Brian Bonilla

New York

Senior Reporter at Ad Age

Senior reporter at @AdAge. Also words in Timeout and Brooklyn Magazine

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Articles

Taco Bell adds Quality Meats to creative roster after review

1 week ago | adage.com | Brian Bonilla

Taco Bell has added Quality Meats to its roster following a competitive review, Ad Age has learned. It’s unclear which other agencies participated.
David Droga on his decision to step down as CEO of Accenture Song and what’s next

1 week ago | adage.com | Brian Bonilla

Key takeaways David Droga said he originally planned to fully retire but was convinced to stay by Accenture CEO Julie Sweet. His shift comes as Song prepares to announce new acquisitions and tease major work at Cannes. Droga said the move lets him “catch my breath” while still contributing to the larger Accenture business.
How Mark Read is trying to strengthen WPP with media restructuring and new AI campaign

1 week ago | adage.com | Brian Bonilla

Key takeaways WPP Media aims to eliminate agency silos as Mindshare and others become “teams” under one operating model Unit will have a single P&L per market rather than per agency WPP launches its first B2B campaign highlighting its AI capabilities. All eyes have been on WPP since December, when Omnicom announced plans to acquire Interpublic Group of Cos.—a deal that, once finalized, would unseat the British ad giant as the world’s largest holding company by revenue.
Shake Shack to roll out its first loyalty program-what to know

1 week ago | adage.com | Brian Bonilla

Shake Shack Inc. is rolling out its first loyalty program, betting that it can boost sales by enticing diners to visit more often.
This organization wants to win over Gen Z with the peanut industry’s version of “Got Milk?”

3 weeks ago | adage.com | Brian Bonilla

What do peanuts and “Got Milk?” have in common? Not much … yet.
WPP to rebrand GroupM as WPP Media-industry leaders react

3 weeks ago | autonews.com | Brian Bonilla |Lindsay Rittenhouse |Parker Herren |Gail Kachadourian Howe

Three top 150 dealership groups were buyers and sellers of stores in Arizona, Florida and Pennsylvania, among the latest buy-sell transactions tracked by Automotive News.
Madwell furloughs more than 20% of employees following Verizon account loss

1 month ago | adage.com | Brian Bonilla

We and our partners: (16) process personal data such as IP Address, Unique ID, browsing data for: Store and/or access information on a device | Personalised advertising, advertising measurement, and audience research | Content based on limited data and content measurement | Personalised content | Develop and improve services | Use precise geolocation data | Actively scan device characteristics for identification.
Madwell lays off more than 20% of employees following Verizon account loss

1 month ago | adage.com | Brian Bonilla

Madwell laid off around 30 employees today, according to a source familiar with the matter, just one day after Ad Age reported that the agency had lost one of its top clients, Verizon.
Publicis riffs on AI BS at Cannes, while also touting the tech’s potential

1 month ago | adage.com | Brian Bonilla

Publicis Groupe is launching a tongue-in-cheek app intended to cut through the BS jargon in AI-related conversation or writing during the upcoming Cannes Lions Festival of Creativity.
Cannes and DE&I—how diversity and culture will show up at the ad festival

1 month ago | adage.com | Brian Bonilla

When Adrianne Smith attended her first Cannes Lions Festival of Creativity in 2017, she was energized by the creativity and buzz of the festival, yet she also found something troubling.