Brandon Doerrer

New York

Brand Marketing Reporter at Ad Age

Reporter @adage | Bylines @campaignliveus @prweekus @hellgateny @dualshockers @greatist @westchestermag @hudsonvalleymag | Not yet the Doerrest

Articles

American Express is in US creative agency review

1 week ago | adage.com | Brandon Doerrer |Brian Bonilla

American Express consolidated its creative work with Dentsu in 2020.
BeReal launches US ad platform

2 weeks ago | adage.com | Brandon Doerrer

Levi's is one of 200 advertisers that have run campaigns on BeReal since it launched ads overseas.
Chime embraces TikTok finance trends with Kai Cenat, Becky Lynch, Deion Sanders

3 weeks ago | adage.com | Brandon Doerrer

Digital Marketing & Ad Tech News Fintech company is partnering with FinTok creators as part of its month-long financial progress initiative Gift Article URL copied to clipboard! × READ THIS NEXT Roblox launches rewarded ad format, partners with Google for programmatic buying The ad, from Mojo Supermarket, stars Twitch streamer Kai Cenat, professional wrestler Becky Lynch and University of Colorado football coach Deion Sanders, seen above. Credit: Chime Online banking app Chime is putting...
Billion Dollar Boy launches creator fund for ad events like Cannes and SXSW

4 weeks ago | adage.com | Brandon Doerrer

Special Report: Cannes Lions Billion Dollar Boy is launching a grant program to fund creator trips to industry events Gift Article URL copied to clipboard! × READ THIS NEXT Apple wins Cannes Lions 2025 Creative Marketer of the Year The Creator Fund’s first disbursement will provide 20 creators with passes to Cannes. Credit: Cannes Lions Festival of Creativity Creator marketing agency Billion Dollar Boy today announced a grant program that will fund creator attendance at advertising events...
Watch E-Trade’s March Madness ad pushing its connection to Morgan Stanley

1 month ago | adage.com | Brandon Doerrer

Marketing News & Strategy The brokerage brand plugs broader offerings from its parent company in spot running during sporting events Gift Article URL copied to clipboard! × READ THIS NEXT How JBL turned social memes and virtual communities into Gen Z brand love E-Trade’s walrus-themed ad will run during March Madness Credit: E-Trade E-Trade is promoting its connection to parent company Morgan Stanley with a campaign debuting during the NCAA March Madness tournament. Airing during the Sweet 16...
Cash App ads promote banking as it seeks broader consumer usage

1 month ago | adage.com | Brandon Doerrer

Marketing News & Strategy The Block-owned brand is hoping to keep consumers in its financial ecosystem with various banking products Gift Article URL copied to clipboard! × READ THIS NEXT 20 brands catching baby boomers’ attention now Fintechs are using consumer-friendly practices to encourage banking with the brand. Credit: Cash App Cash App is the latest financial technology brand to push its suite of banking features as traditional banks lose ground to their digital counterparts. Today,...
How Samsung is using creators to develop AI smartphone features

1 month ago | adage.com | Brandon Doerrer

Podcast: Marketer's Brief CMO Olga Suvorova joins the Marketer’s Brief podcast Gift Article URL copied to clipboard! × READ THIS NEXT Inside Major League Soccer’s marketing playbook Samsung has leaned on AI and software features to market its latest smartphone. Credit: Samsung Samsung isn’t just using creators in its smartphone marketing—it’s using them to help develop products. The brand, which in February released its latest flagship phone, the Galaxy S25, hosts workshops where it feeds...
How creators build brands: Bryan Reisberg and Ashley Alexander share tips

1 month ago | adage.com | Brandon Doerrer

Marketing News & Strategy Social media is not always the answer for creators-turned-CEOs Gift Article URL copied to clipboard! × READ THIS NEXT 12 tips for Gen Z marketing—establish your lore, make viral moments replicable and go offline L-R: Ashley Alexander, creator and CEO of Nami Matcha; Victoria Bachan, global president of Sixteenth and Bryan Reisberg, creator and cofounder of Little Chonk. Credit: Mark Davis Photography Bryan Reisberg, creator and co-founder of dog travel gear company...
Why Pennymac is launching its first sports sponsorship at the Olympics

1 month ago | adage.com | Brandon Doerrer |Jon Springer

Marketing News & Strategy Brands see a unique opportunity to hop on the first Olympic Games in the US since 2002 Gift Article Gift Article 10 Remaining As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free.
Landia brings exquisite craft to its long-form gems

1 month ago | adage.com | Brandon Doerrer

Special Report: Agency A-List & Creativity Awards Landia is a Standout on Ad Age’s 2025 Production Company A-List READ THIS NEXT Unit9 continues to innovate, merging creativity and craft Landia’s Shannon directed Movistar’s epic “This Is Not a Game” film. Credit: Movistar Production company Landia continues to rack up awards for work on some of the biggest brands on the planet. In particular, its 2024 output included striking long-form spots for companies such as Movistar and Apple—done in...