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1 week ago | 
hurs-official.com | Bonnie Langedijk
Circling back. You've done so many different things. Brand universe has become a part of the cultural lingo, but I think you were building one long before it became the norm. How do you decide what fits into that universe? Yoon: I have to give you context on why I started the AMBUSH® universe. I noticed throughout early brand development that journalists kept asking me the same questions.
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1 week ago | 
hurs-official.com | Bonnie Langedijk
By HURS TeamThe relationship between fashion and sport isn’t new—but it is evolving. For decades, fashion has borrowed from sport’s visual language without fully engaging with its meaning. What we’re seeing now is less about inspiration and more about investment. Athletes—particularly women—are becoming fashion’s latest muses, faces of campaigns, front-row fixtures. On the surface, it signals progress. But scratch deeper, and the questions pile up.
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2 weeks ago | 
hurs-official.com | Bonnie Langedijk
Our curated product edit recommends you standout fashion, art, food, and design — both old and new.
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2 weeks ago | 
hurs-official.com | Bonnie Langedijk
This article explores how anonymous writers are shaking up the art world by saying what many won't: that much of art writing today feels too polite, and more like PR than honest critique. Platforms like Spittle and Hollywood Superstar Review give writers the freedom to question big-name galleries or bland shows without professional fallout. These anonymous voices aren’t trying to be cruel—they want criticism to mean something again.
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3 weeks ago | 
hurs-official.com | Bonnie Langedijk
Our curated product edit recommends you standout fashion, art, food, and design — both old and new.
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3 weeks ago | 
hurs-official.com | Bonnie Langedijk
Rachel Jones is painting on her own terms. Since graduating in 2019, she’s built a career that resists the traditional gallery grind—leaving a major dealer, staging an opera, and collaborating with Loewe. Her upcoming show at Dulwich Picture Gallery draws from cartoons, classical painting, and raw emotional states, with her signature toothy motifs now joined by tongues—symbols of intensity and expression. She moves fast, resists over-explaining, and prioritizes instinct over polish.
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1 month ago | 
hurs-official.com | Bonnie Langedijk
Our curated product edit recommends you standout fashion, art, food, and design — both old and new.
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1 month ago | 
hurs-official.com | Bonnie Langedijk
By HURS TeamOnce upon a time, building a business meant building a brand — something distinct, a creation that could stand apart from its creator. Today, that distinction feels increasingly fragile, as the cultural imperative to build a personal brand overtakes every other priority. It’s no longer enough to have a compelling product or a clever idea; the expectation is that you yourself become the product, the spectacle, the daily performance. This shift is less evolution and more encroachment.
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1 month ago | 
hurs-official.com | Bonnie Langedijk
Do you remember the first artist or artwork that really left an impression on you? Amélie: My mother is an artist, so I spent all my childhood going to exhibitions. I remember two of them really well. The first one was a show of Magritte in the Luxembourg Garden Museum. And to be honest, I don't like Magritte now, but as a kid the surrealism is quite funny. Another one is the Nymphéas of Monet at Musée de l'Orangerie. I remember I felt very small in this huge room.
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1 month ago | 
hurs-official.com | Bonnie Langedijk
In 2019, a groundbreaking exhibit at the Guggenheim Museum unveiled a relevantly unknown female artist whose work would upend the art world’s understanding of the course of modernism. Working in the late 19th and early 20th century, Swedish artist Hilma Af Klint’s abstract and mystically-grounded work predated cornerstone figures within modernism such as Kadinsky.
