Bobby McGill's profile photo

Bobby McGill

United States

Founder and Publisher at Branding in Asia

Co-Founder at Haps Korea Magazine

Featured in: Favicon brandinginasia.com Favicon hapskorea.com Favicon everydaydiabetes.com Favicon hongkongnewsnetwork.com

Articles

  • WPP Named Creative Company of the Year at Cannes Lions 2025

    1 week ago | brandinginasia.com | Bobby McGill

    The Cannes Lions International Festival of Creativity has named WPP as Creative Company of the Year for 2025. The award recognizes the creative excellence of WPP’s agencies and their work for clients. WPP’s Mindshare also received the joint highest points tally in Media Network of the Year. Throughout the festival, WPP agencies won a total of 168 Lions, including a Titanium Lion, 10 Grand Prix, a Glass Lion for Change, 23 Gold, 53 Silver, and 81 Bronze Lions.

  • Cannes Lions Wraps: Revolver Wins Palme d’Or, Finch and Motion Sickness Awarded Grand Prix for Good

    1 week ago | brandinginasia.com | Bobby McGill

    As the 72nd Cannes Lions International Festival of Creativity concluded, the final Awards Show recognized winners in Film, Titanium, Glass: The Lion for Change, Sustainable Development Goals, and Grand Prix for Good. Representing the Asia-Pacific’s top honors, Revolver Australia was awarded the Palme d’Or (after finishing as runner-up in 2024), while the Grand Prix for Good went to ‘The Best Place in the World to Have Herpes’ for the New Zealand Herpes Foundation, by FINCH and Motion Sickness.

  • FCB India and Grey Thailand Win Gold Creative Commerce Lions

    1 week ago | brandinginasia.com | Bobby McGill

    Asia took home two Gold Lions, with Grey Thailand’s “Sad Kama-Chan” for Bar B Q Plaza and FCB India’s “Lucky Yatra” for Mumbai Railway, both recognized in the Cannes Lions Creative Commerce category. Overall, the category received 644 entries, with 21 Lions awarded, including three Gold, eight Silver, nine Bronze, as well as the Grand Prix, which was given to ‘Preserved Promos’ for Ziploc by VML, New York.

  • Ogilvy Named Regional Network of the Year as Cannes Lions Wraps Up Day Four

    1 week ago | brandinginasia.com | Bobby McGill

    On day four of the 72nd Cannes Lions International Festival of Creativity, the Regional Network of the Year honors were awarded, with Ogilvy named winner for Asia, BBDO Worldwide for MENA, and DDB Worldwide taking the title for both the Pacific and Latin America.

  • Filipinos Turn to Podcasts for Emotional Refuge Amid Digital Fatigue, Study Finds

    1 week ago | brandinginasia.com | Bobby McGill

    Filipinos are turning to podcasts for emotional refuge amidst overstimulation from digital fatigue, according to a new report by The Pod Network and The Fourth Wall. Titled “The Two Faces of the Overwhelmed,” the study surveyed hundreds of digital users in the Philippines earlier this year to examine podcast consumption behavior. The findings suggest that podcasts are emerging as emotional tools for users navigating a hyperconnected digital landscape.

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Bobby McGill
Bobby McGill @bobbymcgill
30 Dec 16

South Korea 2016: Gazing Back and a Look Forward https://t.co/7fD8OKetNt via @brandinginasia @DonSoutherton https://t.co/7ocb9V0jhv

Bobby McGill
Bobby McGill @bobbymcgill
23 Sep 16

#Facebook has been exaggerating ad video views for two years https://t.co/QgSjCzmNeA via @engadget

Bobby McGill
Bobby McGill @bobbymcgill
22 Sep 16

NRA Ad for Trump: 'Don't Let Hillary Clinton Leave You Defenseless' - Branding in Asia Magazine https://t.co/sgTFrupzjp https://t.co/X3z6nlGNN9