Bobby McGill

2 days ago | brandinginasia.com | Bobby McGill

Japan’s athletic brand ASICS has announced the appointment of Felix the Samoyed—a dog—as its newest (and most unexpected) brand ambassador. The decision follows new global research highlighting the role of dogs in promoting physical activity and improving mental wellbeing.

2 days ago | brandinginasia.com | Bobby McGill

Universal Music Group has appointed Matt Ellis as its new Chief Financial Officer, effective June 9. Based in Santa Monica, Ellis will report to UMG’s Chairman & CEO, Sir Lucian Grainge. Ellis was most recently Executive Vice President and CFO at Verizon Communications, where he led all finance activities. At UMG, he will oversee the company’s global financial operations.

1 week ago | brandinginasia.com | Bobby McGill

Branding in Asia is launching a new series called Giving Back, focusing on people in the industry who dedicate their time to community service and the causes they care about. To kick off the series, we speak with Singapore-based Lawyer, Michelle Yeo, and Stagwell’s APAC Communications Lead, Germaine Ong, about their work with ReadAble, a Singapore-based nonprofit founded in 2014 that builds literacy and confidence in children from under-resourced communities.

1 week ago | brandinginasia.com | Bobby McGill

Inspired by the rich history of its 8 Cunningham Street office in Haymarket, Today the Brave has launched a new project that blends heritage, mischief, and craft: a range of artisanal chocolates honoring the building’s past as a chocolate factory. The result is something sweet from the street. Cunningham Street Chocolates are inspired by an unexpected source — nangs (whipped cream chargers, also known as whippits) found in the alley behind the agency.

1 week ago | brandinginasia.com | Bobby McGill

Every week, we spotlight five ads that caught our attention. Some win us over with standout style, others with craft, clever copywriting, or bold ideas—and some we can’t quite explain. We just like them. This week’s picks include a playful plumbing PSA from Sydney Water, a self-discovery travel spot from Klook, a bold rebrand for Nova FM, a heartfelt aviation story from Philippine Airlines, and a sustainable textile initiative from Kia. Scroll on for this week’s Friday Ad 5.