Brad Whitworth

Mar 5, 2024 | catalyst.iabc.com | Shel Holtz |IABC Fellow |Brad Whitworth |Howard Krais

In our work on organizational listening, carried out jointly with Mike Pounsford and Kevin Ruck, we argue that there are many benefits for companies who listen effectively. One of these is the important role that listening plays in helping to deliver successful change management. McKinsey claims that 70% of transformations don’t deliver what they promise. Think of the implied amount of time, effort and money lost if seven out of 10 transformations aren’t delivering.

Jan 29, 2024 | catalyst.iabc.com | Kristin Frankiewicz |Shel Holtz |IABC Fellow |Brad Whitworth

In this series from IABC’s Professional Development & Content Committee, we unpack industry trends and share insights that you can take on-the-go. Has crisis comms found its niche on TikTok? Nearly half a million users seem think so. At a Glance When TikTok launched in September 2016, it was embraced by younger generations as a space to consume entertaining content (think dancing, lip synch challenges and comedy sketches).