Brian Bonilla

New York

Senior Reporter at Ad Age

Senior reporter at @AdAge. Also words in Timeout and Brooklyn Magazine

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Articles

DM9 admits fault in Grand Prix-winning campaign case study under investigation

2 days ago | adage.com | Brian Bonilla

In the wake of questions that surfaced at the Cannes Lions International Festival of Creativity last week, DM9 has publicly acknowledged wrongdoing related to the case study for its campaign that ended up winning a Grand Prix.
Agency CEOs on the value of creativity, AI, compensation models and more

3 days ago | adage.com | Brian Bonilla

The advertising industry is constantly transforming and agencies are often caught in the middle of those changes. During a panel at the Cannes Lions International Festival of Creativity, agency executives Tyler Turnbull, global CEO of FCB; Kerry McKibbin, president of Mischief; Maggie Malek, CEO of Crispin; and Daryl Lee, global CEO of McCann Worldgroup, gathered for a candid conversation about what it really means to run a creative company today.
Cannes Lions is investigating Grand Prix winner DDB's DM9

1 week ago | adage.com | Brian Bonilla

The Cannes Lions International Festival of Creativity is investigating one of its 2025 Grand Prix winners after it was alleged that a case study video submitted with the entry was doctored to provide false information.
Dentsu expands anime offering for brands into North America

1 week ago | adage.com | Brian Bonilla

Dentsu is launching its anime offering in North America, China and Southeast Asia as it expands its sports and entertainment offering, and named Yoshinobu Ise as its first global head of Dentsu Sports & Entertainment.
Someoddpilot’s Annika Welander on why everyone’s in drag-even those who would never admit it

2 weeks ago | adage.com | Brian Bonilla

Ad Age is marking Pride Month 2025 with a series of contributions from guest essayists. Today, Annika Welander, co-owner and chief creative officer of creative agency Someoddpilot, writes about why marketers should build systems of expression, not just campaigns or brand books.
Ulta Beauty hires VaynerMedia—behind their ‘modern AOR’ relationship

2 weeks ago | adage.com | Brian Bonilla

Key takeaways CMO Kelly Mahoney is expanding Ulta Beauty’s relationship with VaynerMedia Personalized content at scale is becoming a bigger focus for the retailer Ulta Beauty is investing more in social to drive insights for all of its creative Ulta Beauty has hired VaynerMedia as its lead creative agency with a social-first approach.
What WPP’s next CEO will inherit and who could be in the running

2 weeks ago | adage.com | Brian Bonilla

Key takeaways The consensus is that WPP’s next leader should be more charismatic and public-facing Mark Read’s tenure received mixed reviews from industry experts Principal media buying could be at the heart of WPP’s future growth strategy As WPP begins its search for a new CEO to replace the outgoing Mark Read, its choice will send a strong signal about the holding company’s strategy moving forward as it seeks to reclaim momentum that has been lost to Publicis Groupe.
How agencies use AI for travel, new business, award entries - Ad Age

3 weeks ago | adage.com | Brian Bonilla

Agency execs are using AI for travel, new business and awards submissions.
New TV commercials: Bath & Body Works, Samsung Galaxy S25 Edge, Target Circle 360 same-day delivery

3 weeks ago | adage.com | Brian Bonilla

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Uncommon New York hires Ana Sabarots as its first CMO

3 weeks ago | adage.com | Brian Bonilla

Uncommon Creative Studio has hired a chief marketing officer for its New York studio to further the agency’s U.S. ambitions. Ana Sabarots becomes the first CMO in Uncommon’s eight-year history, and the move marks the latest example of a broad industry shift toward agency-side CMOs.