
Articles
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Jan 3, 2024 |
foundryco.com | Matt Egan |Bob Bragdon |Rob O'Regan
Listen wherever you get your podcasts Apple Podcasts | Spotify | YouTube In this episode, Rick is joined by John Gallant, the Enterprise Consulting Director at Foundry. Together, they unravel the intricacies of partner marketing, exploring common challenges faced by marketers in the field.
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Dec 6, 2023 |
foundryco.com | Matt Egan |Bob Bragdon |Rob O'Regan
Generative AI has definitely turned up the volume on inbox noise. When your competitors use Generative AI to personalize at scale and the inbox noise has exponentially grown from its already dire state, how do you win an outsized share of attention? Let’s explore. Lowering the barrier to entry means content proliferates; buyers receive more personalized outreach, but content is less trustworthy and merely carries the appearance of being insightful.
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Dec 6, 2023 |
foundryco.com | Bob Bragdon |Rob O'Regan |Chase McLane
Listen wherever you get your podcasts Apple Podcasts | Spotify In this episode, Rick sits down with Maisa Fernandez, Director of Global Partner Marketing at ServiceNow, to delve into the world of tech marketing and how taking risks can lead to big wins. Maisa shares her wealth of experience, revealing how her professional journey led her to Partner Marketing.
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Dec 4, 2023 |
foundryco.com | Bob Bragdon |Rob O'Regan |Chase McLane
Don’t miss out on new episodes Welcome to the very first episode of Foundry’s new podcast, On the Road with Rick Currier.
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Dec 4, 2023 |
foundryco.com | Rob O'Regan |Bob Bragdon |Chase McLane
Southwire Co. is one of the world’s leading manufacturers of wire and cable, tools, components, and assembled solutions. Daniel Stuart, a 40-year IT veteran who currently serves as Southwire’s senior vice president and CIO, spoke with Foundry about his role and how the IT buying process is evolving. Q. What are your primary responsibilities in your CIO role?
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