Bobby McGill

1 week ago | brandinginasia.com | Bobby McGill

When I was at AdFest recently, a line in the program guide jumped out at me: “Have you heard about it? No? Ok, then you’ve likely missed it already.” I immediately added the session to my itinerary. After all, I had just heard about it. Welcome to the era of Real-Time Brands — urgent, culture-first, and always-on.

1 week ago | brandinginasia.com | Bobby McGill

In a first-of-its-kind collab, KFC India has teamed up with India’s biggest Gen Z YouTuber CarryMinati to co-create an all-new menu offering. The unprecedented launch sees KFC India and CarryMinati (aka Ajey Nagar) join forces to cook up the droolworthy and finger lickin’ good Saucy Popcorn. For the first time ever, a Gen Z icon enters the KFC kitchens.

2 weeks ago | brandinginasia.com | Bobby McGill

As traditional public safety campaigns struggle to engage younger audiences, a new initiative from Publicis Worldwide Australia and the Queensland Government meets its audience through something familiar: gameplay. In Queensland, young males aged 18–24 are six times more likely to die on the road than any other age group.

2 weeks ago | brandinginasia.com | Bobby McGill

National Gallery Singapore has announced the addition of two new dining concepts, Rempapa and Gilmore & Damian D’Silva by OUE Restaurants, as part of the Gallery’s ongoing F&B refresh. Helmed by acclaimed Singaporean chef Damian D’Silva, these concepts will celebrate Singapore’s diverse culinary heritage, offering an accessible all-day café alongside an elevated dining experience, both set to open in September 2025.

3 weeks ago | brandinginasia.com | Bobby McGill

The rise of AI-generated imagery is reshaping the visual landscape—disrupting how brands source content, challenging long-held ideas about authorship, and raising new legal and ethical questions for industry. As synthetic visuals flood the market, concerns about compensation, representation, and authenticity have come to the forefront—particularly for photographers whose livelihoods depend on real-world image creation.