic pressure as many countries face impending tariffs on US exports while feeling the effects of a US-China trade standoff. Costs across categories from apparel to electronics are expected to be unpredictable, with potential supply chain disruption and price fluctuations complicating spending for consumers.
The new customer data imperative: Real-life challenges and recommendations

2 weeks ago | ecommercenews.com.au | Billy Loizou

Insights from a recent webinar hosted by Amperity and featuring Forrester The power of data in a go-to-market strategy can't be understated. Forward-thinking organisations are increasingly driving collaborations between marketing and IT to build unified customer data foundations that attract and nurture clients. However, several roadblocks continue to prevent organisations from deriving ROI from customer data investments.
Tariffs and tech: can first-party data help Australian businesses lift market pressures?

2 weeks ago | itwire.com | Billy Loizou

Costs across categories from apparel to electronics are expected to be unpredictable, with potential supply chain disruption and price fluctuations complicating spending for consumers. In an environment where brands must do more with less, the most resilient are turning to a resource they already own and can control: first-party customer data.
Achieve True Personalisation with AI-Powered Customer Data Clouds

1 month ago | cmotech.asia | Billy Loizou

The power of true personalisation and relevant recommendations can't be overstated, but many think it's only the biggest companies that can pull it off convincingly. Once challenging and out of reach for most companies, access to true personalisation at scale is changing.
Reconciling with the rise of Agentic AI: How brands can stay on top with the bots

1 month ago | inaitoday.com | Billy Loizou

Reconciling with the rise of Agentic AI: How brands can stay on top with the botsBy Billy Loizou (pictured), APAC Area Vice President – AmperityImagine a world where your next purchase isn’t selected solely by you, but by an Artificial Intelligence (AI) agent acting as your personal shopper. Need an autumn outfit? Your AI agent instantly scours online stores, considering your size, style preferences, budget, event theme, and even the weather forecast to deliver perfectly tailored recommendations.
AI and Data as the driver of growth in Retail

2 months ago | inaitoday.com | Billy Loizou

AI and Data as the driver of growth in RetailBy Billy Loizou, APAC Area Vice President, AmperityThe role of data in underpinning better retail experiences will continue to grow across APAC in 2025. Australian retailers who haven’t yet embraced comprehensive data collection and analysis need to act now. By leveraging customer data through advanced technologies, retailers can deliver the powerful, personalised experiences that today’s consumers expect.
Ready to hire a fractional CDO? Here's what you need to know

Feb 13, 2025 | itwire.com | Billy Loizou

Consulting work is not new. However, recent events have created a rich landscape of opportunity for executives to offer their services as fractional engagements, from the pandemic and challenging global economic conditions to the race toward AI and the rise of digital-first entrepreneurship, startups, and the gig economy.
Is it the tech or the humans slowing MarTech adoption?

Jan 2, 2025 | martechcube.com | Billy Loizou

The promise of MarTech has never been more enticing. From customer relationship management (CRM) systems to advanced analytics and automation tools, MarTech solutions offer the potential to enhance customer experiences, offer ‘mass personalisation’ and drive customer acquisition and business growth. However, the Arktic Fox 2024 Digital, Marketing & eComm in Focus study reveals a troubling reality: many marketers are struggling to make full use of the MarTech tools now at their disposal.
Gen-AI's Marketing Revolution

Dec 18, 2024 | martechcube.com | Billy Loizou

The Evolution of Marketing PersonalisationFor marketers, true personalisation at scale has long been an unreachable goal. The closest most teams have gotten is broad segmentation—creating content variants for large customer groups. However, the landscape is rapidly changing. The convergence of customer data platforms (CDPs), cloud-scale analytics, and generative AI is finally making individual-level personalisation possible, particularly by reducing the cost of content creation.
Gen AI and the retail marketing revolution

Dec 17, 2024 | retailbiz.com.au | Billy Loizou

For retailers, true personalisation at scale has long been an unreachable goal. The closest most teams have gotten is broad segmentation—creating content variants for large customer groups. However, the landscape is rapidly changing. The convergence of customer data platforms (CDPs), cloud-scale analytics, and generative AI is finally making individual-level personalisation possible, particularly by reducing the cost of content creation. The industry is taking notice.