Sportico

Sportico, a fresh sports business division launched by Penske Media, aims to be the premier digital content hub for industry news, insights, strategies, data, and live media. It is set to be the go-to source for professionals working in the $500 billion sports sector.

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Justin Ishbia Strikes Deal for Chicago White Sox Control

1 day ago | sportico.com | Eben Novy-Williams |Kurt Badenhausen

Justin Ishbia has reached an agreement that may give him control of the Chicago White Sox by 2029, team owner Jerry Reinsdorf confirmed to Sportico. The agreement allows Reinsdorf, 89, to control the team for at least four more years. After 2034, Ishbia would have the right to buy the control stake. Ishbia and his brother Mat initially bought a mid-single-digit percentage of the team in 2021, and they have added to the total since then.
Justin Ishbia Strikes Deal for Chicago White Sox Control

1 day ago | sportico.com | Eben Novy-Williams |Kurt Badenhausen

Justin Ishbia has reached an agreement that may give him control of the Chicago White Sox by 2029, team owner Jerry Reinsdorf confirmed to Sportico. The agreement allows Reinsdorf, 89, to control the team for at least four more years. After 2034, Ishbia would have the right to buy the control stake. Ishbia and his brother Mat purchased a small stake in the team in 2021. A representative for Justin Ishbia didn’t immediately respond to request for comment.
Sporticast 455: The $7M Takeover of a Winter Olympics Cult Favorite

1 day ago | sportico.com | Eben Novy-Williams

On the latest Sporticast episode, host Eben Novy-Williams speaks with Nic Sulsky, CEO of The Curling Group, about his group’s purchase of the sport’s largest event series and why he believes there’s a billion-dollar opportunity in curling. Sulsky is a longtime entrepreneur and gaming executive who recently pivoted to sport building. He co-founded fantasy operator Monkey Knife Fight in 2018, then sold it to Bally’s in 2021 for $90 million.
Peyton Manning Joins NWSL's Denver Team Ownership Group

3 days ago | sportico.com | Eric Jackson

Peyton Manning is following in the footsteps of his younger brother Eli. The Pro Football Hall of Famer has joined the ownership group of Denver’s NWSL expansion club as the women’s soccer team prepares for its inaugural season in 2026. The former NFL quarterback, who starred on the Denver Broncos for four seasons and won Super Bowl 50 there, joins his brother and former New York Giants QB, Eli, who has owned a stake in NWSL team NJ/NY Gotham FC since 2022.
Charles Woodson's Browns Buy Makes Him ‘Opponents’ Again With Tom Brady

3 days ago | sportico.com | Eric Jackson

The Super Bowl isn’t just a game—it’s a giant convention, a who’s who of football money, where the members of the sport’s ownership class rub shoulders and makes deals. During the run-up to last year’s event in Las Vegas, Cipriani, the upscale Italian eatery at the Wynn Plaza, served as the backdrop for one such meeting, featuring one of the game’s most accomplished players and an NFL power couple.
Stanley Cup Final Ratings Could Be Hurt by Another All-Cable Series

3 days ago | sportico.com | Jason Clinkscales

A rare Stanley Cup Final rematch should, in theory, galvanize viewership as familiar foes face off. But with this year’s finale confined to Warner Bros. Discovery’s cable channels, the Florida Panthers and Edmonton Oilers are certain to battle in front of a smaller U.S. audience than they had for their seven-game series last spring. Last year, with all seven games featured on ABC, the final round averaged 4.17 million viewers, including nearly 7.67 million for Game 7.
Sporticast 454: How To Monetize Your Third Straight Stanley Cup

3 days ago | sportico.com | Eben Novy-Williams |Scott Soshnick

On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams speak with Shawn Thornton, chief revenue officer of the Florida Panthers, about the team’s return to the Stanley Cup Final and what it means for various different revenue streams. The Panthers face the Edmonton Oilers in Game 1 of the Finals on Wednesday. It’s a rematch of last year’s final, which the Panthers won in seven games, and the third straight Stanley Cup Final appearance for the Florida team.
The Panthers Raised Season Ticket Prices 36.5%—and Fans Kept Buying

3 days ago | sportico.com | Eben Novy-Williams

In the run-up to this NHL season, the defending champion Florida Panthers raised season ticket renewal prices by 36.5%. It was a “testing the market” move by the franchise, according to chief revenue officer Shawn Thornton, who said fans responded with a renewal rate of more than 91%. It’s one of a handful of ways the team has capitalized on its string of recent on-ice success.
LA28 Adds Honda as Founding Partner in $2.5B Sponsorship Push

4 days ago | sportico.com | Eric Jackson

A sponsorship deal with Honda is driving renewed optimism from LA28 organizers. The Japanese auto giant has signed on as a founding partner for the 2028 Los Angeles Olympics organizing committee and Team USA. This is LA28’s first founding partner sponsorship deal since the Salesforce partnership was announced in 2021; that deal, originally signed as a seven-year pact, ended in 2024 after just three years.
UTSA Baseball’s NCAA Tournament Run Is Moneyball in Action

5 days ago | sportico.com | Daniel Libit

As money increasingly shapes the narrative in college athletics, UTSA’s upset win over Texas in Saturday’s NCAA baseball regional stood as a rare and resounding counterpoint that financial might doesn’t always guarantee victory. In a classic budgetary David-vs-Goliath matchup, the Roadrunners toppled the Longhorns—a program that spends more than three-and-a-half times as much on its baseball operations.