Branding in Asia

Branding in Asia is a top resource for news, creative projects, profiles, and insights related to branding, marketing, advertising, and business throughout Asia. This platform draws in professionals from both client and agency sides globally. Branding in Asia offers interviews with C-suite executives, detailed reports on campaigns, thorough analyses, updates on talent movements, and insights into industry trends across the Asian market.

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Mind’s Best Friend — ASICS Names Felix the Dog as Brand Ambassador | Branding in Asia

2 days ago | brandinginasia.com | Bobby McGill

Japan’s athletic brand ASICS has announced the appointment of Felix the Samoyed—a dog—as its newest (and most unexpected) brand ambassador. The decision follows new global research highlighting the role of dogs in promoting physical activity and improving mental wellbeing.
Universal Music Group Taps Matt Ellis as New CFO

2 days ago | brandinginasia.com | Bobby McGill

Universal Music Group has appointed Matt Ellis as its new Chief Financial Officer, effective June 9. Based in Santa Monica, Ellis will report to UMG’s Chairman & CEO, Sir Lucian Grainge. Ellis was most recently Executive Vice President and CFO at Verizon Communications, where he led all finance activities. At UMG, he will oversee the company’s global financial operations.
Giving Back: Michelle Yeo and Germaine Ong on Building Literacy and Community Through ReadAble

1 week ago | brandinginasia.com | Bobby McGill

Branding in Asia is launching a new series called Giving Back, focusing on people in the industry who dedicate their time to community service and the causes they care about. To kick off the series, we speak with Singapore-based Lawyer, Michelle Yeo, and Stagwell’s APAC Communications Lead, Germaine Ong, about their work with ReadAble, a Singapore-based nonprofit founded in 2014 that builds literacy and confidence in children from under-resourced communities.
From Alley to Artisan: Today the Brave Launches Boutique Chocolate Range

1 week ago | brandinginasia.com | Bobby McGill

Inspired by the rich history of its 8 Cunningham Street office in Haymarket, Today the Brave has launched a new project that blends heritage, mischief, and craft: a range of artisanal chocolates honoring the building’s past as a chocolate factory. The result is something sweet from the street. Cunningham Street Chocolates are inspired by an unexpected source — nangs (whipped cream chargers, also known as whippits) found in the alley behind the agency.
Friday Ad 5: Sydney Water Fixes Your Flush, Klook Finds the Best You, and Kia Plants Seeds of Change

1 week ago | brandinginasia.com | Bobby McGill

Every week, we spotlight five ads that caught our attention. Some win us over with standout style, others with craft, clever copywriting, or bold ideas—and some we can’t quite explain. We just like them. This week’s picks include a playful plumbing PSA from Sydney Water, a self-discovery travel spot from Klook, a bold rebrand for Nova FM, a heartfelt aviation story from Philippine Airlines, and a sustainable textile initiative from Kia. Scroll on for this week’s Friday Ad 5.
Interview: Katya Obolensky - Managing Director of VCCP in Singapore

2 weeks ago | brandinginasia.com | Mark Tungate

Katya Obolensky admits that it’s difficult to pin down her background. Her accent is mostly English, for sure, but there’s a grain of something indefinable in there. Maybe American, maybe not. It’s a legacy, she says, of her peripatetic early life. In short, she was born in London – she has a British passport – but her parents moved to Bermuda when she was five. Another five years later she was in the US, where she got a green card.
Havas Media Network Singapore Announces Leadership Promotions

3 weeks ago | brandinginasia.com | Bobby McGill

Havas Media Network Singapore has announced several senior leadership appointments, including Kenny Yap as CEO of Havas Play Singapore, Louise Koh as Managing Director of Havas Media Singapore, and Deanson Lee as Managing Director, Digital. All three will report to Pankaj Nayak, CEO of Havas Media Network Singapore and President, SEA at Havas Media. Yap will lead the development of Havas Play in Singapore and Southeast Asia.
Interview: Kryse Ynieto & Herbert Pradjaja – Welcome to the Era of Real-Time Brands. It’s Here, and It’s Now or Never

4 weeks ago | brandinginasia.com | Bobby McGill

When I was at AdFest recently, a line in the program guide jumped out at me: “Have you heard about it? No? Ok, then you’ve likely missed it already.” I immediately added the session to my itinerary. After all, I had just heard about it. Welcome to the era of Real-Time Brands — urgent, culture-first, and always-on.
| Branding in Asia

1 month ago | brandinginasia.com | Bobby McGill

In a first-of-its-kind collab, KFC India has teamed up with India’s biggest Gen Z YouTuber CarryMinati to co-create an all-new menu offering. The unprecedented launch sees KFC India and CarryMinati (aka Ajey Nagar) join forces to cook up the droolworthy and finger lickin’ good Saucy Popcorn. For the first time ever, a Gen Z icon enters the KFC kitchens.
Creative Dive: How UNPLYABL is Taking On Drunk Driving Through Gameplay

1 month ago | brandinginasia.com | Bobby McGill

As traditional public safety campaigns struggle to engage younger audiences, a new initiative from Publicis Worldwide Australia and the Queensland Government meets its audience through something familiar: gameplay. In Queensland, young males aged 18–24 are six times more likely to die on the road than any other age group.