Brendan Coffey

Boston

Sports Finance Reporter at Sportico

Sports Finance reporter for @Sportico Been @Forbes @DowJones @business Technical analyst (CFTe) @BostonCollege grad, NY raised

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Articles

Trump Tariffs Need Pushback From Sports Owners, Ken Griffin Says

2 weeks ago | sportico.com | Brendan Coffey |Scott Soshnick

Billionaire hedge fund manager Ken Griffin says sports team owners should band together to appeal to President Donald Trump to change the new blanket tariff policy. “The owners of American sports teams represent one of the pinnacle services industries in the United States. The United States is the entertainment capital for the world. They also carry a huge voice with the administration,” said Griffin in an interview at a private event attended by sports and business leaders.
Tariff Shock Wipes $318 Billion From Sports Stocks in a Week

2 weeks ago | sportico.com | Brendan Coffey

The stock market reaction to the global Trump tariffs has chopped $318 billion in value from sports stock in a week, according to Sportico data. That’s nearly 10% of the value of the sector. Sports stocks were worth $3.36 trillion last Wednesday. They’re worth $3.04 trillion today. That bloodletting is after accounting for the market’s bounce late Monday and into Tuesday. U.S. stocks fell more than 15%, peak to trough, from April 2 to the lows at the start of trading this Monday.
What Are Tariffs and Why Should Sports Fans Care?

2 weeks ago | sportico.com | Brendan Coffey

For a long time, the word tariff seemed antiquated, like riding in a horseless carriage or going to a sock hop. But tariffs are back with a vengeance under Donald Trump, and you may have some questions. Here are some answers. A tariff is a tax. It’s the term used specifically for taxes on goods imported into a country.
Why Should Sports Fans Care About Tariffs?

2 weeks ago | yahoo.com | Brendan Coffey

For a long time, the word tariff seemed antiquated, like riding in a horseless carriage or going to a sock hop. But tariffs are back with a vengeance under Donald Trump, and you may have some questions. Here are some answers. What are tariffs, anyway? A tariff is a tax. It’s the term used specifically for taxes on goods imported into a country.
Nike, Under Armour Headline Sports Stocks Crushed By Trump Tariffs

3 weeks ago | sportico.com | Brendan Coffey

Blanket taxes being levied on goods imported into the U.S. are hammering sports stocks whose supply chain extends outside the country. Shares of apparel brands Nike, On Holdings and Under Armour all plunged at the start of trading in New York Thursday as traders rushed to adjust to worldwide tariffs imposed by President Donald Trump. Ninety minutes after the market opened, Nike was 13% lower, sneaker maker On gapped down 15% and Under Armour fell 17%.
The Minds Behind Stuffed Crust and Toasted Subs Tackle Sports Bars

3 weeks ago | sportico.com | Brendan Coffey

Sports bars are both ubiquitous and one of the most difficult concepts to replicate. There are thousands of one-off sports bars in the country, but sports bar chains have a harder time of it: One of the largest, Hooters, just entered bankruptcy protection this week. Tom’s Watch Bar, a concept with 16 locations, including one just opened at Seattle’s Climate Pledge Arena, thinks it has devised the magic formula to add another 100 locations in the next few years.
TKO Strikes Multiyear Deal With Meta for Fan Engagement

3 weeks ago | sportico.com | Brendan Coffey

Mark Zuckerberg and Dana White are getting closer together. UFC has inked a multiyear deal with Meta Platforms to use the Facebook parent’s apps and tech to deepen engagement with UFC fans, according to a press release Wednesday.
Minecraft CEO Seeks to Make LIV Golf’s Cleeks Into Yankees-Like Brand

3 weeks ago | sportico.com | Brendan Coffey

Jonas Mårtensson spent a decade building Minecraft into one of the world’s most popular video games. Less than a year into his new career as general manager of LIV’s Cleek Golf Club team, Mårtensson is pursuing a long-term plan to apply lessons from the gaming world to make Cleeks one of the most prominent brands in sports. “It’s about building communities. We managed to build a fairly big community with Minecraft,” Mårtensson said on a video call from his base on Spain’s Costa del Sol.
Minecraft CEO Seeks to Make LIV’s Cleeks Into Yankees-Like Brand

3 weeks ago | sports.yahoo.com | Brendan Coffey

Jonas Mårtensson spent a decade building Minecraft into one of the world’s most popular video games. Less than a year into his new career as general manager of LIV’s Cleek Golf Club team, Mårtensson is pursuing a long-term plan to apply lessons from the gaming world to make Cleeks one of the most prominent brands in sports. Advertisement“It’s about building communities.
Genius, EA Avoid Sports Stock March Bloodbath as Market Plunges

3 weeks ago | sportico.com | Brendan Coffey

Sports stocks suffered broad declines in March along with the rest of the stock market, as worries over eroding consumer confidence sent stocks to their worst month in two and a half years. The Sportico Sports Stock Index lost 8%, its worst month since June 2022, closing March at 1,306 having surrendered all the gains the barometer had notched early in 2025. The broader market fared just as badly.