Branding in Asia

Branding in Asia is a top resource for news, creative projects, profiles, and insights related to branding, marketing, advertising, and business throughout Asia. This platform draws in professionals from both client and agency sides globally. Branding in Asia offers interviews with C-suite executives, detailed reports on campaigns, thorough analyses, updates on talent movements, and insights into industry trends across the Asian market.

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WPP Named Creative Company of the Year at Cannes Lions 2025

1 week ago | brandinginasia.com | Bobby McGill

The Cannes Lions International Festival of Creativity has named WPP as Creative Company of the Year for 2025. The award recognizes the creative excellence of WPP’s agencies and their work for clients. WPP’s Mindshare also received the joint highest points tally in Media Network of the Year. Throughout the festival, WPP agencies won a total of 168 Lions, including a Titanium Lion, 10 Grand Prix, a Glass Lion for Change, 23 Gold, 53 Silver, and 81 Bronze Lions.
Cannes Lions Wraps: Revolver Wins Palme d’Or, Finch and Motion Sickness Awarded Grand Prix for Good

1 week ago | brandinginasia.com | Bobby McGill

As the 72nd Cannes Lions International Festival of Creativity concluded, the final Awards Show recognized winners in Film, Titanium, Glass: The Lion for Change, Sustainable Development Goals, and Grand Prix for Good. Representing the Asia-Pacific’s top honors, Revolver Australia was awarded the Palme d’Or (after finishing as runner-up in 2024), while the Grand Prix for Good went to ‘The Best Place in the World to Have Herpes’ for the New Zealand Herpes Foundation, by FINCH and Motion Sickness.
FCB India and Grey Thailand Win Gold Creative Commerce Lions

1 week ago | brandinginasia.com | Bobby McGill

Asia took home two Gold Lions, with Grey Thailand’s “Sad Kama-Chan” for Bar B Q Plaza and FCB India’s “Lucky Yatra” for Mumbai Railway, both recognized in the Cannes Lions Creative Commerce category. Overall, the category received 644 entries, with 21 Lions awarded, including three Gold, eight Silver, nine Bronze, as well as the Grand Prix, which was given to ‘Preserved Promos’ for Ziploc by VML, New York.
Ogilvy Named Regional Network of the Year as Cannes Lions Wraps Up Day Four

1 week ago | brandinginasia.com | Bobby McGill

On day four of the 72nd Cannes Lions International Festival of Creativity, the Regional Network of the Year honors were awarded, with Ogilvy named winner for Asia, BBDO Worldwide for MENA, and DDB Worldwide taking the title for both the Pacific and Latin America.
Filipinos Turn to Podcasts for Emotional Refuge Amid Digital Fatigue, Study Finds

1 week ago | brandinginasia.com | Bobby McGill

Filipinos are turning to podcasts for emotional refuge amidst overstimulation from digital fatigue, according to a new report by The Pod Network and The Fourth Wall. Titled “The Two Faces of the Overwhelmed,” the study surveyed hundreds of digital users in the Philippines earlier this year to examine podcast consumption behavior. The findings suggest that podcasts are emerging as emotional tools for users navigating a hyperconnected digital landscape.
APAC Consumers Concerned About Sustainability, Expect Brands to Lead

1 week ago | brandinginasia.com | Bobby McGill

Getty Images has published a new report through its VisualGPS global insights platform, titled ‘Sustainability at the Crossroads.’ The study explores current consumer attitudes toward sustainability and provides guidance for brands looking to communicate their CSR efforts more effectively in an evolving media landscape. With 7 in 10 consumers in APAC recognizing the direct impact climate change has on their daily lives, the issue is becoming increasingly personal.
WINA Festival Announces 2025 Winners - APAC Entrants Receive Honors

1 week ago | brandinginasia.com | Bobby McGill

The WINA Festival, an international competition for independent creatives, has announced the winners of its tenth edition, featuring participants from the Americas, Europe, Asia, Africa, and Oceania. The 10th edition included two special in-person events. The first was held on June 5 at the Renaissance in Santiago, where Hispanic winners attended a day of conferences, forums, and an awards dinner.
Cannes Lions: Shortlists for Audio & Radio, Health & Wellness, Outdoor, Pharma, and Print & Publishing

1 week ago | brandinginasia.com | Bobby McGill

Cannes Lions has announced the shortlists for the Audio & Radio, Health & Wellness, Outdoor, Pharma, and Print & Publishing categories, highlighting standout creative work competing for top honors at this year’s festival. The selections represent a cross-section of innovative campaigns from agencies and brands. Winners will be revealed during the festival, which runs from June 16 to 20 in Cannes, France.
Creative Dive: How 7UP India Turned Up the Heat with Music, Spice, and a Dash of Science

2 weeks ago | brandinginasia.com | Bobby McGill

To learn more about this hot creative campaign that combines a love of music, a love for all things spicy, all tied together with a dash of academia, we caught up with Vikram Pandey, Chief Creative Officer at Leo South Asia. What market insights drove the creative inspiration behind the campaign? India’s deep-rooted love for spicy food was the foundational insight. Indians love spicy food and look for ways to elevate it, whether it is through hot sauces, pickles, or chilli flakes.
Contenders at Cannes 2025: FCB India

2 weeks ago | brandinginasia.com | Bobby McGill

As we head towards Cannes Lions 2025, we are featuring contenders from across the Asia Pacific. Next up is FCB India with four contenders for a coveted Lion at the festival next week. The Indian Railways serves 24 million travellers daily. However, the number of people travelling without a ticket has surged significantly, costing the system hundreds of millions of dollars in yearly losses.