Blake Droesch

1 month ago | emarketer.com | Blake Droesch

Media and commerce continue to converge. Shoppable ads and other integrated marketing formats remain a focal point for retailers, social networks, CTV platforms, broadcast TV networks, and online publishers. As these lines blur, brands are seizing new opportunities to connect content and commerce. Shoppable media offers two alluring advantages for marketers. The first is the potential to compress the purchase funnel, allowing shoppers to purchase products directly from the media they consume.

Sep 22, 2024 | emarketer.com | Blake Droesch

Search is an integral part of the customer journey—and genAI is a potential game changer. Nearly 40% of online multibrand retail shoppers typically discover new brands and products by searching on websites and apps, per our June 2024 survey. Consumers rely more on search than on browsing a retailer’s homepage, filtering by product category, or looking at sale and discount pages. Retailers that offer an enhanced search experience can stand out against their competitors.

May 16, 2024 | emarketer.com | Blake Droesch

On today's podcast episode, we discuss the most substantial question facing TV at the moment, the right way to advertise AI's advantages, how haptics could change how we use the internet, whether advertising can find a home inside of games, which countries drive, cycle and take public transport the most, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Ross Benes and Blake Droesch.

Apr 24, 2024 | emarketer.com | Blake Droesch

Become a ClientGet a DemoPricingOur research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.

Apr 4, 2024 | emarketer.com | Blake Droesch

After appearing to plateau, Amazon has regained its ecommerce momentum. Amazon’s US ecommerce business struggled to gain market share in recent years and showed signs of approaching its ceiling. But the business rebounded in 2023, outselling competitors in key product categories like health, personal care, and beauty.