Brandon Doerrer

New York

Brand Marketing Reporter at Ad Age

Reporter @adage | Bylines @campaignliveus @prweekus @hellgateny @dualshockers @greatist @westchestermag @hudsonvalleymag | Not yet the Doerrest

Articles

Hot dogs, trading cards and a new Cubs-Sox feud: How big brands reacted to Pope Leo XIV

6 days ago | chicagobusiness.com | Brandon Doerrer

Brands are throwing their lot in with Robert Prevost, who today took the name Pope Leo XIV. Because what better way to celebrate the first American Pope than with some commercialism? Chicago sports teams, fast-food restaurants and brands in between were quick to react to the news on social media. Some evoked their relevance to Chicago, where the new pontiff was born, while others made their plays off of word association.
American Express is in US creative agency review

1 month ago | adage.com | Brandon Doerrer |Brian Bonilla

American Express consolidated its creative work with Dentsu in 2020.
BeReal launches US ad platform

1 month ago | adage.com | Brandon Doerrer

Levi's is one of 200 advertisers that have run campaigns on BeReal since it launched ads overseas.
Chime embraces TikTok finance trends with Kai Cenat, Becky Lynch, Deion Sanders

1 month ago | adage.com | Brandon Doerrer

Digital Marketing & Ad Tech News Fintech company is partnering with FinTok creators as part of its month-long financial progress initiative Gift Article URL copied to clipboard! × READ THIS NEXT Roblox launches rewarded ad format, partners with Google for programmatic buying The ad, from Mojo Supermarket, stars Twitch streamer Kai Cenat, professional wrestler Becky Lynch and University of Colorado football coach Deion Sanders, seen above. Credit: Chime Online banking app Chime is putting...
Billion Dollar Boy launches creator fund for ad events like Cannes and SXSW

1 month ago | adage.com | Brandon Doerrer

Special Report: Cannes Lions Billion Dollar Boy is launching a grant program to fund creator trips to industry events Gift Article URL copied to clipboard! × READ THIS NEXT Apple wins Cannes Lions 2025 Creative Marketer of the Year The Creator Fund’s first disbursement will provide 20 creators with passes to Cannes. Credit: Cannes Lions Festival of Creativity Creator marketing agency Billion Dollar Boy today announced a grant program that will fund creator attendance at advertising events...
Watch E-Trade’s March Madness ad pushing its connection to Morgan Stanley

1 month ago | adage.com | Brandon Doerrer

Marketing News & Strategy The brokerage brand plugs broader offerings from its parent company in spot running during sporting events Gift Article URL copied to clipboard! × READ THIS NEXT How JBL turned social memes and virtual communities into Gen Z brand love E-Trade’s walrus-themed ad will run during March Madness Credit: E-Trade E-Trade is promoting its connection to parent company Morgan Stanley with a campaign debuting during the NCAA March Madness tournament. Airing during the Sweet 16...
Cash App ads promote banking as it seeks broader consumer usage

2 months ago | adage.com | Brandon Doerrer

Marketing News & Strategy The Block-owned brand is hoping to keep consumers in its financial ecosystem with various banking products Gift Article URL copied to clipboard! × READ THIS NEXT 20 brands catching baby boomers’ attention now Fintechs are using consumer-friendly practices to encourage banking with the brand. Credit: Cash App Cash App is the latest financial technology brand to push its suite of banking features as traditional banks lose ground to their digital counterparts. Today,...
How Samsung is using creators to develop AI smartphone features

2 months ago | adage.com | Brandon Doerrer

Podcast: Marketer's Brief CMO Olga Suvorova joins the Marketer’s Brief podcast Gift Article URL copied to clipboard! × READ THIS NEXT Inside Major League Soccer’s marketing playbook Samsung has leaned on AI and software features to market its latest smartphone. Credit: Samsung Samsung isn’t just using creators in its smartphone marketing—it’s using them to help develop products. The brand, which in February released its latest flagship phone, the Galaxy S25, hosts workshops where it feeds...
How creators build brands: Bryan Reisberg and Ashley Alexander share tips

2 months ago | adage.com | Brandon Doerrer

Marketing News & Strategy Social media is not always the answer for creators-turned-CEOs Gift Article URL copied to clipboard! × READ THIS NEXT 12 tips for Gen Z marketing—establish your lore, make viral moments replicable and go offline L-R: Ashley Alexander, creator and CEO of Nami Matcha; Victoria Bachan, global president of Sixteenth and Bryan Reisberg, creator and cofounder of Little Chonk. Credit: Mark Davis Photography Bryan Reisberg, creator and co-founder of dog travel gear company...
Why Pennymac is launching its first sports sponsorship at the Olympics

2 months ago | adage.com | Brandon Doerrer |Jon Springer

Marketing News & Strategy Brands see a unique opportunity to hop on the first Olympic Games in the US since 2002 Gift Article Gift Article 10 Remaining As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free.