Articles

  • Nov 12, 2024 | nature.com | Irfan Ahmed |Bo Feng |Junwen Feng |Syed Amjad Ali |Muhammad Saleh Jumani |Kyei Emmanuel Yeboah

    This research investigates the impact of the technologies through an integrated Fuzzy Analytic Hierarchy Process (F-AHP) and VIKOR model to determine their viability as a marketing strategy for business growth in the Prosthetics and Orthotics (P&O) medical device industry. Based on expert data, the study evaluates the integration of Industry 4.0 technologies and ranks them by priority for marketing performance: “Artificial Intelligence & Machine Learning” (0.3295), “Internet of Things” (0.4325), “Virtual Reality & Augmented Reality” (0.5000), and “Big Data” (0.5704). The findings confirm that the proposed model effectively Leverage the industry 4.0 technologies to enhance marketing strategies, using Pakistan as a case study. This research serves as a blueprint for addressing the integration of next-generation marketing tools, technological advancements, and business growth challenges in the P&O industry. It contributes to the growing body of knowledge on the role of technology in improving healthcare marketing and business performance in emerging markets. Future research should explore the broader impact of Industry 4.0 technologies on healthcare marketing, focusing on strategic decision-making, efficient marketing resource allocation, and performance measurement to ensure sustained success in the P&O medical device sector. The study concludes that prioritizing Industry 4.0 technologies, however, limitations such as sample size, data collection constraints, and model complexity may Leverage the generalizability of the results. Future research should address these limitations by expanding the scope of expert involvement and exploring the application of this model in other emerging economies, to further validate the findings and assess the broader implications for healthcare marketing strategies globally.

  • Sep 6, 2024 | dialnet.unirioja.es | Bo Feng

    Ayuda Buscar en la ayuda Buscar en la ayuda Exploration on How Integration Degree into Sport APPs Affect Users’ Attitude and Behavioural Habit towards Physical Exercise [1] Centre for Ideological and Political Education, Northeast Normal University, Changchun 130024, Jilin, China Localización: Revista de psicología del deporte, ISSN-e 1988-5636, ISSN 1132-239X, Vol.

  • Jun 18, 2024 | mdpi.com | Bo Feng |Mehrnaz Jalali

    1. IntroductionThe entire globe has been affected by the overexploitation of natural resources and the production of industrial waste []. Over the past decade, sustainability issues have emerged as one of the most crucial supply chain challenges for businesses [].

  • May 7, 2024 | onlinelibrary.wiley.com | Bo Feng |Gang Wu

    CONFLICT OF INTEREST STATEMENT The authors have no conflict of interest to declare. REFERENCES 1, , . Trust-region methods, MOS-SIAM Ser. Optim. Vol 1. Philadelphia: SIAM; 2000. 2, . Numerical optimization. 2nd ed. New York: Springer; 2006. 3, . Graph partitioning and continuous quadratic programming. SIAM J Discrete Math. 1999; 12: 500–523. 4. A large-scale trust-region approach to the regularization of discrete ill-posed problems. PhD thesis. Computational and Applied Mathematics.

  • Feb 29, 2024 | mdpi.com | Yuyang Liu |Bo Feng |Yu Yao

    All articles published by MDPI are made immediately available worldwide under an open access license. No specialpermission is required to reuse all or part of the article published by MDPI, including figures and tables. Forarticles published under an open access Creative Common CC BY license, any part of the article may be reused withoutpermission provided that the original article is clearly cited. For more information, please refer tohttps://www.mdpi.com/openaccess.

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