Brian Collie

Mar 15, 2024 | bcg.com | Andrew Loh |Aakash Arora |Brian Collie

BCG research found that 70% of US consumers are considering buying an electric vehicle. Can OEMs meet the price and performance needs of these potential customers while still making a profit? Despite recent setbacks, the US remains a big potential market for EVs: beyond the 6% who already own an EV, 38% of consumers say they plan to purchase an EV as their next vehicle, and 27% are considering doing so in the future.

Feb 7, 2024 | bcg.com | Brian Collie

Brian Collie is a Managing Director & Senior Partner at Boston Consulting Group, where he is the Global lead for the Automotive & Mobility sector. He is also a core member of the Industrial Goods, Operations, Strategy, and Global Advantage practices. Brian specializes in working with automotive manufacturers and suppliers on a broad range of strategy, operations, and organizational topics.

Sep 2, 2023 | bcg.com | Alex Koster |Nikolaus Lang |Brian Collie |Alex Xie

Cars today are fast becoming tech products. The emergence of software-defined vehicles (SDVs) will create over $650 billion in value for the auto industry by 2030. With boundaries between the automotive and tech industries blurring, we offer key insights to help players navigate the transition. As the complexity of SDVs increases, auto and tech companies must partner to promote innovation and unlock the benefits of scale.