Branding in Asia

Branding in Asia is a top resource for news, creative projects, profiles, and insights related to branding, marketing, advertising, and business throughout Asia. This platform draws in professionals from both client and agency sides globally. Branding in Asia offers interviews with C-suite executives, detailed reports on campaigns, thorough analyses, updates on talent movements, and insights into industry trends across the Asian market.

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Interview: Kryse Ynieto & Herbert Pradjaja – Welcome to the Era of Real-Time Brands. It’s Here, and It’s Now or Never

1 week ago | brandinginasia.com | Bobby McGill

When I was at AdFest recently, a line in the program guide jumped out at me: “Have you heard about it? No? Ok, then you’ve likely missed it already.” I immediately added the session to my itinerary. After all, I had just heard about it. Welcome to the era of Real-Time Brands — urgent, culture-first, and always-on.
| Branding in Asia

1 week ago | brandinginasia.com | Bobby McGill

In a first-of-its-kind collab, KFC India has teamed up with India’s biggest Gen Z YouTuber CarryMinati to co-create an all-new menu offering. The unprecedented launch sees KFC India and CarryMinati (aka Ajey Nagar) join forces to cook up the droolworthy and finger lickin’ good Saucy Popcorn. For the first time ever, a Gen Z icon enters the KFC kitchens.
Creative Dive: How UNPLYABL is Taking On Drunk Driving Through Gameplay

2 weeks ago | brandinginasia.com | Bobby McGill

As traditional public safety campaigns struggle to engage younger audiences, a new initiative from Publicis Worldwide Australia and the Queensland Government meets its audience through something familiar: gameplay. In Queensland, young males aged 18–24 are six times more likely to die on the road than any other age group.
National Gallery Singapore and OUE Restaurants Unveil Two New Dining Concepts Led by Chef Damian D’Silva

2 weeks ago | brandinginasia.com | Bobby McGill

National Gallery Singapore has announced the addition of two new dining concepts, Rempapa and Gilmore & Damian D’Silva by OUE Restaurants, as part of the Gallery’s ongoing F&B refresh. Helmed by acclaimed Singaporean chef Damian D’Silva, these concepts will celebrate Singapore’s diverse culinary heritage, offering an accessible all-day café alongside an elevated dining experience, both set to open in September 2025.
Getty Images’ Dr. Rebecca Swift on AI, Authenticity, and the Future of Visual Storytelling

3 weeks ago | brandinginasia.com | Bobby McGill

The rise of AI-generated imagery is reshaping the visual landscape—disrupting how brands source content, challenging long-held ideas about authorship, and raising new legal and ethical questions for industry. As synthetic visuals flood the market, concerns about compensation, representation, and authenticity have come to the forefront—particularly for photographers whose livelihoods depend on real-world image creation.
Asheen Naidu Appointed Group Executive Creative Director for Leo Singapore

3 weeks ago | brandinginasia.com | Bobby McGill
Q&A: Max Lederer – ‘Use AI for Storytelling, not Just Efficiency' | Branding in Asia

3 weeks ago | brandinginasia.com | Bobby McGill

Fresh off his recent ADFEST talk, “The Missing Link: How GenA.I. Augments Creativity and Impactful Advertising,” we caught up with Max Lederer, Chief Innovation Officer at Jung von Matt. In his keynote, Lederer explored AI’s transformative potential for marketing in APAC, sharing insights from Jung von Matt’s work with Hyundai.
Inside China’s Move into Global Food and Beverage Markets

4 weeks ago | brandinginasia.com | Xiaochen Su

Consider this impressive set of numbers: A USD 10 billion valuation, a 43% jump on the first day of its public listing, and the world’s largest fast food chain with 45,000 outlets. These are some of the superlatives that describe Mixue Group, a Chinese F&B brand that sells soft-serve ice cream and cold teas in plastic cups that most people outside China have never heard of, much less purchased from.
Starbucks China Celebrates its Baristas in New Campaign via Anomaly Shangha

1 month ago | brandinginasia.com | Bobby McGill

Starbucks China has launched a new campaign, 好好照顾每一杯, meaning Crafted with care in every cup. Created by Anomaly Shanghai, the campaign puts a spotlight on what sets Starbucks apart—its passionate baristas. The campaign celebrates the dedication of Starbucks’ 60,000 baristas across China, highlighting the craftsmanship and care behind every cup.
IWD Voices: Sonal Chhajerh – ‘DE&I Cannot Be Run as a Programme, It Has to Be a Default Way of Thinking’ | Branding in Asia

1 month ago | brandinginasia.com | Bobby McGill

International Women’s Day may have passed, but recognizing the impact of women in the industry and in every aspect of our lives shouldn’t be limited to a single day each year. We’re continuing the conversation by showcasing industry leaders whose insights, experiences, and leadership continue to shape the world around them. Next up, we talk with Sonal Chhajerh, National Creative Director at Leo India.