Bob Bragdon

Jan 17, 2024 | foundryco.com | Chase McLane |Matt Egan |Bob Bragdon

Listen wherever you get your podcasts Apple Podcasts | Spotify | YouTube Join Rick in a captivating discussion with Melissa Nacerino, VP Global Partner Marketing at Zscaler, as she unveils her unique journey from politics to partner marketing. Tune in to discover her bold leap into the tech realm, adeptly building channels and nurturing essential relationships across varied landscapes.

Jan 3, 2024 | foundryco.com | Matt Egan |Bob Bragdon |Rob O'Regan

Listen wherever you get your podcasts Apple Podcasts | Spotify | YouTube In this episode, Rick is joined by John Gallant, the Enterprise Consulting Director at Foundry. Together, they unravel the intricacies of partner marketing, exploring common challenges faced by marketers in the field.

Jan 2, 2024 | foundryco.com | Matt Egan |Bob Bragdon

The B2B tech landscape is constantly evolving, particularly with the rapid rise of Generative AI and other cutting-edge technologies. Staying ahead of this curve will be imperative for the year ahead. We surveyed leaders across our company for their predictions for the new year. From AI and security to sustainability, here are 24 marketing observations for 2024.

Dec 14, 2023 | foundryco.com | Matt Egan |Bob Bragdon

The B2B tech landscape is constantly evolving, particularly with the rapid rise of Generative AI and other cutting-edge technologies. Staying ahead of this curve will be imperative for the year ahead. We surveyed leaders across our company for their predictions for the new year. From AI and security to sustainability, here are 24 marketing observations for 2024.

Dec 6, 2023 | foundryco.com | Matt Egan |Bob Bragdon |Rob O'Regan

Generative AI has definitely turned up the volume on inbox noise. When your competitors use Generative AI to personalize at scale and the inbox noise has exponentially grown from its already dire state, how do you win an outsized share of attention?  Let’s explore. Lowering the barrier to entry means content proliferates; buyers receive more personalized outreach, but content is less trustworthy and merely carries the appearance of being insightful.